3 Reasons People Aren't Buying From You: And How To Fix It
As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales. This episode can help you analyze your own marketing and see if you are making these mistakes. I hope you enjoy the episode. Megan’s Instagram - https://www.instagram.com/meganwinter/
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19:50
How Much is a New Customer Worth to You
In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! I hope you enjoy the episode. Links mentioned in the show: Megan’s Instagram - https://www.instagram.com/meganwinter/
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17:22
Slash Costs & Boost Performance with Stronger Creative
I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today’s episode I am going to breakdown the casestudy and share with you how you can sell more on your online store using meta ads - with great creative. Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Lume on Instagram: @lumemarketing Megan on Instagram: @meganwinter Inside Small Business article: here
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19:09
Ethical Brands: How to Compete with Planet-Destroying Giants on Meta
Temu spent $2bn on Meta in 2023. That’s really fricking depressing. But there’s an opportunity here. While you can’t compete with them on price or advertising budget you can compete with them - and smash them out of the water - on other things. Things that consumers are telling you they want. And I have the research and stats to back it up. In today’s episode learn what your consumers are telling you they want, and how can you position yourself as the solution to their problem. Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter Research references can be found here.
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19:22
6 steps to stop wasting money on Facebook Ads
Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly. I’ve audited countless ad accounts and I’ve seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn’t actually care. They will take your money regardless of the result you are getting. So in today’s episode I go through 6 steps to stop wasting money on meta ads. Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter Lume Marketing on instagram: @lumemarketing
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let’s dive in!
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