Liberatory Business with Simone Seol

Prices on all existing courses are increasing on Tuesday, February 17th, 2026 (Lunar New Year). 
Here's what's changing, and why they're changing.
Grab my favorite courses before the prices go up: 
How to Write Specific Copy — $25 → $97
Simone's Summer Camp — $100 → $750
Truth or Dare — $250 → $750
The Way of the Dragon — $360 → $750
👉 https://play.simonegraceseol.com/2026-prices

It's 2026. What does this mean for coaches? 
Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now.
Listen to hear more about:
Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a category
The bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both ends
What AI will threten, and what it won't
Why "culturally neutral" coaching is becoming a liability, not an asset
These shifts are already happening. What's your move?

If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you.
Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead.
You’ll learn:
The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading)
How to shift out of your emotional enthusiasm and into your client’s lived experience
Why your passion is fuel — but not the message
Real examples of how to transform “I’m passionate about helping ___” into grounded, client-centered language
The 5-question checklist Simone uses to audit her own copy before publishing
The simplest form of “market research” (that isn’t corporate, gross, or extractive)
How to let your passion shine through your work, not through over-excited marketing that confuses your audience
If your writing feels heartfelt but isn’t converting… if people say your posts are “beautiful” but don’t actually buy… this episode will shift the way you think about communication forever.
In this episode, Simone covers:
The trap of self-centric excitement
How passion can distort clarity
The difference between information and value
Why people hire expertise before enthusiasm
How to write copy that speaks to their problem, in their language
When passion becomes a bonus — not the hook
Your passion is sacred and necessary — but your copy needs to center them, not you. When you do, everything becomes clearer, stronger, and more effective.

If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you.
Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own evolution online, and why your past does not get to veto your future.
You’ll hear about:
Why your future owes nothing to your past (and why you don’t need to “get everyone on board” with your changes)
How to quietly drop old topics, dynamics, and spaces that no longer feel aligned
A loving reminder that nobody is tracking your every move the way your brain thinks they are
How showing up as your current self naturally attracts new people who love this version of you
The radical truth that everyone has been the asshole in someone’s story—and why that doesn’t disqualify you from leadership, love, or visibility
How extending more grace to your own messiness expands your capacity to love others as they are
This episode is your permission slip to stop letting your old posts, old choices, or old selves sit in the driver’s seat of your business. You’re allowed to grow. You’re allowed to change. And you’re allowed to start showing up today as the person you actually are now.

What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, generosity, and boundaries.
This isn’t about being a martyr or giving yourself away for free. It’s about becoming deeply useful in ways that are sustainable for you.
In this episode, you’ll hear about:
What the 10-to-1 Rule of Profitability actually is (and why the exact math doesn’t matter as much as the mindset)
The crucial difference between information and real value – with concrete examples for artists, nutritionists, and coaches
Why hoarding your “best stuff” in the name of protecting your paid offers often backfires
The shadow side of “giving value”: unpaid emotional labor, especially for women and women of color
How to tell whether you’re being genuinely generous or quietly abandoning yourself to earn worth or approval
Reflection questions to help you set loving boundaries that make generosity more possible, not less
How thinking in 10x value terms can soften your attachment to immediate results and help you play the long game in your business
If you’ve been feeling stuck between “I should give more” and “I am so tired of giving for free,” this episode will help you recalibrate how you think about service, profitability, and your own capacity.