The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

430 episodios

Rebuilding Your Google Ads Based on Revenue (Episode 529)
07/09/2026 | 31 min
Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this kind of bidding strategy.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
HUGE Changes to Merchant Center (Episode 528)
31/08/2026 | 36 min
Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important announcement that you need to hear!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
How Long Does It Take To Succeed With Google Ads? (Episode 527)
24/08/2026 | 24 min
How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)
17/08/2026 | 26 min
I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
ChatGPT Ads vs Google Ads (Episode 525)
10/08/2026 | 22 min
I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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Acerca de The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

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