S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews
This week, we explore the world of Online Reviews. These days you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product - that’s why those reviews are so influential. Yet how do you tell fake ones from the real thing? Thumbs up or thumbs down, welcome to the world of online reviews.
S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.
S9E11 - For Better or For Worse: Wedding Marketing
Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. And as a result, the wedding industry is a big, big marketing category. From invitations and flowers to dresses and cakes, today's weddings are an $80 billion industry. And planning the perfect day is a lot of pressure.
S9E10 - Come Fly With Me: Airports Are Now Brands
This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now have movie theatres, skating rinks, rooftop pools and top retail stores. These days, airports are destinations unto themselves.
S9E09 - Search Parties: The Relentless Hunt For New Customers
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.