Under the Influence with Terry O'Reilly

• Recorded Live in Toronto: Wicked Brand Fails of 2024

  Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem.We’ll look at a seasonal candle that fired up accusations of white supremacy.And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site. Hosted on Acast. See acast.com/privacy for more information.

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• Putting the Motion in Motion Pictures: Movie Theatre Marketing

  Today, movie theatres have to compete with home theatre systems and streaming services.This week, we look at how cinemas are transforming to attract more movie goers.To survive, theatres now offer restaurant meals and full bar menus.They offer loyalty programs and special theme nights.And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen.It puts the motion in motion picture. Hosted on Acast. See acast.com/privacy for more information.

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• Forbidden Branding

  There are things in the world of marketing that are forbidden.It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined.In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules.And even Winnie the Pooh is forbidden in one country because it apparently makes fun of their leader. Hosted on Acast. See acast.com/privacy for more information.

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• SNL & Commercial Parodies (Encore)

  During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and many others - and how SNL influenced the ad writers of my generation. Hosted on Acast. See acast.com/privacy for more information.

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• Hug the Cactus: Advertising to Haters

  This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.And drink maker Oatly, actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.

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