Tezza Barton joins Maggie Sellers Reum on Hot Smart Rich to talk about building the TEZZA app, Instagram photo editing, creator culture, and turning a launch she nearly deleted into a $2.5M first year win!
Before Tezza became the app every cool girl, creator and brand had on their phone, she was selling Lightroom presets, building failed businesses with her husband, and trying to move out of their 250-square-foot apartment…
Tezza tells Maggie about the brutal app launch, the reviews that made her want to delete it all, and the pivot that turned the backlash into a real business.
They also get into Tezza’s rules for the perfect Instagram photo, what makes a photo dump actually work, and how her obsession with taste turned the TEZZA app into something bigger than her personal brand. Plus, working with Rare Beauty, 818, Bumble and Summer Fridays, Selena Gomez approving her work, and why the future of tech needs more feeling, not less.
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Tezza Barton is a multi-talented creator, artist, entrepreneur, and mother. She has spent over a decade as a commercial photographer, honing her vision for storytelling with brands and amassing a loyal following of over 1.2 million on instagram. In 2018, she founded TEZZA, a photo and video editing app with a mantra of "The Art of Life" which has over 2.5 million monthly active users. Barton is also a musician and has been honored by Forbes 30 under 30. She currently resides in California with husband and co-founder of the app, Cole Hermann, and her children.
Download the TEZZA app here: shoptezza.com
Timestamps:
00:00 Intro
01:48 Tezza Barton’s Creative Inspiration
04:05 Posting On Instagram
06:51 Curating Social Media Inspiration
08:44 Tezza Barton’s Creative Family
12:31 Female Entrepreneur Influence
13:54 Parenting With Social Media
14:54 Building An Online Community
18:25 Don’t Chase The Algorithm
20:45 Building The TEZZA App
22:25 TEZZA App Backlash
24:36 Tezza’s Creative Mission
26:23 Pipedrive Ad
27:21 Creativity In The AI Era
29:20 Failed Business Ideas
33:12 Turning Free Content Paid
35:00 TEZZA App Bigger Than Tezza
39:45 Unexpected TEZZA Fans
40:55 Rare Beauty, 818 And Bumble
42:07 Selena Gomez And Rare Beauty
44:27 Building Without Investors
46:10 Meeting Venture Capitalists
46:43 Raising Money Vs Profit
48:53 Bootstrapping The TEZZA Brand
50:12 Bilt Ad
51:09 Ollie Ad
52:09 Building With Your Husband
55:09 Tezza’s Personal Brand
56:47 Choosing Brand Partnerships
58:18 Better Creator Brand Deals
1:00:57 Startup Vs Big Brands
1:01:37 Most Popular TEZZA Filter
1:04:04 Tezza Edits Maggie’s Photo
1:11:56 Tezza Rapid Fire
1:12:08 Latest Credit Card Purchase
1:12:39 Favourite TEZZA Filter
1:13:13 First Morning App
1:13:35 Summer Filter Trends
1:14:21 Travel Photos Vs Home Photos
1:14:47 HSR Love Notes
1:15:21 The Art Of Chaos
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Hot Smart Rich: Your Business & Culture Gossip
For ambitious women wanting to own the room, gain power, and build wealth.
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