Hot Smart Rich with Maggie Sellers Reum

Krissy Cela (Founder of Oner Active & EvolveYou) opens up about scaling a $190M business — and why she refuses to build her brand around men.

From being homeless to building one of the fastest-growing female-founded brands in athleisure, Krissy explains the “immigrant mentality” that still keeps her in fight-or-flight mode, why she hired her mentor as CEO, and the 6-step rebrand that transformed her from fitness creator into a high-performance founder.

Along the way, she shares hard lessons about leadership, relationships, and why sometimes being called a “b*tch” is the price of protecting your vision and building something truly for women, by women.

Timestamps

00:00:00 Intro

00:02:27 What You’ll Learn In This Episode

00:03:05 Being Called A “B*tch” In Business

00:04:07 Escaping The People-Pleaser Trap

00:05:22 Online Persona vs Boss Reality

00:06:48 Hiring Fans vs Hiring The Best Talent

00:07:54 The Pressure Of Being A Public Founder

00:09:32 Why Having A Platform Makes Leadership Harder

00:11:25 Who She Really Is Behind The Brand

00:12:21 Why She Stopped Being So Curated Online

00:14:42 Building The First Female $1B Athleisure Brand

00:17:56 How Female Founders Break The $50M Ceiling

00:21:12 Designing Activewear Around The Female Cycle

00:24:11 Why Women Should Train With Their Cycle

00:25:44 Why She Refuses To Build Menswear

00:26:41 Stan Ad

00:27:42 Inside The $190M Fitness Brand

00:30:36 The Viral Product That Changed Everything

00:30:59 The Product Idea She Had During Pregnancy

00:33:44 The Dark Side Of Going Viral

00:34:37 How Founders Build Thick Skin Online

00:36:04 Fame vs Freedom As A Founder

00:38:52 Why Women Still Tear Each Other Down

00:39:50 Dealing With Hate As A Female Founder

00:42:00 Her 6-Step Personal Rebrand Framework

00:47:37 How To Build Motivation That Lasts

00:49:00 Money Mindset As A Founder 

00:51:07 Why Winning Is Her Biggest Motivation

00:52:23 When She Feels Most Alive

00:55:10 Staying Relevant Without Oversharing

01:00:06 Pique Ad

01:01:05 Bilt Ad

01:02:17 Running A Business With A Personal Brand

01:04:02 How To Choose The Right Co-Founder

01:05:41 What She Learned About Love And Partnership

01:09:15 Why Successful Women Want To Be Led At Home

01:11:13 The Lesson From Dating A Co-Founder

01:12:42 Rapid Fire Questions Begin

01:13:20 Why She’s Leaving LA For Miami

01:17:57 Her Favourite Wellness Brands

01:18:41 Why She Doesn’t Watch Other Creators

01:19:16 The Belief She Lives Her Life By

01:19:33 Where To Find Krissy Cela

⸻

Sponsors:

Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

Pique - https://piquelife.com/hsr for 10% off

Bilt - http://joinbilt.com/hsr

⸻

Follow Krissy Cela
www.instagram.com/krissycela

Check out Oner Active:
oneractive.com

⸻

Hot Smart Rich: Your Business & Culture Gossip
For ambitious women wanting to own the room, gain power, and build wealth.

Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc
Merch: https://hotsmartrich.shop/
YouTube: https://shorturl.at/IXXFZ
Instagram: https://www.instagram.com/hotsmartrich/
Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellersreum/
Tiktok: https://www.tiktok.com/@maggiesellersreum
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
Locker: https://www.wantlocker.com/users/maggiesellers
ShopMy: https://shopmy.us/maggiesellers
Amazon Storefront: https://www.amazon.com/shop/maggiesellers
Learn more about your ad choices. Visit megaphone.fm/adchoices

Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married.

From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money.

Timestamps:

00:00:00 Intro

00:02:00 What Makes an ‘IT’ Girl?

00:02:55 Chriselle Before Fame

00:04:02 Breaking Free from Perfection

00:06:34 Influencer or CEO?

00:08:14 The Moment Chriselle Stopped Pretending

00:10:08 Buying PHLUR Amid Divorce

00:12:09 Why ‘Buy, Don’t Build’

00:13:03 Taking Over a Brand

00:13:42 First Move as a Brand Owner

00:14:56 What Selling a Company Really Means

00:16:59 The Role of People in Business

00:19:52 Pain vs. Pleasure: What Drives Action?

00:22:40 Secret to Storytelling

00:24:02 Stan Ad

00:25:37 Be Authentic or Fail

00:28:24 Documenting Divorce

00:29:43 The Cost of Sharing Your Life

00:30:56 Marriage Lessons Chriselle Learned

00:32:14 Why Every Business Needs a Contract

00:34:25 How ‘Rich Mom’ Went Viral

00:36:12 Backlash of Being a ‘Rich Woman’

00:38:50 The Shift in Public Perception

00:41:14 Pique Ad

00:42:12 Bilt Ad

00:43:24 Chriselle on AI

00:45:15 Do You Identify as a Creator?

00:46:58 Embracing Creativity

00:48:08 Balancing Trends & Creativity

00:51:19 Sharing Your Story Bravely

00:53:08 I Bought Myself An Engagement Ring

00:54:37 Missing Person vs. Father Figure

00:55:10 Chriselle’s Favorite Beauty Brand

00:56:44 Entrepreneurship vs. Divorce vs. Co-Parenting

00:58:41 One Word to Describe Your Life

01:00:35 The ONE Thing to Hear on Hard Days

⸻

Sponsors:

. Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

. Pique - https://piquelife.com/hsr for 10% off

. Bilt - http://joinbilt.com/hsr

⸻

Follow Chriselle Lim:

Instagram: www.instagram.com/chrisellelim

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/Tiktok: https://www.tiktok.com/@maggiesellersreumLinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to get rich in 2026, stop thinking like an employee and start owning assets!

Money expert Codie Sanchez breaks down why we’re in an ownership race, how AI and the shifting job market are rewriting wealth creation, and why those without equity risk falling permanently behind. She explains how to use your 9-5 income to build leverage, negotiate equity, and start buying cash-flowing “boring” businesses without quitting your job.

They expose the spending traps targeting women, the mindset shift from consumer to owner, and the exact businesses Codie would invest in right now.

Timestamps:
00:00:00 Intro00:02:00 The Asset Ownership Race00:03:13 Women & Money Conversations00:04:40 Speak The Language Of Wealth00:08:05 The Cost Of Crying At Work00:11:39 Women In Male Industries00:13:56 Your 20s: Get In The Room00:15:56 Business Or 9–5?00:18:01 How To Get Hired In 202600:19:31 Codie’s Hiring Formula00:21:28 Why Women Must Learn AI00:22:37 Get Rich With A 9–500:27:40 Fiverr Ad00:28:43 Skip The MBA00:33:10 If You Want To Get Rich, Do This00:40:59 Traits Of Great Entrepreneurs00:44:42 How To Buy A Business00:49:01 Where To Find Deals00:51:12 Businesses To Avoid In 202600:53:09 Why Main Street Wins00:54:57 3 Ways To Get Equity00:57:32 Wealth vs Fame00:59:46 Train For Risk01:00:51 Stan Ad01:02:55 Losing $12M01:08:11 Building Your Asset Portfolio01:11:07 Why Founders Need A Personal P&L01:12:32 When To Sell A Business01:13:39 Why I Don’t Raise VC01:18:17 Working With My Husband01:19:57 Love & Power Dynamics01:34:28 Last Credit Card Purchase01:35:47 Laundry Or Painting?01:38:16 This Season Of My Life01:40:09 Where To Find Codie
⸻

Sponsors:

. Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com

. Stan - Learn more at https://stanley.stan.store/?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

⸻

Follow Codie Sanchez:
Instagram: /www.instagram.com/codiesanchez

⸻

Hot Smart Rich:
Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe
Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc
Merch: https://hotsmartrich.shop/
YouTube: https://shorturl.at/IXXFZ
Instagram: https://www.instagram.com/hotsmartrich/
Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellersreum/
Tiktok: https://www.tiktok.com/@maggiesellersreum
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
Locker: https://www.wantlocker.com/users/maggiesellers
ShopMy: https://shopmy.us/maggiesellers
Amazon Storefront: https://www.amazon.com/shop/maggiesellers

⸻

Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is rewriting entrepreneurship - and Cat Goetze quietly used it to build a $750K business in just 6 months.

Maggie and Cat Goetze (AI expert and Physical Phone founder) unpack what really happened when she used AI to create and scale her business - including the exact prompts she used and the specific AI models she still relies on. They dive into fake influencers, AI flooding social media, and whether 2026 could be a breaking point for creators. If you’re building online, this is the behind-the-scenes playbook most founders aren’t sharing.

Timestamps:
00:00:00 Intro
00:02:40 Why Everyone Defaults to ChatGPT
00:04:05 Best AI Platforms Compared (ChatGPT vs Claude vs Gemini)
00:05:36 Which AI Model Should You Actually Use?
00:07:42 How Long Does AI Take to Learn You?
00:10:01 How Many AI Tools Should You Use?
00:11:19 AI Hype vs Reality
00:13:53 Is AI Making Us Dumber?
00:16:35 How I Use AI to 10x My Workflow
00:19:24 Can ChatGPT Think Like Your Dream Mentor?
00:20:19 Can AI Give Advice Like Maggie Seller Reum? (Live Test)
00:23:26 AI Predicting Human Behavior
00:25:20 Beehiiv Ad
00:26:42 The Rise of AI Influencers
00:31:16 AI Made 25% of Super Bowl Ads
00:32:31 AI & Unreal Beauty Standards
00:34:30 How Humans Compete With AI
00:37:30 Why Women Use AI Less Than Men
00:40:26 How Women Should Be Using AI
00:45:40 How I Made $750K in 6 Months With AI
00:48:57 Why Build a Team in the AI Era?
00:50:46 How CatGPT Got Into AI
00:55:14 Bilt Ad
00:56:17 Owning the Room as a Woman in Tech
00:58:49 Can AI Teach Confidence?
01:01:35 The Physical Phone Business Idea
01:05:50 Future-Proof Business Framework
01:09:21 How to Decide What to Say Yes To
01:15:08 My Favorite ChatGPT Prompt
01:17:59 Using My Workflow as an AI Case Study
01:22:08 Using AI for Trend Reports
01:24:11 Are Your ChatGPT Chats Connected?
01:26:55 Last Thing I Bought on My Credit Card
01:27:12 Favorite Comfort Creator
01:27:26 ChatGPT or Claude: Pick One
01:28:16 Landline or Social Media?
01:28:24 If I Could Only Use AI for One Thing
01:28:40 Craziest Thing I’ve Asked AI
01:29:18 Naming This Season of My Life
01:29:36 One Life Lesson I’d Repeat Forever
01:30:18 Where to Find CatGPT
⸻

Episode Sponsors:

. beehiiv - Use code HSR 30 at https://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-2-18&stripe_campaign_code=HSR30

. Bilt - http://joinbilt.com/hsr

⸻

Follow CatGPT:
Instagram: www.instagram.com/askcatgpt

⸻
Hot Smart Rich:
Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe
Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc
Merch: https://hotsmartrich.shop/
YouTube: https://shorturl.at/IXXFZ
Instagram: https://www.instagram.com/hotsmartrich/
Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:
Instagram: https://www.instagram.com/maggiesellersreum/
Tiktok: https://www.tiktok.com/@maggiesellersreum
LinkedIn: https://www.linkedin.com/in/sellersmaggie/
Locker: https://www.wantlocker.com/users/maggiesellers
ShopMy: https://shopmy.us/maggiesellers
Amazon Storefront: https://www.amazon.com/shop/maggiesellers

⸻

Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sabrina Zohar breaks down what’s really driving modern dating, from the pressure for instant certainty to anxious attachment, avoidance, and burnout. She explores how trauma shapes attraction, why great chemistry (or sex on the first date) doesn’t equal compatibility, and how modern dating dynamics can dysregulate the nervous system.

Drawing on psychology, neuroscience, and her own journey from heartbreak to building a multi-million-dollar business featured on Shark Tank, Sabrina shares practical tools for setting boundaries, trusting yourself, and dating with intention - without losing your ambition.

Timestamps:

00:00:00 Intro

00:01:41 Dating Is a Hot Mess (Here’s Why)

00:02:20 The Science of Dating Multiple People

00:04:27 What You Must Unlearn to Have a Healthy Relationship

00:05:29 Avoidant Attachment: Why Ambitious Women Struggle With Love

00:07:23 Dating While Building a Company

00:09:51 How Hard Should Dating Actually Feel?

00:11:04 Avoidance, Burnout & “No Good Men Left”

00:13:21 Dating Explained in Money Terms ($10K vs $100K)

00:14:53 How You Actually Learn Self-Worth

00:16:04 Build Emotional Safety With Micro-Yeses

00:18:34 Why Asking for Help Feels So Scary

00:19:09 3 Things Women Must Learn Before Healthy Love

00:20:51 Shopify Ad

00:22:13 The Only Questions That Matter After a Date

00:24:03 Do Men and Women Date Differently?

00:25:14 Why Situationships Are Everywhere

00:27:02 Avoidance Disguised as “Going Slow”

00:30:17 Love Bombing vs Real Interest

00:31:24 Why Setting Boundaries Feels Impossible

00:32:19 Why Women Seek Approval to Be Chosen

00:33:52 How to Spot Someone Ready for Love

00:35:27 Why You Have to Grieve to Move On

00:37:38 Subtle Red Flags Most People Miss

00:40:42 The Yellow Cab Theory (Timing Beats Love)

00:41:47 Is There Ever a “Right Time” to Date?

00:43:36 Why Triggers Are Actually a Good Thing

00:45:29 When Sharing Trauma Backfires

00:46:50 Beehiiv Ad

00:48:11 Stan Store Ad Read

00:49:25 How Narcissists Use Your Story Against You

00:50:51 When Vulnerability Was Weaponized

00:52:37 The Shark Tank Moment That Changed Everything

00:57:09 Why the “Soft Pivot” Worked When Nothing Else Did

00:58:55 When Your Identity Is Tied to Your Work

00:59:09 “Choose Danger” When You Post Content

01:00:04 Service Business vs Product Business Power

01:01:50 Would She Ever Build Products Again?

01:02:11 When Content Became a Real Media Business

01:03:13 Why Followers Don’t Equal Money

01:04:11 The Fear of Losing Everything

01:05:28 Sabrina’s Next Growth Chapter

01:06:59 Last Thing She Put on Her Credit Card

01:07:10 Most Expensive Thing She’s Bought

01:07:22 Walk or Dinner on a First Date?

01:07:23 Coffee or Walk on a First Date?

01:07:33 Favorite Comfort Creator

01:08:19 Favorite Celebrity Relationship

01:08:40 Celebrity Couples That Should Break Up

01:08:54 Creator Brands She Respects

01:09:21 Naming This Season of Her Life

01:10:00 Where to Find Sabrina

⸻

Episode Sponsors:

Shopify - http://Shopify.com/HSR

beehiiv - http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-02-11&stripe_campaign_code=HSR30

Stan - https://stan.store/daretopost/p/dare-to-post?utm_source=yt&utm_medium=maggiesellers&utm_campaign=daretopost26

⸻

Follow Sabrina Zohar:

Instagram: https://www.instagram.com/sabrina.zohar

Podcast: www.instagram.com/thesabrinazoharshow

⸻

Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/Tiktok: https://www.tiktok.com/@maggiesellersreumLinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellers
Learn more about your ad choices. Visit megaphone.fm/adchoices