Globally Speaking

This International Women's Day, three amazing women working with AI, language, and culture in RWS offices around the world reveal how human expertise is what makes AI truly work for authentic global connections.

On this occasion, Francesca Farrell (Strategic Account Director at RWS & in charge of the Women's ERG pillar at RWS) hosts Joana Alarcão (European Portuguese Language Manager based in Porto), Joy Ngaphu (Senior Associate Language Specialist for African languages), & Jen Jooste (Talent Manager based in Cape Town).

Together, they share powerful insights on:
• How AI can put less-spread languages on the global map
• Adapting communication styles based on context/age
• Why governments are racing to catch up with tech
• Why local-feeling apps often win in local markets

P.S. Joy's greeting rituals in Xhosa blew our minds! Don't miss this part!
Happy International Women's Day! 👩‍💻 👩‍💻 👩‍💻

Is studio-free dubbing really around the corner?

AI voices are improving fast. But can they truly replace actors – and should they?
In our latest Globally Speaking Podcast episode, Michael Wayne (Head of Media & Entertainment at RWS) and Justin Beaudin (Founder & CEO of Adapt) come together to separate what’s possible from what’s pure hype.

They unpack:

* Where synthetic voices really work
* Where they still fail
* And what it’ll take to realistically rival traditional dubbing

Hear why “one-click magic” isn’t real, and get some insights on how to create dubs that scale fast, stay true to your brand and actually sound right. If you’re weighing up AI vs human dubbing, or figuring out how to combine both in real workflows, this episode is for you.

P.S. Don’t miss Justin’s brilliant “layer cake” breakdown of the AI stack – plus the quick-fire round where both guests tackle the tough questions.

Did you know 92% of IP professionals plan to try AI, yet 79% cite accuracy as a top barrier?

Generative AI is reshaping the IP world, but are today’s tools truly delivering? In this new episode of the Globally Speaking podcast, we dive into the findings of RWS’s “Ahead of the Game” survey, unpacking how IP professionals are using AI today, where it falls short, and what needs to change.

RWS CEO of Protect, James Lacey, sits down with RWS Protect Head of Innovation, Anthony Brennand, to explore how the IP industry, which has been externally characterised as conservative, is rapidly adopting AI while remaining risk averse. They discuss IP team expectations, the essential role of human expertise, and some key data-backed insights:

* 92% of respondents intend to try AI solutions, with 55% already testing multiple tools
* IP teams anticipate 20–30% of workflows fully automated by AI, 40–60% enhanced, and 20–30% remaining human-led
* Top barriers: accuracy/reliability (79%) and security/data protection (62%)
* High satisfaction with IP translation tools; low marks for patent drafting solutions

Get your free copy of the “Ahead of the Game” IP survey report: https://www.rws.com/intellectual-property-solutions/resources/why-its-time-for-ip-to-think-bigger-with-ai/

Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report!

AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders worldwide.

Join RWS Senior Product Marketing Manager Nicole Loney as she explores fresh trends, real challenges, and game-changing opportunities. Whether you’re leading a localization team or shaping strategy, this episode is packed with actionable insights:

* How AI and automation are reinventing workflows
* Innovative ways to tackle budget pressures
* The changing roles of LSPs and corporate teams
* How to build trust in AI-powered localization

Don’t miss practical tips to adapt and thrive in a fast-evolving industry.

Grab your free copy of the TTI report: [https://www.rws.com/about/translation-technology-insights/ ](https://www.rws.com/about/translation-technology-insights/)

Dive back into the "Riding the AI shockwave report": [https://www.rws.com/about/riding-the-ai-shockwave/](https://www.rws.com/about/riding-the-ai-shockwave/ "https\://www.rws.com/about/riding-the-ai-shockwave/")

Ever find yourself wondering which AI model works best for different needs, whether it’s planning your next trip or boosting productivity at work? In this episode of the Globally Speaking Podcast, host Çetin Amirak sits down with Tomáš Burkert, Technical Lead, linguist, and AI expert with TrainAI by RWS, to unpack the art and science of choosing the right large language model (LLM).

Tomas shares real-life examples, from using Gemini to plan Amsterdam getaways to tapping Claude Sonnet for smarter coding and explains why the secret to AI success lies in continuous benchmarking and clever prompt engineering. Together, they discuss insights from our TrainAI [LLM Synthetic Data Generation Study](https://www.rws.com/artificial-intelligence/train-ai-data-services/llm-synthetic-data-gen-study/), revealing that no single model tops every task or language.

Their key advice? The smartest AI strategy starts with knowing your goals, testing with care, and trusting human expertise to ensure quality, context, and business alignment before automation takes over.