Top 100 emisoras Podcast Deporte en directo En tu zona Géneros musicales Temas de emisoras

Podcasts Economía y empresaThe Inches: A Podcast About Sports Sponsorship

Escucha gratis este podcast en la aplicación:

radio.net

Sleep timer

Favoritos

Descarga gratuita en la App Store

The Inches: A Podcast About Sports Sponsorship

Nick Lawson & Rich Franklin

Economía y empresa Tecnología

The Inches: A Podcast About Sports Sponsorship

Último episodio

278 episodios

Rookie & The Vet: Notes from Coachella Activations for Sponsorships
14/04/2026 | 49 min
Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends.
Brands notice...and they put their creative hats on to stand out and activate.
So what can we learn in sponsorships from these activations?
Luckily we have boots on the ground with Rich Franklin, and on this episode of the Inches we dive into what he's noticing around the event and how it can help you rethink your sponsorships.
--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: The Slow Death of Passive Sponsorships
07/04/2026 | 43 min
The sponsorship model is shifting. Brands want engagement, data, and proof - not logo placements. Not passive inventory.
So why do most of what we sell in sponsorships consist of logo placement?
In this episode, we dig into why passive sponsorship assets are dying, what's replacing them, and how your team can get ahead of the curve before your next renewal conversation.

--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Talking Digital with Alex Kopilow
11/03/2026 | 55 min
We all know digital inventory is a must have in any sponsorship department today.
But how can you build it? How do you price it? How do you manage it successfully?
On this episode we have Digital Sponsorship vet and expert Alex Kopilow from SponCon to answer all those questions and more.
Check out Alex's sponsorship newsletter, SponCon. A must subscribe in the industry.
https://sponconsports.beehiiv.com/
--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Turning Global Sport Events into Local Sponsorship Revenue
02/03/2026 | 36 min
It's a big year in sports. Winter Olympics, Summer World Cup, and global events that ignite entire countries.
These events build emotion; brands want to be a part of them.
But how can your local sports team funnel that excitement into authentic sponsorship opportunities?
On this episode of The Inches, we dive into how your team can transform national excitement into big wins for your local sponsorship departments.
--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Jersey Patches...How do we sell them/do they belong?
02/02/2026 | 41 min
The new inventory sweeping sports in the U.S. over the last decade...jersey & uniform patches.
A great awareness piece, but what is the actual value? And how can you make sure that it doesn't clash with the nostalgia of sports?

On this episode, we dive into how your team should be thinking about your next jersey patch sale and the brands you pitch to.
--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de The Inches: A Podcast About Sports Sponsorship

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!

Sitio web del podcast

Economía y empresa Tecnología