Lessons from Copper Cow Coffee’s $10 Million Success
Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain.For more on Copper Cow Coffee and show notes click here.
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36:09
How a Simple Message and Smart Ops Built a $150 Million Brand
How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.For more on Life Is Good and show notes click here.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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33:01
Liquid Death’s $1 Billion Anti-marketing Strategy
Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.For more on Liquid Death and show notes click here.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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44:31
Why TomboyX.com Tripled Revenue When They Focused On Just One Product Line
On this episode you’ll learn from an entrepreneur that tripled revenue when focusing on just one product line.
In this episode you'll learn:
How to determine the right mix between manufacturing versus private labeling.
2. How to determine if a manufacturer can scale with you as you grow.
3. Lessons learned from barely meeting a Kickstarter fundraising goal.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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47:45
TheMemeBible.com Used Tumblr to Generate $200,000 in Sales in 3 Weeks
On today’s episode you’ll learn from an entrepreneur that launched a product on Tumblr that resulted in $200,000 of sales in just 3 weeks.
In this episode you'll learn:
The difference between working with influencers on Tumblr versus Instagram.
2. Why you should keep your copy brief when running retargeting ads.
How to come up with content marketing ideas around your product.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Colombia