909 episodios
The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
07/10/2026 | 1 h 5 min$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv
Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches.
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Show Notes:
(0:00) I helped a dentist create one of the greatest marketing campaigns
(8:35) How to find the glitch in the system
(11:10) Go for your own problems
(13:25) Where is the attention going?
(16:10) ANGEL
(19:15) 19-minute ad experiment
(25:30) The genius moment behind Squatty Potty, Poo-Pourri
(26:55) Poo-Pourri ad
(27:25) How to craft a $100M ad
(28:55) Use comedians
(35:55) Warm up the algorithm
(39:35) Super Bowl stunts
(41:10) PG-13 content for the masses
(44:45) Base hits vs. home runs
(45:10) The economics of the movie business
(47:05) “I’ve never met a billionaire who doesn’t want to make movies”
(49:55) The brutality of Hollywood
(54:10) Having a personal vibe coder
(1:00:05) Advice to my younger self
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Links:
• Angel Studios — angel.com
• Poo-Pourri — poopourri.com
• Squatty Potty — squattypotty.com
• Purple — purple.com
• A24 — a24films.com
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /- Database of 140+ business ideas: https://clickhubspot.com/slkm
Episode 868: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk about 3 business ideas.
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Show Notes:
(3:08) Idea: Oxytocin dosing
(20:17) Idea: Loneliness solutions
(27:30) Idea: Faith-based businesses
(27:33) Angel Studios
(34:36) What’s the reaction to the action?
(42:03) The brutal business of making hit movies
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano / - Get Sam's guide to turn AI into your executive coach: https://clickhubspot.com/vbrp
Episode 867: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) test out the new ai personal assistants.
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Show Notes:
(0:00) Intro
(2:42) AI is the highest ELO game in the world
(5:18) Instinct
(9:31) Grokbot
(20:24) It’s not all about intelligence
(38:35) Micro1
(44:08) Exploiting vulnerabilities
(58:48) $100 billion companies everywhere
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Links:
• Instinct - https://instinct.com/
• Grokbot - https://x.ai/news/introducing-grok-bot
• micro1 - https://www.micro1.ai/
• OpenRouter - https://openrouter.ai/
• MUSE - https://muse.ai/
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano / - (Free) MFM's pro-level business resources shared by the best in the biz: https://clickhubspot.com/pvks
Episode 866: Shaan Puri ( https://x.com/ShaanVP ) talks to MIT Scientist about whether or not we’re living in a simulation.
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Show Notes:
(0:00) Are We Living in a Simulation?
(8:30) Ancient Religions Already Believed This
(14:40) AI Agents Are Getting Weird
(28:40) Quantum Physics & the Simulation Theory
(40:50) Aliens, UFOs & Glitches in the Matrix
(51:30) Dreams, Past Lives & DMT
(55:00) How Simulation Theory Changes How You Live
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Links:
• The Simulation Hypothesis by Rizwan Virk - https://www.penguinrandomhouse.com/books/774523/the-simulation-hypothesis-by-rizwan-virk/
• Zen Entrepreneurship by Rizwan Virk - https://play.google.com/store/books/details/Rizwan_Virk_Zen_Entrepreneurship?id=CE9zEAAAQBAJ
• The Zen Entrepreneur and the Dream by Rizwan Virk - https://www.zenentrepreneur.com/
• Autobiography of a Yogi by Paramahansa Yogananda - https://yogananda.org/autobiography-of-a-yogi
• Are You Living in a Computer Simulation? by Nick Bostrom - https://nickbostrom.com/
• Second Life - https://www.secondlife.com/
• SETI Institute - https://www.seti.org/
• Project Blue Book Archives - https://www.archives.gov/research/military/air-force/ufos
—
Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano / - Sam's database on how long it takes to become a millionaire: https://clickhubspot.com/brgh
Episode 865: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk to about how to win 2027.
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Show Notes:
(0:00) There are 99 days left in the year
(1:40) Parkinson’s Law
(3:35) The toxic love of events
(9:25) Joel Greenblatt’s Jelly Bean experiment
(12:25) The aftershocks of Joe Hudson
(15:30) Shaan’s “5 voices in the head” theory
(18:05) Six Thinking Hats
(20:00) The two minds of a creator
(22:45) Blue notebook vs. red notebook
(23:50) Sam’s three notebooks
(27:00) “Your brain is an old mansion”
(30:00) Obscure billionaire, family dynasty
(41:40) Nike stock falls 80%
(44:00) I created a monster / turn shit into gold
(48:35) Tales from the house
—
Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
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Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.
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