Discover how AI is rewriting localization with the Translation Technology Insights 2025 report
Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report!
AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders worldwide.
Join RWS Senior Product Marketing Manager Nicole Loney as she explores fresh trends, real challenges, and game-changing opportunities. Whether you’re leading a localization team or shaping strategy, this episode is packed with actionable insights:
* How AI and automation are reinventing workflows
* Innovative ways to tackle budget pressures
* The changing roles of LSPs and corporate teams
* How to build trust in AI-powered localization
Don’t miss practical tips to adapt and thrive in a fast-evolving industry.
Grab your free copy of the TTI report: [https://www.rws.com/about/translation-technology-insights/ ](https://www.rws.com/about/translation-technology-insights/)
Dive back into the "Riding the AI shockwave report": [https://www.rws.com/about/riding-the-ai-shockwave/](https://www.rws.com/about/riding-the-ai-shockwave/ "https\://www.rws.com/about/riding-the-ai-shockwave/")
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Your guide to selecting the right LLM
Ever find yourself wondering which AI model works best for different needs, whether it’s planning your next trip or boosting productivity at work? In this episode of the Globally Speaking Podcast, host Çetin Amirak sits down with Tomáš Burkert, Technical Lead, linguist, and AI expert with TrainAI by RWS, to unpack the art and science of choosing the right large language model (LLM).
Tomas shares real-life examples, from using Gemini to plan Amsterdam getaways to tapping Claude Sonnet for smarter coding and explains why the secret to AI success lies in continuous benchmarking and clever prompt engineering. Together, they discuss insights from our TrainAI [LLM Synthetic Data Generation Study](https://www.rws.com/artificial-intelligence/train-ai-data-services/llm-synthetic-data-gen-study/), revealing that no single model tops every task or language.
Their key advice? The smartest AI strategy starts with knowing your goals, testing with care, and trusting human expertise to ensure quality, context, and business alignment before automation takes over.
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Real stories: how local nuances bring global brands to life
Have you ever considered how differently beauty standards and body ideals are perceived from one country to another? Or how, during the pandemic, brands had to navigate not only cultural nuances but also rapidly changing local regulations? These are just some of our favorite real-world challenges explored in the latest episode of the Globally Speaking Podcast.
Our host, Stuart Davison, Creative Director at RWS, sits down with creative colleagues at RWS, Sukhi Jhitta, James Marshall, and Silvia Sánchez Fernandez, to uncover how global brands can craft campaigns that truly connect across cultures. You'll hear how they see AI stepping in as a creative partner, helping to speed things up while keeping human authenticity at the heart of emotionally rich campaigns. Our team will even share some behind-the-scenes stories from their time at Cannes Lions 2025.
Their key advice? Harness the power of storytelling and involve local experts early. Doing so is essential not only for building authenticity but also for successfully navigating today's complex global challenges.
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Beyond words: the rise of voice in a hands-free world
We’re excited to unveil our brand-new Globally Speaking identity! Experience it firsthand in our latest episode!
This time, our host Matt Hardy sits down with Gil Hetz, VP of AI at aiOla, to explore the rise of voice as the future of human–machine interaction. Why is speech becoming the go-to interface? Because it’s faster, more natural, and simply more practical, especially when your hands are full, whether you’re on a factory floor or in a busy retail space.
Gil reveals how aiOla’s technology is breaking barriers on multiple fronts. It seamlessly handles accents, background noise, and real-time processing, making voice interactions smooth and reliable, in any environment. This innovation is already powering real-world scenarios and boosting productivity and safety where it matters most.
Whether you’re in tech, operations, or just curious about what's next, this episode is your front-row seat to the voice revolution. Learn more about shaping the future with on-device processing and multilingual models - and building machines that don’t just understand speech but act on it.
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Keeping it real: Authentic brand storytelling when AI joins the team
Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide.
Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI’s speed and efficiency without losing the cultural nuance and human touch that make brand stories magical.
Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola’s ‘The Holiday Magic is Coming’, they dive into the risks and opportunities for brands navigating this new era.
How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand’s stories resonate in a world where creativity and technology go hand in hand.
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