The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?
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For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.
So why am I still frustrated?
In this episode, Chris Schaeffer breaks down exactly what Google’s new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity.
Chris Schaeffer - http://www.chrisschaeffer.com

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Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.
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In this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns.

You’ll learn:
* The critical difference between keywords and search terms
* Why search terms are the first step in measuring paid search quality
* How hidden search terms make optimization more difficult
* Why less visibility leads to more wasted ad spend
* How this shift especially impacts small advertisers
* Why transparency has always been one of Google Search’s biggest advantages
* How broad match negative keywords can help reduce unwanted traffic

Google Ads wasn’t built on showing ads to people who might be interested. It became the world’s most powerful advertising platform because it reached people at the exact moment they were searching for a product or service.

That’s why understanding what people actually searched is so important.

Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going.

If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable.
Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign.
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Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!
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Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Submit a Question - https://www.paidsearchpodcast.com

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!
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Keyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZ

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com