Leader Generation

In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn’t come from simply making more of it. But rather it comes from better inputs, better audience understanding, and better systems that help marketers create content that fits the product, the customer, and the moment. 

Fabio makes a strong case for why AI should free marketers up to focus on bigger ideas, sharper insights, and stronger customer experiences. It’s a smart, grounded conversation for anyone trying to move past the hype and use AI in a more meaningful way.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Fabio Ranieri:
Fabio is a growth and innovation leader with 18 years of global experience in product marketing, partner marketing, category management, and go-to-market strategy across B2B, B2C, e-commerce, SaaS, Telco, and consumer product sectors. Known for turning ambiguity into opportunity, he specializes in launching and scaling new experiences and products, driving digital transformation, and orchestrating high-impact GTM strategies across highly complex organizations. He’s led end-to-end initiatives that delivered real business outcomes—from redesigning HP’s global e-commerce channel experience, launching and leading new product lines and categories, to introducing Intuit QuickBooks’ new mid-market offering. Always action-oriented, analytical, and creative, Fabio bridges the gap between product, marketing, and sales to maximize impact. He can be reached on LinkedIn. 

About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

What if the biggest problem in digital advertising isn’t creativity or budget—but waste? In this episode of Leader Generation, Tessa Burg talks with Zach Rosen of Multilocal to unpack the growing shift happening in programmatic media and why brands are rethinking how they buy and optimize advertising.

Zach explains how AI-powered curation and sell-side decisioning are helping marketers reduce waste, improve performance and reach audiences in more meaningful moments. The conversation goes into why “cheap CPMs” are no longer the goal, how brands can focus more on outcomes instead of impressions and why better targeting doesn’t have to come at the expense of inclusivity or sustainability.

If you’re trying to make sense of AI’s impact on media, personalization and advertising performance, this episode offers practical insights without the hype. You’ll walk away with a better understanding of how smarter media buying can improve ROI, uncover overlooked audiences and help brands adapt to the rapid pace of change happening across marketing today.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Guest:
Zach Rosen is SVP, Business Development and Partnerships at Multilocal, where he leads global partnerships and drives the company’s expansion in the US market. Over the past 15 years, he has built his career across ad tech and media, with leadership roles in revenue, strategy, and commercial partnerships. His experience includes launching Index Exchange’s US headquarters and expanding its presence across North America, EMEA, and APAC offices; serving as SVP of Global Supply and Partnerships at Yieldmo; and leading addressability strategy as VP, Head of North American Publishers at LiveRamp. 

About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. He explains why the current moment is different, what’s actually changing and what still matters more than ever.

If you’ve been hearing about AI strategy and wondering where to start, this conversation will shift your perspective. Rishad makes the case that focusing on AI alone is a trap and instead challenges leaders to rethink their entire organization, their role and how they create value. He also shares a powerful framework for moving from control to inspiration and why imagination is becoming one of the most important leadership skills.

You’ll walk away with practical ways to think about talent, structure your team and stay competitive in a world that’s evolving faster than ever. Whether you’re leading a team or just trying to keep up, this episode will give you a clearer way forward.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Rishad Tobaccowala:
Rishad Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation, and TIME magazine dubbed him one of five “Marketing Innovators”. He is one of only 300 people elected to the Advertising Hall of Fame since 1948.

Rishad is the author of Restoring the Soul of Business: Staying Human in The Age of Data which helps people think, feel, and see differently about how to grow their companies, their teams, and themselves to remain relevant in transformational time, and Rethinking Work which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI. 

Rishad Tobaccowala remains a Senior Advisor to the Publicis Groupe where he has spent his entire career, most recently serving as the Chief Growth Officer and Chief Strategist of the 100,000+ person firm. Prior to those roles Rishad was the Chairman of Digitas and Razorfish.

About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

Technology doesn’t have to be scary or steal jobs. In this episode of Leader Generation, Katya Lobynko shares a fresh perspective on digital transformation—one that puts people at the center. From her “people-priorities-process" approach to getting user feedback in hours instead of months, Katya breaks down practical frameworks for leading change that actually work. 

 

If you’re tired of hearing about AI taking over and want to learn how technology can make work more meaningful, this episode is for you. Katya offers real strategies for building change from both the bottom up and top down, plus her lean startup approach to testing new technologies before making big investments. You’ll walk away with actionable tools for becoming the kind of change leader who creates transformation that people want to be a part of. 

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Katya Lobynko:
Katya Lobynko is a digital transformation leader with 15+ years across FMCG and pharma in EMEA and Asia. Her expertise spans commercial operations, data & analytics, conversational AI, and innovation with emerging technologies. She has held roles from global strategy and operating model evolution to local program leadership at P&G, Sanofi, and Danone, where she currently serves as IT & Data Director. Katya brings structure to complexity and delivers business results through a pragmatic, people-centered approach with a strong focus on stakeholder alignment, business value, and sustainable change. She serves on the global P&G Alumni Network Board. Connect with Katya on LinkedIn.

About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital thinking, moving beyond theory to give you actionable strategies you can implement right away.

Mariano shares real-world examples of how the shift from analog to digital thinking transforms problem-solving, particularly around the "last mile challenge" that affects so many industries. You'll discover what teams of the future look like and get concrete use cases from recent headlines that make these concepts accessible and immediately applicable. 

Whether you're a business leader looking to stay ahead or someone curious about how AI-era marketing really works, this conversation offers valuable insights from someone operating at the highest levels of global business.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Listen to the previous episode with Mariano here.

About Mariano Bosaz:
Mariano Bosaz is the author of Digital Mindset and an experienced digital leader serving as the Global VP of Data and Digital Head of China at The Coca-Cola Company. With a career spanning over two decades, his background includes founding and selling a digital business during his student exchange the University of Richmond in 1999 and holding key leadership roles such as Group Digital Director for Eurasia and Africa—overseeing 92 countries—and Vice President of Digital in Asia. In addition to his corporate experience, Mariano has served as an assistant professor at London Business School since 2015. His current work focuses on the intersection of emerging technologies and strategy, underpinned by research into blockchain and cryptocurrencies since 2020 and his role on the advisory boards of several AI startups. Mariano can be reached on LinkedIn or at marianobosaz.com. 

About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].