Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at⁠ ⁠https://www.assistfp.com/⁠⁠

In this conversation, Justin Green & Cody McBroom sit down to explore becoming a better coach, monthly recurring revenue, and why building the business to sell despite no intentions of selling makes the most sense.

Connect with me → ⁠⁠https://www.instagram.com/justingreenfp⁠⁠
Cody McBroom on IG → https://www.instagram.com/codymcbroom/

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Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at ⁠https://www.assistfp.com/⁠

In this conversation, Tim Walcott & Justin Green sit down to learn about Tim’s journey from in-person training to building a successful online coaching business.
They discuss the misconceptions surrounding scaling in the coaching industry, and the importance of creating a profitable business model. Tim emphasizes the need for effective marketing strategies, the significance of systems and frameworks, and the value of visualizing success for clients.
He also highlights the importance of understanding client assumptions and expectations, ultimately encouraging coaches to be deliberate in their business practices.
Connect with me → ⁠https://www.instagram.com/justingreenfp⁠
Tim Walcott on IG → https://www.instagram.com/iamtimwalcott/
Key Takeaways
Tim transitioned from in-person training to online coaching for greater flexibility.
COVID-19 significantly impacted his business decisions and strategies.
Scaling a business doesn't always mean increasing expenses; profitability is key.
Many coaches chase revenue without considering their actual take-home profit.
Building a personal brand is important, but systems and frameworks are essential.
Visualizing success helps clients understand the process and outcomes.
Coaches should clarify their methods to avoid client assumptions.
Effective marketing involves demonstrating value rather than just selling oneself.
Understanding client expectations can lead to better engagement and sales.
Tim plans to leverage his personal brand for future business ventures.
Chapters:
00:00 Introduction to Tim Walcott and His Journey
02:43 Transitioning from In-Person to Online Coaching
05:28 The Reality of Scaling a Coaching Business
08:44 Profitability vs. Revenue in Coaching
11:28 Future Plans and Wealth Building Strategies
16:01 Navigating Consumption and Implementation Phases
17:51 Understanding Unique Selling Propositions
19:31 Building a Personal Brand for Long-Term Success
21:34 Features vs. Benefits in Marketing
22:53 The Importance of Visualizing Outcomes
29:07 Demonstrating Your Process to Build Trust
33:09 Filling the Gaps in Client Assumptions
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Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/
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In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels.
They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations.
Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market.
Connect with me → https://www.instagram.com/justingreenfp
Mike Crowson on IG → https://www.instagram.com/mike_crowson/
Key Takeaways
Funnels are not dead; they are evolving.

A funnel is simply a way to guide someone from point A to point B.

Conversations often lead to more successful outcomes than applications.

Data collection is crucial for effective marketing strategies.

Lead magnets should be compelling and relevant to attract potential clients.

The title of a lead magnet can significantly impact its success.

Personal branding is essential in today's market.

Text messaging has a higher engagement rate than email.

Humanizing automation can improve customer relationships.

Creating engaging content can lead to more conversations and opportunities.

Chapters
00:00 The Relevance of Funnels Today
02:46 Conversation-Based Funnels vs. Application Funnels
05:37 The Importance of Data Collection
08:33 Lead Magnets and Their Effectiveness
11:29 Crafting Compelling Titles for Lead Magnets
14:19 The Role of Text Messaging in Sales
17:10 Humanizing Automation in Communication
19:34 Effective Texting Strategies for Engagement
22:11 Narrowing Down Conversations with This or That Questions
26:03 Coffee Preferences and Customer Engagement
27:34 Navigating Social Media for Fitness Coaches
37:43 Funnel Optimization for Fitness Coaches
46:35 The Importance of Personal Branding
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Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/

🔗 Connect with me → https://www.instagram.com/justingreenfp

RESOURCES:

Justin Mihaly on IG → https://www.instagram.com/jmihaly_/

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Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

In this video, we walk why I am rebranding the podcast to Financial Playbooks and the mission behind the rebrand.
What we cover:
• Introducing the new format focused on solo episodes offering in-depth financial advice for high-earning millennials. 
- Topics include financial goals, cashflow management, business finances, tax planning, and investment strategies.
Subscribe to stay updated on upcoming content and get personalized financial questions answered.
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🔗 Connect with me → instagram.com/justingreenfp
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at www.assistfp.com.
_ _ 
Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.