The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

• Custom Labels in Google Ads Shopping (Episode 455)

  This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

  --------  

  31:29
• Google’s Goals Are NOT Your Goals (Episode 454)

  Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

  --------  

  29:00
• Report Finds 80% Do Not Use Negative Keywords (Episode 453)

  In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

  --------  

  29:32
• The Best Scripts to Use in Google Ads (Episode 452)

  What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod*****SCRIPT LINKS******how to install a script:https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-Pmax script: https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-scriptProduct labaizer script-PPC leap: https://ppcleap.com/leap-labelizernegative keyword brand shopping brand campaign script:https://shabba.io/script/1script database:https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharingMike Rhodes pmax scripthttps://8020agent.com

  --------  

  35:00
• Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)

  Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

  --------  

  35:56

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing