The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

• Deep Dive: Looking at Metrics of a Successful Account (Episode 462)

  This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

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• 4 Ways To Manage Bad Traffic (Episode 461)

  Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8sYlGJ8WUUESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

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• Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)

  An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/2hHxA9hzI2USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

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• Answering Questions about Google Ads (Episode 459)

  This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://www.joeybidner.comWatch this episode on YouTube: https://youtu.be/lb4tdrdc_DkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

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• I’m Sick of Scammers in Google Ads (Episode 458)

  Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/U9Bp3jMmvncSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

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