The Inches: A Podcast About Sports Sponsorship

Let's face it, historically the sponsorship world has been primarily built on impressions. The opportunity to BE a part of game day, usually with a logo or on field/court/ice activation.
BUT the rest of the advertising world has shifted to a performance model. Results are everything in building your budget.
So where do we go from here in the sponsorship world. How do we adapt?
On this episode, we dive into the value of impressions vs. results and how the sponsorship industry can shift to drive more value & revenue.

To download the College Sports Sponsorship Activation Benchmark Report referenced in the episode, Click HERE.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

Sponsorship sales is hard enough. In a challenger sport, the deck is stacked against you, usually smaller audiences, less brand recognition, tighter budgets.
So how do the best in the game still win?
Today, Phil Andrews, CEO of USA Fencing, hands us the blueprint. We break down how to build a rock-solid foundation in challenger-sport sponsorships, the strategies that actually move deals forward, and the ways his organization punches above its weight to stand out in a crowded market.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

The World Cup hit the US (and world). It is said to be the most successful financial World Cup of all time.
But who won the sponsorships battle? And how did teams and sponsors keep up with the momentum after the confetti fell?
On this Episode, we dive into our thoughts on the sponsorships side and momentum of the World Cup for brands and sports teams.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

Timing is everything in sales. Making sure that you are there when the customer needs you the most. Finding the right timing for recaps. All the way to giving your promotion enough time to work.
On this episode of The Inches, we dive into specifically how you can infuse timing into your sponsorship strategy and playbook for success.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

More inventory. More reach. More sponsors....more revenue?
Not always.
In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.