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Growth Signals — Lessons on Startup Marketing

Podcast Growth Signals — Lessons on Startup Marketing
Utkarsh Rai
What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is...

Episodios disponibles

5 de 11
  • How To Write a Winning Brand Story
    In this episode, we’ll talk about brand stories and everything you need to build one. By the end of this episode, you’ll: Know the essentials of building a brand early on Realize how top businesses curate their brand through storytelling Learn about different story arcs to write your brand story Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license
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    8:33
  • How To Build a Culture of Experimentation at Work
    In this episode, we’ll talk about how you can unlock growth through experimentation. By the end of this episode, you’ll: Understand ways to become an experimentation driven organization Learn about which data you can refer to minimize the risk of failure Know about the trade-offs you would need to make to prioritize better Music credits: Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license
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    9:58
  • How To Market Your Business On Social Media
    In this episode, we’ll discuss where you should be building your communities and how. By the end of this article, you’ll: Know which social platforms are right for you and why Learn how to get noticed by your audience Understand how your competitors are engaging their communities Start rationalizing your social media efforts. Music Credits: Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license
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    11:35
  • How To Ace Your Marketing Distribution Game
    In this episode, we’ll cover everything you need to up your marketing distribution game. We’ll talk about how to connect with prospects and customers without any pressure. By the end of this episode, you’ll be able to: Know where your target audience hangs out Learn about the things which influence your prospect’s decision making Convert these insights into campaign ideas to connect with your audience Music Credits: Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license
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    12:58
  • How To Prioritize Your Marketing Initiatives With a Framework
    This episode will discuss marketing mistakes that businesses make early on and fix them through a framework. By the end of this episode, you’ll able to: Identify what stops a sale from happening Create a prioritization framework to make your marketing more impactful Learn about the mistakes that marketers make and how to fix them
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    10:05

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Acerca de Growth Signals — Lessons on Startup Marketing

What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.
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