Branding Matters

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This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.”

 His name is Jim Button, and he is the Co-Founder of one of Calgary’s favourite breweries - Village Brewery. A true leader in marketing and community building, Jim’s passion for community investment has earned him impressive accolades which include a philanthropy award from the Canadian Association of Fundraising Professionals, TWO “Top 40 Under 40” awards with Avenue Magazine, and Community Builder of the Year award from the Alberta Small Brewers Association, just to name a few.

 I invited Jim to be a guest on my show today to discuss why he thinks it takes a village to build a brand. I also wanted to discuss Jim’s new fundraising program that focuses on the mental health of kids living with cancer. 

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM
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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son.
Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been performing at popular all ages drag venues around town; the most famous one being the main stage at Calgary Pride.
I invited Aiden to be a guest on my show to help celebrate Pride Month. We thought this would be a great opportunity to share his journey on how he created the Crystal Guyser brand. As you will soon discover, Aiden is anything BUT shy. And his story is one we can all learn from when it comes to living our authentic truth.
Support the show
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text
Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more.
Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he listens to his gut - that little “nudge” inside that can change everything. During our fun chat, we talk about real moments when Bryan trusted his instincts, and how you can use that same sense to shape your own brand, whether you’re promoting yourself online, pitching clients, or just chasing big ideas.
If you’re in advertising, marketing, or simply want to be memorable, Bryan’s advice is gold for taking your brand to the next level. The stories, wins, and lessons he shares are for anyone ready to break out of their comfort zone and get noticed for what makes them unique. Tune in, get inspired, and start using your “nudge” to build a brand that's genuinely yours!
Support the show
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text
Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.
Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums.
In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own.
You won't want to miss this very special episode as Charity shares her expertise on brand development, personal growth, and business strategies. Her insights on how to differentiate yourself are truly invaluable.
Tune in now to hear Charity Gibson's remarkable story and gain priceless branding wisdom that could transform your own journey. This episode is a must-listen for anyone looking to elevate their brand and make a lasting impact in their field.
Support the show
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send a text
Today’s episode is titled “How to Become a Better Leader,” and features someone who truly embodies this ideal. Jake Himelstein is the President of BAMKO, a company known for its rapid growth, vibrant organizational culture, and innovative approach to brand merchandising. It also happens to be where I work!
With more than 20 years experience in finance and operations, Jake has led BAMKO through a period of incredible transformation - growing revenue nearly 300%, orchestrating a company-wide rebranding, and cultivating a “team-first” approach that empowers every member of our global team.
Jake’s journey is packed with valuable lessons on leadership, building a resilient culture, and succeeding in highly competitive markets. Whether you’re a business leader, marketer, or someone passionate about personal development, you’ll gain practical insights from Jake’s transparent leadership style, his commitment to growth, and the strategies he uses to inspire excellence at all levels.
If you’re ready to learn what it takes to become a better leader who drives results, and does so by building trust, empowering teams, and embracing change, this is the episode for you.
Support the show
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET