The Inches: A Podcast About Sports Sponsorship

Nick Lawson & Rich Franklin

Economía y empresa Tecnología

The Inches: A Podcast About Sports Sponsorship

Último episodio

273 episodios

Rookie & The Vet: Our 2026 Sponsorship Predictions.
09/1/2026 | 51 min
The new year brings new trends, new things to pay attention to as our industry evolves.
We'll never be 100% right, but each year we dive into our predictions for the 2026 year in sponsorships.
In this episode, come along with us as we shell out 6 predictions for the sponsorship industry in 2026.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Managing Your End of the Year in Sponsorship for Success
17/12/2025 | 33 min
The year is winding down. Out of office posts are on the rise. It's a great time to relax and enjoy a bit of a break.
But what are a few things that you can do as the year winds down in sponsorship to help jumpstart the 2026 year?
In this episode, we dive into 5 things you can do these last weeks of the year to put yourself in a position to thrive as we kick off the new one.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Insights on Sponsorships from a Premium Event
05/12/2025 | 44 min
Premium events are where sports pull out all the stops—energy at a peak, fans fully immersed, every moment engineered to feel unforgettable.
But what can teams learn from these marquee moments and apply to their own game-day experience
This week on The Inches, we dive into a recent visit to the F1 Las Vegas experience and takeaways that can maximize your experience at your own games.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Selling OT & Extra Innings in Sponsorships
30/10/2025 | 35 min
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended.
Most of the time, it is one of the most exciting moments in sports.
But should that just be a 'given' for sponsors? Or can you sell into this unique space?
This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
Rookie & The Vet: Selling your Team's Super Power to Stand Out in Sponsorshops
24/10/2025 | 52 min
When you aren't the big dog team in sponsorships, it can feel like you get left out of considerations, meetings, and dollars.
So how can we build a strategy to stand out?
In this Episode, we dive into a listener question to talk through finding your team's unique edge, building stories around it, and executing it into your sales with brands.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

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Acerca de The Inches: A Podcast About Sports Sponsorship

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!

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Economía y empresa Tecnología