Sales Logic - Selling Strategies That Work

Lightning Round:  Top 10 Reasons You Should Use Stories in Sales
Question:  Johanna from Phoenix   "I had a deal I was sure I was going to win — great rapport, multiple meetings, they loved our demo — and then I lost it to a competitor at the last minute. The buyer said the other company just 'felt like a better fit.' What does that even mean, and how do I prevent it from happening again?"
Book: The Experience Economy by Pine & Gilmore

Lightning Round: Top 10 Ways to Know It's Time to Give Up on a Prospect
Question: Nikki from Finland asks, "this marketplace is killing us - so much uncertainty is causing us to raise prices, which has been okay since our competitors need to do it too - but now if the straight does not open we will get hit with supply chain issues and not sure how to hit my goals if that happens. How do you make your goals when all the odds are stacked against you," 
Book: The Obstacle Is The Way by Ryan Holliday
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Lightning Round: Top 10 Ways to Stay Motivated During Disruption
Question: Igor from Melbourne asks, "love sales logic—listen every week. I have been in sales—manufacturing—for twenty years. I have seen tough sales cycles, but never with this much pressure to perform. I am down one-quarter from last year and I just don't feel like I can push my prospects and customers any harder? Any ideas? I need to hit my sales goal." 
Book: THRIVE: Turn Uncertainty To Competitive Advantage by Meridith Elliott Powell
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Lightning Round: Top 10 Must-Do's in Second Quarter
Question: Nico from Madrid asks, "I have a great customer retention rate, the highest in the company. I am heavily involved in my industry and community, but I rarely get referrals. What am I doing wrong?"
Book: Endless Referrals by Bob Burg
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Lightning Round: Top 10 Strategies To Build Resilience
Question: Pavin from Singapore asks, "I'm struggling this year with sales, worried as my pipeline is not full. My boss is really putting the pressure on me. What skills do I need? What do I need to do? And what advice do you have? What I'm doing is not working."
Book: Necessary Endings by Henry Cloud