Diego Bruno / Salir al Mundo!! - Importación & Exportación

Episode 41: Café de Importaciones 10 – H1 2026 Analysis
Importing into Argentina is becoming easier and easier. More channels have opened up, barriers have come down, and today almost anyone who sets their mind to it can bring in a container.
The problem is that this is exactly why importing itself is no longer a competitive advantage. When importing stops being difficult, it stops being what sets you apart.
In this episode, we talk about where an importer’s business is really defined today.
Not at customs. Not in freight.
It happens much earlier: in the product you choose, the customer you target, and the margin you build into a market that is filling up with new players.
The operational side can be solved. Deciding what to import is the real challenge.
We discuss real cases from Argentine SMEs, concrete numbers, and a conclusion you can take back to your own business.
☕ Grab a coffee and join the conversation!
If you found the analysis useful, subscribe to the channel and share it with someone who wants to improve their importing strategy.
Instagram & YouTube: @diegobruno.comex

Episodio 41: Café de importaciones 10 – Análisis H1 2026. Importar en Argentina es cada vez más fácil. Se abrieron los canales, bajaron las barreras y hoy cualquiera que se lo proponga puede traer un contenedor. El problema es que eso mismo dejó de ser una ventaja: cuando importar deja de ser difícil, ya no es lo que te diferencia.En este episodio charlamos sobre dónde se define hoy el negocio de un importador. No en el despacho ni en el flete, sino mucho antes: en qué producto elegís, a qué cliente le apuntás y con qué margen entrás a un mercado que se llenó de jugadores nuevos. La operativa se resuelve; la decisión de qué traer, no.Casos reales de PyMEs argentinas, números concretos y una conclusión que te podés llevar a tu propia empresa. ☕ ¡Traete un café y sumate a la charla! Si el análisis te sirvió, suscribite al canal y compartilo con alguien que necesite mejorar sus importaciones.Instagram y YouTube: @diegobruno.comex

Episode 40: Import Coffee #9 – Q1 2026 Analysis & Import Strategy
Did you know that during the first quarter of 2026, Argentinians spent USD 284 million on courier imports?
The demand is there, yet many companies are still making decisions as if we were in 2023.
In this episode, we analyze the key figures from Q1 2026 and discuss what your company should be doing over the next 90 days to stay competitive.
In this episode, we cover:
• The current landscape: Purchase management and how to plan your imports based on your sales forecasts and budget.
• The global impact: How the U.S.–China trade war is creating new sourcing opportunities for the region, and what really happened to ocean freight rates following the conflict in the Middle East.
• Import myths vs. reality: A real case involving unjustified War Surcharge charges and what importers should know.
☕ Grab a coffee and join the conversation!
If you found this analysis valuable, subscribe to the channel and share it with someone looking to improve their international sourcing and import strategy.
Instagram & YouTube: @diegobruno.comex

Episodio 40: Café de importaciones 9 – Análisis Q1 2026 y Estrategias¿Sabías que en el primer trimestre de 2026 los argentinos gastaron 284 millones de dólares comprando por courier? La demanda existe, pero muchas empresas siguen tomando decisiones como si siguiéramos en 2023En este episodio analizamos los números del Q1 2026 y te cuento qué debería estar haciendo tu empresa en los próximos 90 días para no quedarse afuera del mercadoEn este café charlamos sobre: • El escenario actual, sobre Gestión de compras y cómo planificar en base a tus ventas y presupuestos• El efecto global: Cómo la guerra comercial entre EE.UU. y China beneficia a la región con más oferta, y qué pasó realmente con los fletes por el conflicto en Medio Oriente• Mitos y verdades del Comex: Te cuento un caso real sobre recargos de guerra ("War Surcharge") injustificados.☕ ¡Traete un café y sumate a la charla! Si el análisis te sirvió, suscribite al canal y compartilo con alguien que necesite mejorar sus importaciones.Instagram y YouTube: @diegobruno.comex

Imports in Argentina grew by more than 25% in 2025, but not all importers made money. Why?
Because importing more goods does not guarantee a profitable business.
In this episode, I analyze what happened in the last quarter of 2025: the evolution of import volumes, the behavior of the dollar, changes in tariffs (cell phones, electric vehicles), the trade surplus, and the bilateral agreement with the U.S.
But beyond the numbers, we talk about the real business: thinner margins, more competition, excess inventory, and a market that no longer forgives improvisation. If you are planning an import operation in 2026, this episode is for you.
🎙️ Café de Importaciones — The podcast that gives you an inside perspective, beyond the headlines, with the reality of day-to-day operations.
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