The StoryBrand Podcast

If you want to stand out in our trust recession: start a personal brand.
 
In this episode Donald Miller talks with brand coach Laura Higgins to discuss how (and why) to start a personal brand. They go into a lot of detail about finding your voice, choosing topics, generating ideas, the right balance of vulnerability and professionalism, and when to know it's time for you to step up to the mic.
 
If you're a creative looking to scale your business, book a session with Laura: https://laurahiggins.com
 
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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.
The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.
The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.
Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast
 
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Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that.
 
Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class voice in cognition and accelerated learning. He's worked with Google, Harvard, Nike, Oprah and Elon Musk to name a few. But Jim isn't just a brain expert: he's also an excellent communicator and loves distilling his message into short, powerful statements his community calls "Kwik-isms".
 
In this week's episode, bestselling author Donald Miller sits down with Jim to discuss the in-depth story behind his brand, brainstorm soundbites they can use to make his offer instantly appealing to customers, and Jim shares his process for making sure he uses AI effectively and without turning off his brain.
 
Check out Jim Kwik's newly released book, "Limitless Daily", here: https://www.amazon.com/Limitless-Daily-Train-Brain-Master/dp/1401978940
 
 
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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.
The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.
The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.
Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast
 
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Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast?
 
 
In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action.
 
 
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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.
The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.
The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.
Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast
 
----------------------
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales.
 
Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority, and even gives you time to actually get the work done. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage.
 
Listen in to get the clarity you need to create clear messaging that drives growth.
 
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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.
The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.
The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.
Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast
 
----------------------
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft skill on the sidelines of success. It's what opens doors. When people feel rushed, ignored, or talked at, they pull back. But when they feel heard, valued, and understood, they lean in. Trust starts to grow, and that trust can change everything from team culture to client relationships to sales. So how do you become more magnetic without sounding fake, forced, or overly polished?
 
This week, Donald Miller shares a simple framework for building trust in everyday conversations. He explains why connection matters as much as competence and breaks down three practical moves. Don shows how rushed energy creates tension, why curiosity builds trust, and how small phrases can make people feel safe and valued. He also shares practical tips to help you ask better questions, make people feel seen, and stay calm in hard conversations. Tune in to learn how to build trust and become someone people want to work with.
 
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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.
The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.
The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.
Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast
 
----------------------
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand