Branding Matters

• How To Start a Movement - Scott Goodson

  Send us a textI'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing.Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand, ignite loyalty, or leave your mark, Scott’s insights are pure gold.If you're ready to dive in and build a brand that truly matters - the fall season premiere starts now!Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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• BEST OF BRANDING MATTERS - How to Stand Out by Flipping the Script - Charity Gibson

  Send us a textToday, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums.In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own.You won't want to miss this very special episode as Charity shares her expertise on brand development, personal growth, and business strategies. Her insights on how to differentiate yourself are truly invaluable.Tune in now to hear Charity Gibson's remarkable story and gain priceless branding wisdom that could transform your own journey. This episode is a must-listen for anyone looking to elevate their brand and make a lasting impact in their field.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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• BEST OF BRANDING MATTERS - How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut

  Send us a textToday, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changemakers, to their innovative products designed to boost daily mood and well-being.Mercedes, the producer and co-host of Hack Your Happiness, is also a writer and editor, sharing insights on happiness and connection in various magazines. Anastasia, a talented fashion designer, leads the creative vision at Small Bits of Happiness, focusing on intentional innovation and community impact.Together, these sisters are redefining what it means to create positive change as young entrepreneurs in a challenging world. Get ready to be inspired by their passion, creativity, and practical hacks for happiness.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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• BEST OF BRANDING MATTERS - How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)

  Send us a textWelcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history.In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impacted her career path. JQ opens up about how this traumatic experience led her to become a Certified Mental Health Ambassador as well as launching her hugely impactful sales training business called "Field Sales Method".Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry.Join us as we explore JQ's inspiring story of resilience, her insights on mental health in the workplace, and how she's using her experiences to make a positive impact in the business world.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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• BEST OF BRANDING MATTERS - How YETI Revolutionized The Way We Chill - Bill Neff

  Send us a textToday I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name.During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance.Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offers a masterclass in strategic brand development, making this episode a must-listen for aspiring entrepreneurs and marketing professionals alike.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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