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Podcasts Economía y empresaThe Inches: A Podcast About Sports Sponsorship

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The Inches: A Podcast About Sports Sponsorship

Nick Lawson & Rich Franklin

Economía y empresa Tecnología

The Inches: A Podcast About Sports Sponsorship

Último episodio

276 episodios

Rookie & The Vet: Talking Digital with Alex Kopilow
11/03/2026 | 55 min
We all know digital inventory is a must have in any sponsorship department today.
But how can you build it? How do you price it? How do you manage it successfully?
On this episode we have Digital Sponsorship vet and expert Alex Kopilow from SponCon to answer all those questions and more.
Check out Alex's sponsorship newsletter, SponCon. A must subscribe in the industry.
https://sponconsports.beehiiv.com/
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Turning Global Sport Events into Local Sponsorship Revenue
02/03/2026 | 36 min
It's a big year in sports. Winter Olympics, Summer World Cup, and global events that ignite entire countries.
These events build emotion; brands want to be a part of them.
But how can your local sports team funnel that excitement into authentic sponsorship opportunities?
On this episode of The Inches, we dive into how your team can transform national excitement into big wins for your local sponsorship departments.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Jersey Patches...How do we sell them/do they belong?
02/02/2026 | 41 min
The new inventory sweeping sports in the U.S. over the last decade...jersey & uniform patches.
A great awareness piece, but what is the actual value? And how can you make sure that it doesn't clash with the nostalgia of sports?

On this episode, we dive into how your team should be thinking about your next jersey patch sale and the brands you pitch to.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Our 2026 Sponsorship Predictions.
09/01/2026 | 51 min
The new year brings new trends, new things to pay attention to as our industry evolves.
We'll never be 100% right, but each year we dive into our predictions for the 2026 year in sponsorships.
In this episode, come along with us as we shell out 6 predictions for the sponsorship industry in 2026.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Managing Your End of the Year in Sponsorship for Success
17/12/2025 | 33 min
The year is winding down. Out of office posts are on the rise. It's a great time to relax and enjoy a bit of a break.
But what are a few things that you can do as the year winds down in sponsorship to help jumpstart the 2026 year?
In this episode, we dive into 5 things you can do these last weeks of the year to put yourself in a position to thrive as we kick off the new one.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

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Acerca de The Inches: A Podcast About Sports Sponsorship

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!

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Economía y empresa Tecnología