#47: Why Narcissists Rise to Power and What Self-Aware Leaders Do Differently
Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you know if you're headed down that path? And what does true, effective leadership actually look like in a world addicted to ego boosting? This week, Don and Kyle sit down with leadership advisor and former White House speechwriter Les Corba to unpack the nuances between healthy confidence and dangerous self-absorption. You'll learn how to spot narcissistic messaging, build trust, foster honest feedback, and create a culture of self-awareness, starting with yourself. Listen in to discover how to lead with the kind of self-awareness that earns real trust and has a lasting impact. Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event. Buy Les' book "Aware: The Power of Seeing Yourself Clearly" on Amazon HERE. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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#46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience
Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence? In this week's episode, Kyle Reed sits down with Amy Porterfield, who's redefining her business after 16 years and over $120 million in course sales. Amy unpacks the subtle strategy behind a graceful pivot, how she knew it was time, how she tested new messaging, and why she's choosing coaching over courses in this next chapter. If you're craving a new direction but fear the fallout, this conversation will give you the roadmap. Click HERE to sign up for Amy's weekly newsletter. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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#45: The 5 Soundbites that Will Grow Your Business
Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So how do you fix this messaging gap? In this episode, Donald Miller and Kyle Reed walk through the 5 essential soundbites every business must use to spark curiosity and drive growth. You'll learn how to position your brand as the guide, write words that people actually remember, and create marketing that doesn't just get seen, it gets repeated. Tune in to learn the exact messaging framework that top brands are using right now to grow at lightning speed. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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#44: Could Niching Down Be the Fastest Way to Scale?
If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them? In this week's episode, Don and Kyle talk with Josh Taylor, CMO of OptSpot, about how his agency transformed by niching down to serve only car wash owners. Josh shares how narrowing their audience helped them go from charging $50/month to $2,500/month, built a 99% client retention rate, and created a repeatable, strategic playbook for success. Listen in to learn how to scale your business without burning out. Click HERE to check out Opt Spot, and click HERE to transform your marketing business into a StoryBrand Certified Agency. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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#43: The Simple Tagline Formula That Sells More Every Time
Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results? This week, Donald Miller and Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue. -- Click HERE to attend the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business.
Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
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