Keeping it real: Authentic brand storytelling when AI joins the team
Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide.
Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI’s speed and efficiency without losing the cultural nuance and human touch that make brand stories magical.
Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola’s ‘The Holiday Magic is Coming’, they dive into the risks and opportunities for brands navigating this new era.
How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand’s stories resonate in a world where creativity and technology go hand in hand.
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Creative Series: Stories with heart — the art of storytelling
In this special Creative Series edition of Globally Speaking, join us as we dive into the art of storytelling with James Murphy, founder and Creative Director of London’s Hocus Pocus animation studio. Explore how James and his team expertly blend visual storytelling with linguistic finesse to craft authentic, culturally sensitive narratives that resonate with global audiences.
James shares Hocus Pocus’ commitment to authenticity in projects like the BAFTA-nominated series Ready Eddie GO!, produced for Sky Kids, which features the real voices of autistic and neurodiverse children from around the world. He also offers insights on how to approach translation and adaptation thoughtfully when working with such meaningful content.
In this exclusive conversation with our Creative Director, Stuart Davison, James also dives into the evolving role of emerging technologies like AI in storytelling - including his perspective on AI-generated voices and their potential impact on the creative process.
Tune in to discover how creativity, cultural empathy, and powerful narratives come together to truly connect with audiences.
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Women leading the way - Breaking barriers in AI and Tech
Happy International Women's Day! In this special Globally Speaking episode, our host Amanda Newton, President of Global Content Services at RWS, sits down with three remarkable leaders in AI and technology:
• Pia F. Bresnan, Senior Globalization Manager at Uber
• Giselle Tran, Senior Manager, Language Experience & Technology at Sage
• Jennifer Vela-Valido, Localization Quality Program & Innovation Manager at Spotify and Chapters Program Director at Women in Localization
Together on this special episode, they explore their unique career journeys, the challenges they've overcome, and the triumphs they've celebrated in an industry long dominated by men. Hear their perspectives on how women and gender-diverse individuals can shape the future of AI, advocating for equitable representation, and ensuring technology serves diverse global communities. Gain insights into navigating gender biases, fostering inclusivity, and the importance of curiosity and mentorship.
Join us for an inspiring conversation on resilience, leadership, and the power of representation. Be part of the movement to foster a more inclusive and innovative tech industry this International Women’s Day!
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Creative Series: The double-edged sword — the role of AI in human creativity
How does one of the world’s most renowned design platforms make design accessible to users in over 190 international markets and in 106 languages?
Our host, Stuart Davison, Creative Director at RWS, is joined by Michael Levot, Head of Localization and Internationalization at Canva, as they answer this question and explore the pivotal topics of creativity, accessibility, trust, and representation in an AI-driven world.
Discover Michael’s views on the future of localization, their take on the impact of AI on human creativity, and their insights on navigating the interplay of bold creativity, authenticity, and trust.
Finally, get an exclusive behind-the-scenes look at how Canva tackles the challenge of creating standout global content at lightning speed—while honoring cultural nuances and ensuring a lasting impact on users worldwide.
We're also proud to announce... We are the Official Creative Localization Partner for Canva Create 2025, where we’ll join industry giants like Amazon Web Services (AWS), LinkedIn, Intuit Mailchimp, Dropbox to explore how creativity and technology intersect to shape the future of creation: https://www.canva.com/canva-create/
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How is AI reshaping the eLearning landscape?
In this episode of the Globally Speaking Podcast, Cassandra Prieto, Sr. Director, Client Services at RWS, and Dominique Biliato, VP of Learning Operations at SAI360, discuss how SAI360 is leveraging AI to revolutionize the eLearning space and enhance customer benefits.
Dominique shares how SAI360 empowers organizations worldwide with integrated ethics, governance, risk, and compliance software, supported by an extensive eLearning library in over 70 languages. She dives deep into the transformative role of AI in compliance and ethics training, addressing both the challenges and the rewards of incorporating AI into their operations, and also reveals how adopting Evolve by RWS has helped them stay at the forefront of the AI revolution.
Discover all the innovative trends reshaping eLearning, from the rise of microlearning to the use of AI for translation and content creation, all while maintaining stringent quality and compliance standards. Dominique also offers insights for the next generation of localization professionals, emphasizing how technology can help create scalable, future-ready processes.
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