Globally Speaking

When AI POCs shine in isolation… but struggle at enterprise scale.

Host Marine Esquenet welcomes Matt Hardy to explore why AI prototypes dazzle in demos yet struggle in production, and how cultural intelligence can bridge that gap.

Matt unpacks real challenges:

* Why AI POCs look flawless alone but break under production pressures
* What separates "working demos" from trusted, adopted enterprise systems
* How context, culture, and edge cases redefine "good" across markets

Don't miss Matt's practical playbook for scaling AI across markets, functions, and those tricky edge cases. A must for any enterprise leader!

In this first episode of The Cultural Intelligence Series, host Marine Esquenet sits down with Marina Pantcheva to explore what happens when global growth moves faster than our ability to manage meaning, context and trust.

Marina helps us unpack:
- Why culture remains one of the hardest variables for global leaders to master but also the easiest to underestimate
- The real-world risks of one-size-fits-all communication across markets
- What leaders must rethink to ensure their global strategies truly resonate across cultures

💡 Don’t miss Marina’s recipe for cultural confidence, blending curiosity, empathy and local insight into every decision. A powerful start to our series on Cultural Intelligence.

This International Women's Day, three amazing women working with AI, language, and culture in RWS offices around the world reveal how human expertise is what makes AI truly work for authentic global connections.

On this occasion, Francesca Farrell (Strategic Account Director at RWS & in charge of the Women's ERG pillar at RWS) hosts Joana Alarcão (European Portuguese Language Manager based in Porto), Joy Ngaphu (Senior Associate Language Specialist for African languages), & Jen Jooste (Talent Manager based in Cape Town).

Together, they share powerful insights on:
• How AI can put less-spread languages on the global map
• Adapting communication styles based on context/age
• Why governments are racing to catch up with tech
• Why local-feeling apps often win in local markets

P.S. Joy's greeting rituals in Xhosa blew our minds! Don't miss this part!
Happy International Women's Day! 👩‍💻 👩‍💻 👩‍💻

Is studio-free dubbing really around the corner?

AI voices are improving fast. But can they truly replace actors – and should they?
In our latest Globally Speaking Podcast episode, Michael Wayne (Head of Media & Entertainment at RWS) and Justin Beaudin (Founder & CEO of Adapt) come together to separate what’s possible from what’s pure hype.

They unpack:

* Where synthetic voices really work
* Where they still fail
* And what it’ll take to realistically rival traditional dubbing

Hear why “one-click magic” isn’t real, and get some insights on how to create dubs that scale fast, stay true to your brand and actually sound right. If you’re weighing up AI vs human dubbing, or figuring out how to combine both in real workflows, this episode is for you.

P.S. Don’t miss Justin’s brilliant “layer cake” breakdown of the AI stack – plus the quick-fire round where both guests tackle the tough questions.

Did you know 92% of IP professionals plan to try AI, yet 79% cite accuracy as a top barrier?

Generative AI is reshaping the IP world, but are today’s tools truly delivering? In this new episode of the Globally Speaking podcast, we dive into the findings of RWS’s “Ahead of the Game” survey, unpacking how IP professionals are using AI today, where it falls short, and what needs to change.

RWS CEO of Protect, James Lacey, sits down with RWS Protect Head of Innovation, Anthony Brennand, to explore how the IP industry, which has been externally characterised as conservative, is rapidly adopting AI while remaining risk averse. They discuss IP team expectations, the essential role of human expertise, and some key data-backed insights:

* 92% of respondents intend to try AI solutions, with 55% already testing multiple tools
* IP teams anticipate 20–30% of workflows fully automated by AI, 40–60% enhanced, and 20–30% remaining human-led
* Top barriers: accuracy/reliability (79%) and security/data protection (62%)
* High satisfaction with IP translation tools; low marks for patent drafting solutions

Get your free copy of the “Ahead of the Game” IP survey report: https://www.rws.com/intellectual-property-solutions/resources/why-its-time-for-ip-to-think-bigger-with-ai/