Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

Why do pain-based headlines convert better than positive ones?
In this episode, we break down the marketing psychology behind high-converting lead magnets and why loss aversion drives customer behavior. You'll learn why "7 words that ruined my marriage" outperforms "7 words that strengthen it," and how to ethically use pain-based messaging without damaging brand trust.
We also explore the difference between promotion and observation in content marketing, and how small businesses from greeting card shops to custom laser engraving and leather dog collar brands can build authority by showing their process instead of pushing sales.
If you want to increase conversions, improve brand trust, and create lead magnets that actually get clicks, this episode walks through the strategy step by step.

AI bots are shopping for us. Learn how you can prepare as an Etsy shop owner 
 
Check out the skool - https://www.skool.com/grow-my-etsy-shop-3051/about

In this episode, we learn about Google Merchant Center and how Etsy shops can use it to get free traffic! (Step by Step!)

A lot of Etsy shops just want to fulfill orders and "update pictures" but this is how you miss opportunities to turn luck into success. In today's podcast, I'm going to help give you a direction when you wake up. A plan tailored for your shop that will guarantee you growth! 
 
Interested in seeing what's going on in the skool group? Join here: https://www.skool.com/grow-my-etsy-shop-3051

Most Etsy sellers are sitting on a goldmine of data… and have no idea how to use it.
In this episode, we break down how Etsy shop owners can upload their order data into ChatGPT and ask the right questions to uncover what's actually driving sales, repeat customers, and higher order values.
We're not talking about vague "AI magic." We're talking about specific prompts that reveal:
Which products truly make you money (not just get clicks)

What customers naturally buy together (hello bundles 👀)

How repeat buyers behave differently than first-time customers

Where your shop's hidden opportunities — and bottlenecks — really are

We also talk honestly about the limits of the free version of ChatGPT, when it's "good enough," and when upgrading actually makes sense for real decision-making.
If you've ever guessed at bundles, struggled to raise AOV, or wondered why certain products perform better than others, this episode will change how you look at your Etsy data forever.
Your orders are already telling a story. This episode shows you how to read it.