Live Purely with Elizabeth

It’s all about good, clean, fun this week as Elizabeth welcomes Amy Liu, Founder and CEO of Tower 28, a fast growing make up and skin care company that is also 100% clean, vegan and dermatologist/allergist tested. Amy first shares how her experience at huge brands in the beauty industry like L’Oreal and Smashbox shaped her as a founder today. She talks about how she got the confidence at 40 years old to launch Tower 28, with some help from great friends and a strong team along the way. Amy touches upon a few of the viral moments that made Tower 28’s products like their lip oils and SOS sprays popular, her “we’ve made it” moment of getting in Sephora, her own struggle with eczema and how Tower 28 products have helped her heal, and what makes Tower 28’s mission and ingredients stand out in world of beauty. Published January 2024. 

Discount Code: Enter Code” LivePurely15” for 15% off Tower 28  

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Amy: Tower 28 | IG

Mentioned: 

National Eczema Association

Stanley Cup 

The Psychology of Money 

The Morgan Housel podcast

This week, Elizabeth sits down with Chelsea Parke Kramer, founder of Parke, the effortlessly cool denim and elevated basics brand you’ve likely seen all over your feed. Chelsea shares how a chance discovery of vintage Levi’s at a Miami farmers market became the spark for Parke, and how reworked men’s jeans grew into a fast-moving, community-driven fashion brand. They dive into what it really looks like to build community both online and in real life, from TikTok storytelling to IRL pop-ups and meetups. Chelsea opens up about trusting your gut as a young founder, growing from a scrappy startup to a 20-person team, and the systems and support that made scaling possible. She also talks about how her background as a college athlete shapes her discipline today, and why movement is a non-negotiable for staying grounded through the highs and lows of entrepreneurship. If you’re building something, or thinking about taking that first scary step, this conversation will leave you feeling inspired and a little braver.

 
Episodes Here 
Chelsea: Parke 
Mentioned: 
Mimi Yoga 
Emma Yoga 
Fuze House 
The Standard Spa 
BareFaced Toning Pads 
Crown Affair Dry Shampoo 
Roller Rabbit 
The Wellness Process 
Say Hi To Elizabeth and Purely Elizabeth: 
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In this week’s episode, Elizabeth is joined by award-winning journalist Meghan Rabbitt, author of The New Rules of Women’s Health: Your Guide to Thriving at Every Age. Known for translating complex science into everyday language, Meghan brings a no-nonsense lens to the gaps in women’s health research, and what we can finally start doing about it.
From brain fog and hormonal shifts to the labs you’re not getting (but should be), Meghan walks us through the decades of missed data, the rise of women-centered care, and why fiber is the unsung hero of 2026. She also shares the surprising story of how Maria Shriver personally asked her to write the book, plus tips on building your own health manifesto, starting with asking better questions, tracking your symptoms, and choosing a provider who actually listens.
Episodes Here 
Meghan: New Rules at Women’s Health | IG
Mentioned: 
Healing with Whole Foods 
Maria Shriver 
Ladder App 
Say Hi To Elizabeth and Purely Elizabeth: 
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This week, Elizabeth is joined by Danielle Duboise, co-founder of Sakara and one of the most thoughtful voices shaping today’s wellness landscape. Danielle brings a human-centered, emotionally intelligent perspective to food, one rooted in nourishment, not restriction. Danielle shares her personal journey from pre-med studies to discovering food as medicine and building Sakara’s plant-based philosophy around joy, gut health, and cellular nourishment. She and Elizabeth chat about the difference between nutrition and nourishment, the overlooked role of emotional connection and joy in eating, and why focusing on individual nutrients misses the bigger picture. Danielle also reflects on building a mission-driven brand over more than a decade: scaling consciously, staying true to her values, and helping others unlearn shame-based food narratives. 
Episodes Here 
Danielle: IG | Sakara 
Mentioned: 
Women Who Run With Wolves 
The Body is the Doorway 
Say Hi To Elizabeth and Purely Elizabeth: 
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Happy New Year! To kick off 2026, Elizabeth welcomes registered dietitian and integrative nutrition expert Ashley Koff, RD, founder of The Better Nutrition Program and author of the forthcoming Your Best Shot: The Personalized System for Optimal Weight Health - GLP-1 Shot or Not. With over 25 years in the field, Ashley offers a grounded, science-backed perspective on the “weight health era,” especially the growing conversation around GLP-1 medications and metabolic hormones.
In this episode, Ashley demystifies the hype around weight loss drugs and reveals why the real focus should be on your body’s own “switch”, the weight health hormones that regulate hunger, satisfaction, and metabolism. She breaks down the importance of looking beyond the number on the scale, explaining why bone, muscle, and visceral fat composition matter so much more. 
Episodes Here 
Ashley: Your Best Shot: The Personalized System for Optimal Weight Health―GLP-1 Shot or Not  | The Better Nutrition Program 
Mentioned: 
Pure Encapsulation Magnesium Gummies 
BIOptimizers Magnesium Breakthrough
Ortho Molecular Reacted Magnesium 
Say Hi To Elizabeth and Purely Elizabeth: 
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