Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Ways to Differentiate Yourself in The Marketplace
Question: Cynthia from Minneapolis asks, "We love the show here in Minny!  So my company is focused on one thing this year—cross sells. We have had so many mergers and acquisitions in the last few years, and offer several products that our customers could benefit from. Frankly, I am a little overwhelmed. Where do I start, and how do I make sure I am adding value? Thanks so much for the help."
Book: The Framemaking Sale by Brent Adamson and Karl Schmidt
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Lightening Round: Top 10 Ways to Build Your Sales Confidence
Question: Philip from Tennessee asks, "Hey guys, can you talk more about that perspective of abundance rather than scarcity? What does that look like, sound like, and how do you actually practice it?" 
Book: The Go Giver by Bob Burg and John David Mann
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Lightning Round: Top 10 Best Pieces of Sales Advice You've Ever Received
Question:  Alice from Madison Wisconsin asks, "I am excited about 2026 and I want to do well this year. What is your best advice for a sales person looking to hit her goal in 2026?"
Book:  Market Eminence by David Newman
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Lightning Round: Top 10 Ways to Get to Decision Makers
Question: Amal from Morocco asks, "We love this show—we listen as a team to Sales Logic every week. Here's our question: how do you not sell on price when procurement turns every conversation to price?"
Book: Value Based Selling by John Doerr and Neil Rackham
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Lightning Round: Top 10 Things to Accelerate First Quarter Sales
Question: Althea from the Philippines asks, "Buyers are taking so much longer to decide and it feels like the list of people involved in the decision is growing. How am I supposed to know  when a deal is truly stalled versus just moving at today's normal pace?"
Book: Selling Through Tough Times By Tom Reilly 
🧠 Read the BLOG for this week's episode!