In this episode, we’ll talk about brand stories and everything you need to build one.By the end of this episode, you’ll:Know the essentials of building a brand early onRealize how top businesses curate their brand through storytellingLearn about different story arcs to write your brand storyMusic Credit:Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-coolLicense: https://filmmusic.io/standard-license
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8:33
How To Build a Culture of Experimentation at Work
In this episode, we’ll talk about how you can unlock growth through experimentation.By the end of this episode, you’ll:Understand ways to become an experimentation driven organizationLearn about which data you can refer to minimize the risk of failureKnow about the trade-offs you would need to make to prioritize betterMusic credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-coolLicense: https://filmmusic.io/standard-license
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9:58
How To Market Your Business On Social Media
In this episode, we’ll discuss where you should be building your communities and how.By the end of this article, you’ll:Know which social platforms are right for you and whyLearn how to get noticed by your audienceUnderstand how your competitors are engaging their communitiesStart rationalizing your social media efforts.Music Credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-coolLicense: https://filmmusic.io/standard-license
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11:35
How To Ace Your Marketing Distribution Game
In this episode, we’ll cover everything you need to up your marketing distribution game. We’ll talk about how to connect with prospects and customers without any pressure.
By the end of this episode, you’ll be able to:
Know where your target audience hangs out
Learn about the things which influence your prospect’s decision making
Convert these insights into campaign ideas to connect with your audience
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool
License: https://filmmusic.io/standard-license
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12:58
How To Prioritize Your Marketing Initiatives With a Framework
This episode will discuss marketing mistakes that businesses make early on and fix them through a framework. By the end of this episode, you’ll able to:Identify what stops a sale from happeningCreate a prioritization framework to make your marketing more impactfulLearn about the mistakes that marketers make and how to fix themMusic Credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-coolLicense: https://filmmusic.io/standard-license
Acerca de Growth Signals — Lessons on Startup Marketing
What's a growth signal?
It's a sign to thrive and proliferate. For businesses, it's their reason to exist.
How's the growth signals podcast different?
It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow.
This podcast is to help you think about marketing the right way.
We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet.
All that, in weekly 10-minute episodes on growth marketing.
Colombia