Leader Generation

Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital thinking, moving beyond theory to give you actionable strategies you can implement right away.

Mariano shares real-world examples of how the shift from analog to digital thinking transforms problem-solving, particularly around the "last mile challenge" that affects so many industries. You'll discover what teams of the future look like and get concrete use cases from recent headlines that make these concepts accessible and immediately applicable. 

Whether you're a business leader looking to stay ahead or someone curious about how AI-era marketing really works, this conversation offers valuable insights from someone operating at the highest levels of global business.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Listen to the previous episode with Mariano here.

About Mariano Bosaz:
Mariano Bosaz is the author of Digital Mindset and an experienced digital leader serving as the Global VP of Data and Digital Head of China at The Coca-Cola Company. With a career spanning over two decades, his background includes founding and selling a digital business during his student exchange the University of Richmond in 1999 and holding key leadership roles such as Group Digital Director for Eurasia and Africa—overseeing 92 countries—and Vice President of Digital in Asia. In addition to his corporate experience, Mariano has served as an assistant professor at London Business School since 2015. His current work focuses on the intersection of emerging technologies and strategy, underpinned by research into blockchain and cryptocurrencies since 2020 and his role on the advisory boards of several AI startups. Mariano can be reached on LinkedIn or at marianobosaz.com. 

About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

AI is moving fast, and for a lot of leaders that creates both pressure and possibility. In this episode of Leader Generation, Tessa Burg talks with Rohit Prabhakar, Global Head of Digital Experiences and Capabilities at Visa, about what it really takes to lead transformation when the rules keep changing. They dig into why strong foundations still matter, why connected data is more important than ever and why leaders need to balance quick wins with bigger reimagining.

If you’re trying to make sense of AI beyond the hype, this conversation is worth your time. Rohit shares practical ways to think about adoption, experimentation and change management without getting stuck in overplanning or unrealistic ROI expectations. It’s a thoughtful listen for anyone leading teams, modernizing operations or figuring out how to move forward while bringing people along with them.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Rohit Prabhakar:
Rohit Prabhakar is a Fortune 50 CMO and Chief Digital Officer who has generated $1.7B+ in business value by turning customer obsession into revenue growth. Currently leading global digital experiences at Visa, he has transformed marketing, data, AI, and CX across McKesson, Thomson Reuters, and FIS. Rohit's superpower: making customers love the most powerful growth engine. You can reach him at Rohitprabharkar.com or on LinkedIn.

About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

During National Women’s History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as powerful: hospitality, intuition and the kind of human-centered thinking that makes teams thrive and people feel seen.

Nicole shares how her career journey shaped her leadership style and how she built The Clios into a bigger, more connected brand by listening closely, trusting her vision and creating space for others to grow. She talks openly about resilience, communication and what it really means to lead with both strength and heart. You’ll also hear how creativity shows up far beyond design—in problem-solving, team building and making great decisions under pressure.

If you’re leading a team, growing in your career or just looking for a fresh perspective on what strong leadership can look like, this episode is worth your time. It’s an inspiring listen for anyone who wants to build with more intention, lead with more empathy and stay connected to the human side of work.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

About Nicole Purcell:

Nicole Purcell is CEO of the Clios, a global awards platform celebrating creative excellence in advertising. With a bold, culture-forward approach to business, creativity, and leadership, she has reinvented the Clios, transforming it from a traditional awards show into a dynamic, year-round ecosystem that inspires, celebrates, and connects creators and brands across industries and continents.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring.

Scott shares real-world insights from his experience managing media for major restaurant brands like Hardee's and Carl's Jr. You'll discover why measuring everything can actually hurt your marketing efforts, how to identify the metrics that truly matter to your business and practical strategies for getting leadership buy-in on your measurement approach. 

This conversation is packed with actionable advice for anyone trying to cut through the noise and focus on outcomes that drive real business growth.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

About Scott Sutton:

Scott Sutton helps brands cut through complexity and focus on what truly moves the needle. With a deep belief in practical measurement and cross-channel accountability, he ensures media decisions are grounded in business impact—not just impressions or trends. Scott’s career spans iconic brands including Bridgestone, Nissan, Mars Petcare and AT&T. He is known for building integrated measurement frameworks that align media investments with real business outcomes—whether that’s driving app downloads, loyalty sign-ups or in-store traffic. His recent work includes orchestrating the Alix Earle “Hangover Burger” campaign, which generated over 4 billion paid and earned media impressions—without a Super Bowl buy. At Mars Petcare, he helped establish Pedigree as a founding partner of Animal Planet’s Puppy Bowl, creating breakthrough engagement through content-led partnerships. Scott brings practical, tested insights on driving results in today’s fragmented media environment—where focus, flexibility, and accountability matter more than ever. Scott can be reached at [email protected].

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

AI isn’t just changing marketing tools—it’s changing how leaders think about strategy, value and growth. In this episode, Tessa Burg talks with Mariano Bosaz, author of Digital Mindset: Marketing Strategies for the AI Era, about what it really takes to lead through transformation without losing what already works. 

You’ll hear a practical way to think about “digital mindset” as a bridge, not a replacement, for how businesses operate today. Mariano explains why companies need both analog and digital approaches, how AI is accelerating productivity (and making prioritization harder) and what leaders can do to support teams through the shift. He also breaks down the difference between engagement and involvement—and why involvement is where brands build real equity.

If you’re trying to make sense of AI’s impact on work, marketing, and competitive advantage, this conversation provides a clearer framework. It’s full of real examples and down-to-earth guidance on how to move faster, make smarter choices and create value that’s difficult for competitors to copy.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

About Mariano Bosaz:

Mariano Bosaz is the author of Digital Mindset and an experienced digital leader serving as the Global VP of Data and Digital Head of China at The Coca-Cola Company. With a career spanning over two decades, his background includes founding and selling a digital business during his student exchange the University of Richmond in 1999 and holding key leadership roles such as Group Digital Director for Eurasia and Africa—overseeing 92 countries—and Vice President of Digital in Asia. In addition to his corporate experience, Mariano has served as an assistant professor at London Business School since 2015. His current work focuses on the intersection of emerging technologies and strategy, underpinned by research into blockchain and cryptocurrencies since 2020 and his role on the advisory boards of several AI startups. Mariano can be reached on LinkedIn or at marianobosaz.com.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].