The Game with Alex Hormozi

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The idea of "following your passion" often misleads entrepreneurs into thinking they should only do what they love. In today’s episode, Alex Hormozi breaks down this myth and explains how passion is about finding something meaningful enough to endure the hardships that come with it. From grinding through sleepless nights to tackling a plateaued business, Alex emphasizes that all life paths come with challenges. Success and failure are on the same road. The difference is the willingness to keep going, even when it hurts. Find something worth suffering for and embrace the pain because it’s the price of progress.

In this episode:
00:00 The true definition of passion
07:00 Reframing life experiences to embrace bad things
09:20 Be passionate about why and how you do what you do
16:05 Embracing suffering as the cost for personal growth
17:33 Lessons from Mexico and sleeping on the gym floor
23:35 The secret to enduring suffering and achieving success

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Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en

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Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortable truth: if you want to make money, you have to go where the money is. A small percentage of buyers control a massive percentage of the wealth, which means if you price and position your business for “everyone,” you end up building a business for the people who can’t pay. The goal is simple. Pick a better customer, build a bigger offer, and charge in a way that makes you more money with fewer sales.

In this episode
00:00 Why businesses struggle to make money
04:32 Applying the Pareto principle in profits
07:21 Top-down business and pricing strategy
16:10 Sell to the rich - they pay better, complain less
28:47 Picking price points: value over cost
32:50 How close rates reveal underpriced commodities
38:41 Stop selling commodities and raise prices systematically

More Value:
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Join The In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Download your free $100M scaling roadmap here: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en

Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en

Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? ⁠⁠Click here.⁠⁠
Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? ⁠⁠Click here.⁠⁠
Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? ⁠⁠Click here.⁠⁠
Follow Alex Hormozi’s Socials:
⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠