Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

Etsy just rolled out one of the biggest changes to Etsy Ads in years, and most sellers are missing what it actually means.
In this episode, I break down Etsy's new listing-level ad controls and show you how to use Efficient Spending, Greater Visibility, and Lower Cost Per Click strategically instead of applying a one-size-fits-all approach to your entire ad account.
Watch on YouTube: https://youtu.be/IZeN9MeJdHU
You'll learn:
• When to use each Etsy ad optimization setting • Why "Lower Cost Per Click" isn't always the best choice • How to stop one listing from eating your entire ad budget • Ways to push more traffic toward underperforming listings • What your ad account can reveal about the overall health of your Etsy shop • How to identify hidden conversion problems through ad performance • Practical experiments you can run right now to improve ROAS
If you're spending more than $25/day on Etsy Ads and want more control over where your advertising dollars go, this episode will give you actionable strategies to test immediately.
Whether you're trying to scale a winning product, revive a struggling listing, or simply get more from your ad budget, this update opens up opportunities Etsy sellers haven't had before.

Watch On YouTube: https://youtu.be/NLQNnebSKG8
Most Etsy sellers show their product.
The better Etsy sellers explain their product.
But the best Etsy sellers show the customer what their life looks like after they buy.
In this episode, I'm breaking down how to win your customers over by making them the hero of your listing. We'll look at real Etsy examples and talk through how to move beyond basic product photos, features, and options so your buyer can clearly see the transformation your product creates.
You'll learn how to sell the desire behind your product, create stronger emotional clarity, stand out in a crowded market, and increase the perceived value of what you sell.
If your Etsy listings feel like they are just showing the product, this episode will help you start selling the result.
Join The Growth Society:
https://www.skool.com/grow-my-etsy-shop-3051

WATCH ON YOUTUBE: https://youtu.be/ND26W52n2YA
Everyone is talking about how AI is going to automate your Etsy shop, write your listings, create your photos, and run your business for you.
But there's a problem nobody's talking about…
AI trains on the average.
In this episode, I break down:
• Why AI-generated stores are starting to all look the same
• The "AI slop" problem happening online right now
• Why stock photos stopped working (and how this connects to AI)
• The real danger of relying on AI for creative vision
• How to use AI the RIGHT way inside your Etsy shop
If you use AI to replace taste, vision, and strategy… your shop will become average.
But if you use AI like an employee instead of a replacement, it can become one of the most powerful tools you've ever used.
This episode is for Etsy sellers who want to stay ahead without losing what makes their shop human.

Watch on Youtube: https://youtu.be/Kbl46yuxgMk
In this episode, we dive deep into the psychology behind why people buy and how the best Etsy marketing connects with the emotions people don't always say out loud.
We talk about:
• Why surface-level avatars don't work • The "under the covers" emotions driving purchases • How to make buyers feel understood • Why emotional connection beats logical selling • The difference between a good brand and a "best friend" brand • How to uncover the REAL reason someone buys your product • Using challenge-based thinking to understand your niche • Why people buy physical products for emotional reasons
If your listings aren't converting the way you want… this episode may completely change how you think about marketing on Etsy.

Watch on Youtube: https://youtu.be/Qfv1RQQmv7A
Most Etsy sellers are approaching TikTok the wrong way.
In this episode, I break down what's ACTUALLY working for Etsy sellers on TikTok right now — including the simple content strategy helping shops get massive reach without running ads.
We talk about:
TikTok Shop and why it may not be the right move yet for handmade sellers
The hidden downside of TikTok Shop most people don't talk about
Why TikTok is outperforming Instagram for many Etsy sellers
The "beat drop" content formula that's driving views and followers
How to create hooks that attract the RIGHT buyers
Why watch time matters more than perfect content
The simple rinse-and-repeat strategy Etsy sellers are using to grow fast
If you've been intimidated by TikTok or unsure where to start, this episode will help simplify the platform and show you how to use it to grow your Etsy shop organically.