The Game with Alex Hormozi

Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Every business is scalable. Some are just harder to scale than others, and most owners can't tell the difference. In this episode, Alex bursts the one belief that kills more businesses than bad markets, bad products, or bad timing combined. The problem is often not the business model or the industry. It’s the decision to break what’s working, while the solution to the existing scaling limitations is already in motion.
In this episode
00:00 Breaking the scalability myth
02:43 Supply-constrained vs demand-constrained businesses
04:01 Scaling is supposed to be hard
07:37 You can’t delegate execution
09:26 Difference between features and bugs
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Selling labor by the hour in a service business is a race to the bottom. In this debut episode of Scale or Fail, Alex sits down with Nas, founder of Flexdolly, a $300K moving company in San Diego, to diagnose everything holding the business back. Using real numbers and examples, he reveals the secret to creating offers people will pay 10X more for and how to identify the right customers for them.

In this episode
00:00 Introduction
02:49 Fixing the moving business from back to front
06:30 Building a VIP referral offer for realtors
12:11 Adding premiums and price caps
14:46 Sales call script and objections
20:33 SMS and Instagram DM outreach
22:12 Brokerage integration blueprint
27:05 Review spiff script
30:03 Recap and current position on the scaling roadmap
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for.
In this episode
00:00 Why middle pricing kills businesses
01:40 Three frameworks for premium pricing
04:04 Tactics for closing high-end clients
08:07 Reverse engineering ease and delivery
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operations scale, and how ignoring it will kill cash flow before anything else.
In this episode
00:00 Why models beat methods in business 
01:11 The two numbers that matter most
04:15 How to calculate LTV and CAC 
08:19 Target LTV/CAC ratios by automation
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas    
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant.

In this episode
00:00 Stage 1: Do epic work
02:31 Stage 2: Build strong associations
04:59 Bud Light, Coke, and Apple’s ad mistakes
10:43 Stage 3: Defend the belt

More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.