What's Next! with Tiffani Bova

Making Better Strategic Choices with Roger Martin
 
I'm thrilled to announce a new show with my dear friend, Roger Martin, author of the amazing book, Playing to Win. In this 12-part series, we'll explore the true meaning of strategy and how it's often misunderstood or misapplied in business today.
 
THIS EPISODE IS PERFECT FOR…leaders and strategists who are tired of strategy being confused with planning and want a clearer, more practical way to think about how real strategic choices drive results.
 
TODAY'S MAIN MESSAGE…strategy isn't a list of priorities or a collection of initiatives—it's an integrated set of choices that work together to drive customer behavior. In this conversation, Roger Martin explains why so many organizations misunderstand strategy, how that misunderstanding shows up in day-to-day decision-making, and what it really takes to close the gap between what leaders hope will happen and what actually does. Drawing on decades of experience, Roger challenges conventional strategy thinking and lays the groundwork for a more disciplined, choice-driven approach to winning.
 
KEY TAKEAWAYS…
Strategy only works when choices reinforce one another, not when they exist as disconnected initiatives.

The hardest—and most important—part of strategy is influencing customer behavior, not internal activity.

Many companies mistake planning exercises for strategy, which leads to disappointing results.

 
WHAT I LOVE MOST…I love how clearly Roger reframes strategy as a set of deliberate, reinforcing choices. It's a powerful reminder that winning isn't about doing more things, it's about making better, more integrated choices.
 
Running Time: 21:22
 
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Show Summary on Substack

Welcome to the What's Next! Podcast with Tiffani Bova. 
 
This week I have the pleasure of welcoming from Australia, John Dwyer, also known as JD. He is a direct response customer attraction expert who thinks way outside the box. His marketing consultancy business is called the Institute of Wow and JD's mantra is that one's marketing needs to wow prospects. I'm sure you all understand exactly why I invited him to our show but dive into what you should be doing to grow and build a successful business in 2026.
 
THIS EPISODE IS PERFECT FOR…leaders, founders, and marketers who want to stand out in crowded markets and create real customer loyalty without relying on gimmicks or short-term tactics.
 
TODAY'S MAIN MESSAGE…most companies say they care about customers—but very few design their business around them. In this episode, we explore what actually separates brands people remember from those they forget. John challenges leaders to rethink how they show up for customers, arguing that sustainable success comes from intentional experiences, not louder marketing.
 
KEY TAKEAWAYS…
How small, thoughtful actions can create disproportionate brand impact.

The difference between being visible and being memorable.

How leaders can embed customer-first thinking into everyday decisions.

 
WHAT I LOVE MOST…I loved John's reminder that meaningful differentiation doesn't come from copying what others are doing—it comes from truly understanding your customer and being willing to act on that insight. His perspective reinforces that growth isn't about chasing trends, but about committing to experiences that people actually care about.
 
Running Time: 30:47
 
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Welcome to the What's Next! Podcast with Tiffani Bova. 
 
I'm thrilled to welcome Patrick Ledin, PhD, bestselling author and renowned leadership expert at Franklin Covey's Leadership and Culture Practice. He's teamed up with the amazing and legendary author, James Patterson, for their bold new book, Disrupt Everything—and Win, which we dive into in this show. 
 
THIS EPISODE IS PERFECT FOR…anyone feeling overwhelmed by constant change. If you're a leader, manager, or professional navigating disruption (from technology shifts to career uncertainty), this conversation will help you rethink what disruption actually means and how to work with it rather than fight it.
 
TODAY'S MAIN MESSAGE…disruption isn't just something that happens to us — it's something we can choose how to respond to. Drawing on years of research and hundreds of interviews, Patrick explains why winning in disruption isn't about chasing constant change or having all the answers. It's about clarity, purpose, and knowing when to lean into change and when to intentionally choose stability.
 
KEY TAKEAWAYS:
Disruption doesn't always mean blowing things up, sometimes saying no to change is the most disruptive move you can make

The difference between micro disruptions and major life-altering ones and why both can shape your path.

How reframing fear around technology and AI can turn uncertainty into opportunity rather than threat.

 
WHAT I LOVE MOST…Patrick's reminder that leaders don't have to carry disruption alone. You don't need every skill, every answer, or every instinct perfectly calibrated. You just need the self-awareness to know what you bring to the table and the confidence to invite others in. 
 
Running Time: 28:27
 
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Patrick's Book:
Disrupt Everything—and Win

Welcome to the What's Next! Podcast with Tiffani Bova.
 
As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to revisit the stories, insights, and lessons you loved most in 2025!
 
This week, I'm excited to highlight an episode with Tasha Eurich.

 

Tasha is an organizational psychologist, leadership researcher and bestselling author known for her ability to blend science and real-world insight. Her TED Talks have garnered over 10 million views. She has been named one of the world's top three most influential coaches, the Changemaker of the Decade, and one of the top 30 Emerging Management Thinkers by Thinkers50. Her latest book, Shatterproof, combines cutting-edge research with a powerful personal narrative to offer a transformative roadmap for navigating uncertainty and building true mental toughness. 
 

THIS EPISODE IS PERFECT FOR…leaders, professionals, and high achievers who are pushing themselves to keep going in a chaotic world and wondering why it's not working anymore. 
 

TODAY'S MAIN MESSAGE…we've been taught to push harder when things get tough, but what if that's not the solution? In this conversation, Tasha returns to the podcast to discuss why traditional resilience practices may no longer be sufficient. Drawing on new research from her book Shatterproof, she introduces a powerful roadmap for navigating constant chaos without burning out. If you've ever hit your "resilience ceiling" or felt stuck in hustle culture with nothing to show for it, this conversation will help you reframe how to thrive without self-gaslighting or grinding yourself into the ground. 
 

KEY TAKEAWAYS… 

Why "grit gaslighting" is holding many high performers back 


What the "resilience ceiling" is and how to know when you've hit it 


The difference between pushing through and truly becoming shatterproof 


Three core human needs that must be met in order to thrive 

 

WHAT I LOVE MOST…Tasha's insight that "resilient people push through while ignoring their needs, but shatterproof people harness their challenges to meet them." That reframing is a game-changer. 
 

Running Time: 29:16 

   

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Find Tiffani Online: 

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Find Tasha Online: 

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Instagram 

YouTube 

 

Tasha's Book: 

Shatterproof: How to Thrive in a World of Constant Chaos (And Why Resilience Alone Isn't Enough) 

 

Resilience Quiz: 

https://resilience-quiz.com/

Welcome to the What's Next! Podcast with Tiffani Bova.

As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to revisit the stories, insights, and lessons you loved most in 2025!
 
This week, I'm excited to highlight an episode with Steve Lucas.
 
Steve is a seasoned executive with nearly 30 years of experience in enterprise software leadership. As the CEO of Boomi, he spearheads efforts to connect the world through a transformative technology platform. Previously, he was the CEO of Marketo and iCIMS. At Marketo, he transformed the company's sales, marketing, and product strategies, culminating in its 2018 acquisition by Adobe. At iCIMS, he introduced the Talent Cloud, enabling 40% of the Fortune 100 to hire millions of employees annually. Earlier roles included senior executive positions at Adobe, SAP, Salesforce, and BusinessObjects.   
 
THIS EPISODE IS PERFECT FOR…business leaders navigating digital transformation, especially those eager to understand how AI will reshape organizations. 

TODAY'S MAIN MESSAGE…it's easy to get swept up in the hype around AI, but what does transformation actually look like in practice? Steve explores the dramatic shift AI is bringing to enterprise software, from the rise of AI agents to the decline of traditional user interfaces. He shares how businesses can prepare for an agentic future where success will depend on collaboration between humans and AI. 

KEY TAKEAWAYS: 
- Human resistance to change is often about trust and not capability 
- AI won't replace humans but augment them (if we allow it) 
- Leaders should focus less on tools and more on the business outcomes they unlock 
 
WHAT I LOVE MOST… Steve's reminder that in a world full of hype and disruption, trust is still the currency that matters most. No matter how powerful AI becomes, if people don't trust it—or the companies using it—it won't deliver value. 
 

Running Time: 28:44 

   

Subscribe on iTunes  

   

Find Tiffani Online: 

LinkedIn 

Facebook 

X 


   

Find Steve Online: 

LinkedIn 

 

Steve's Book: 

Digital Impact: The Human Element of AI-Driven Transformation