The Daily Creator

• Building the Future of Creator Partnerships with Armand Galustian

  In this episode of The Daily Creator, Eric Farber talks with Armand Galustian, Head of Partnerships at 5X Media, about building meaningful brand-creator partnerships in an era of rapid digital transformation. Armand shares his journey from agency life to founding 5X, what it takes to cultivate an adaptable and collaborative team culture, and why creators are becoming business builders.  The conversation explores creator authenticity, AI’s role in workflow and voice technology, product-led influencer collaborations, and how creators can align with brands without losing their core audience. Armand also opens up about past mistakes, his vision for the future of brand-funded content, and what trends he’s watching in the ever-evolving digital media space.  👉 Whether you're a brand, a creator, or navigating the creator economy, this episode is full of actionable insights and future-forward thinking.    Time Stamps  00:00 – Introduction to Armand and his career journey 02:30 – Transition from agency life to co-founding 5X Media  04:45 – Brands as the new content studios  08:10 – Team culture at 5X: collaboration and adaptability  12:45 – Key KPIs beyond money  14:00 – Leadership mistakes and lessons learned  16:30 – Apex News campaign: lessons from a missed target  19:10 – NIL and its impact on sports marketing  21:00 – How 5X structures end-to-end campaigns  23:30 – Trends: branded content and brands as media  28:40 – AI in voice, video, and workflow automation  33:00 – Creators as entrepreneurs and product builders  35:30 – Direct monetization: FanView, OnlyFans, and more  39:20 – Authenticity and consistency as key engagement drivers  41:00 – Episode wrap-up and acknowledgments      ABOUT THE SHOW   The Daily Creator explores the intersection of technology, creativity, and law. Hosted by Eric Farber, it offers expert insights for creators navigating IP, contracts, and the evolving digital economy. Follow us for legal clarity and creator empowerment in 2025 and beyond.   Want to explore more insightful episodes?   Subscribe to The Daily Creator https://dailycreatorpodcast.creatorsl...          

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• Alon  Shtruzman, How Creators Are Redefining the Next Era of Television

  In this episode of The Daily Creator, Eric Farber, former entertainment lawyer and founder of Creators’ Legal, sits down with Alon Shtruzman — media executive, producer, and co-CEO of Five X Media — to explore the next great shift in the entertainment industry: the rise of creator-led media.  Alon draws on decades of experience, from launching global hits like Homeland and In Treatment to leading Keshet International, to explain why the traditional television model is crumbling — and what’s emerging in its place. In a world where attention is fragmented and audiences follow personalities over platforms, the creator is becoming the new studio.  Together, they trace the historical parallels between the early days of broadcast TV and today’s influencer-driven economy, revealing how creators are once again taking control of production, distribution, and monetization — this time, backed by data, direct audience access, and scalable storytelling tools.  This isn’t about nostalgia for legacy media — it’s about understanding the new infrastructure of entertainment. Alon shares how Five X Media is building systems to support creators as founders, treating intellectual property as a startup and influence as the new IP. It’s a radical, yet inevitable, evolution in how stories are made, funded, and shared.  Because distribution may have changed — but the power of story remains.     ABOUT THE SHOW  The Daily Creator explores the intersection of technology, creativity, and law. Hosted by Eric Farber, it offers expert insights for creators navigating IP, contracts, and the evolving digital economy.  Follow us for legal clarity and creator empowerment in 2025 and beyond.    Want to explore more insightful episodes? Subscribe to The Daily Creator   https://dailycreatorpodcast.creatorslegal.com/  👉 Follow Eric Farber on LinkedIn for exclusive updates and live conversations  https://www.linkedin.com/in/ericfarber123/      Please support our sponsor www.CreatorsLegal.com                   

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• The Rise of Agentic AI and the Fall of the Creator Middle Class

  In this episode of The Daily Creator, Eric Farber, former entertainment lawyer and founder of Creators’ Legal, explores a critical moment in the intersection of creativity, technology, and law: the rise of Agentic AI. As artificial intelligence evolves from passive tools to autonomous agents capable of generating and executing creative strategies, a new threat emerges — one that could dismantle the very foundation of the creator economy.  Eric unpacks what makes Agentic AI fundamentally different from previous generations of AI and why its growing influence could disproportionately harm the creative middle class — the millions of independent creators making a living through platforms like Substack, YouTube, and Patreon.  He dives into the philosophical, structural, and economic risks of AI systems trained on human-generated content yet designed to replace the humans who created it — all without attribution or compensation. From marketing and music to software and storytelling, Eric warns of a future where infinite content is produced without authorship, artistry, or soul.  This is not a call to panic — it's a call to design. Eric proposes tangible legal, ethical, and cultural frameworks to preserve human creativity in an AI-powered world. Because AI can assist, but it cannot witness. It can mimic, but it cannot transform.  Timestamps:  00:00 – Introduction: The Creator Economy and Agentic AI  01:50 – What is Agentic AI?  03:00 – The Shift from Tools to Autonomous Agents  04:30 – Implications for Creators and the Middle Class  06:00 – The Philosophical Stakes: Originality vs. Optimization  08:30 – Culture as Commodity: The Cost of Algorithmic Art  09:45 – Ownership, Surveillance, and Exploitation of Creative Data  11:00 – Solutions: Legal Infrastructure, Transparency, and Cultural Reeducation  12:00 – Final Thoughts: Humanity, Authorship, and the Fight for Creative Integrity    ABOUT THE SHOW  The Daily Creator explores the intersection of technology, creativity, and law. Hosted by Eric Farber, it offers expert insights for creators navigating IP, contracts, and the evolving digital economy.  Follow us for legal clarity and creator empowerment in 2025 and beyond.    Want to explore more insightful episodes? Subscribe to The Daily Creator   https://dailycreatorpodcast.creatorslegal.com/  👉 Follow Eric Farber on LinkedIn for exclusive updates and live conversations  https://www.linkedin.com/in/ericfarber123/   Connect with Eric: [email protected]      Please support our sponsor www.CreatorsLegal.com 

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• Gifford v. Sheil, It's Settled for $0! What Creators Need to Know

  In this episode of The Daily Creator, Eric Farber, founder and CEO of Creator's Legal and former entertainment lawyer with 20+ years of experience, dives into a landmark influencer lawsuit — Gifford v. Shield — that asked the provocative question: Can you copyright a vibe?  Eric breaks down why copyright protects expression, not aesthetics or trends, and why this case, dubbed the "beige case," challenges common misconceptions about intellectual property in the creator economy.  The lawsuit involved claims ranging from copyright infringement to trade dress and misappropriation of likeness, all centered around whether a social media “look and feel” can be legally protected. The case’s dismissal and settlement reveal important lessons about legal strategy, creative ownership, and the limits of what the law can safeguard in an era of viral content and shared culture.  Creators will learn why building a defensible brand requires more than just a vibe—it demands originality, proper licensing, and legal grounding. Eric also previews a live conversation on LinkedIn addressing creators’ biggest legal challenges in 2025, covering contracts, copyright, AI, and more.    TIMESTAMPS  0:00 - Introduction by Eric Farber 0:40 - Gifford v. Sheil: What Happened? 2:00 - Can You Copyright a Vibe? 3:00 - Breaking Down the Legal Claims 6:00 - What the Settlement Really Means 7:00 - Media Spin vs Legal Reality 8:00 - Why the Claims Were Weak 9:00 - Lessons for Creators & the Creator Economy 11:00 - What the Law Actually Protects 12:00 - Final Thoughts and CTA    ABOUT THE SHOW  The Daily Creator explores the intersection of technology, creativity, and law. Hosted by Eric Farber, it offers expert insights for creators navigating IP, contracts, and the evolving digital economy.  Follow us for legal clarity and creator empowerment in 2025 and beyond.      Want to explore more insightful episodes? Subscribe to The Daily Creator   https://dailycreatorpodcast.creatorslegal.com/  👉 Follow Eric Farber on LinkedIn for exclusive updates and live conversations  https://www.linkedin.com/in/ericfarber123/   Connect with Eric: [email protected]      Please support our sponsor www.CreatorsLegal.com     

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• René Brar, The Evolution of a Creator Balancing Creative Vision and the Business of Content.

  In this inspiring and insightful episode of The Daily Creator, host Eric Farber sits down with longtime friend, creative visionary, and industry veteran René Brar. With a multifaceted career that spans indie cinema, studio blockbusters, and groundbreaking unscripted television, René shares the highs, lows, pivots, and personal revelations that have defined her unique journey through the entertainment world.  Having worked alongside legendary figures such as Ridley Scott, Todd Haynes, and Scott Stone, René offers a rare behind-the-scenes perspective on how creative storytelling has evolved across platforms and decades. Together, Brar and Eric discuss the challenges of sustaining a creative career in a fast-changing media landscape and why now, more than ever, authenticity and adaptability are essential for creators.  René also shares heartfelt advice for aspiring creatives: “There’s no manual for this career, and that’s okay. Make stuff. Find your voice. Trust the process. The world will catch up.”  Whether you're a filmmaker, a storyteller, a YouTube creator, or someone looking to reinvent yourself in the creative field, this episode will give you the insight and encouragement you need to keep building, creating, and evolving.    In this episode, you’ll discover: What it takes to shift between scripted film and unscripted television—and why both forms matter How the speed and flexibility of TV development compare to the slower, perfection-driven world of feature films The explosion of independent digital platforms like YouTube, and how they empower new voices and disrupt traditional gatekeepers The personal and professional reinventions that artists must embrace to survive and thrive Practical advice for creators building a career without a roadmap—especially in an industry that no longer follows one path   Topics Covered: Creative career reinvention Scripted vs. unscripted storytelling Indie film vs. studio production The rise of YouTube and creator-led content Navigating career uncertainty as a filmmaker or creator     Stay Connected:  Subscribe for more insights on leadership, the creator economy, and building successful remote teams.  Visit: www.TheDailyCreatorPodcast.com    Connect with Eric: [email protected]  Learn more about Creators Legal: www.CreatorsLegal.com 

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