Creating a New Healthcare

Do you have an Apple watch? Fitbit? Oura ring? Woop? Wearables have taken over in the past decade with claims that by constantly monitoring our heart rate, sleep, respiration, and activity, they can provide health data that can change your life. But is that really possible? Or even plausible?

Marco Benitez, former professional athlete, and the Founder and CEO of ROOK joins us on the Living Well series today to talk all things wearables. He sees tremendous potential with how the data these tools compile can be utilized across all aspects of our lives, including in our cars (!), to change our behavior. But he acknowledges there’s a catch. Many of these companies use the data collected not for YOUR benefit, but for theirs, and real change, well, there’s no magic bullet. It’s hard, takes time, and is all on you.

Raised in Mexico with an insatiable curiosity and entrepreneurial spirit, Marco Benitez built his career at the intersection of health, technology, and sports science. Starting as a Tae Kwon Do champion, Marco’s discipline and resilience guided him into biomedical engineering, then into high-stakes roles in pharmaceutical giants like Roche and Novartis. Here, he witnessed the transformative power of data in healthcare—and saw a profound opportunity to make health metrics more accessible and actionable. Determined to improve health management and bridge the gap between raw data and real impact, Marco co-founded ROOK.

Last week, we talked about the six key drivers of personal health with Dr. Tom Frieden. But how does that factor into our conversation about the value (or not) of wearables and supplements?

This week, Dr. Zeev Neuwirth and Producer, Jess Greenwood, are back to unpack that for you. We discuss the role wearables do and potentially could play in helping each one of us achieve and maintain better health. We talk about how important it is to understand that the six drivers of personal health may be simple, but they’re not necessarily easy and why that means individuals are not to blame. 

Most importantly, we offer an invitation. To those who are creating, supporting, or changing their own environments to support better health for themselves or their community. We want to hear from you! Please get in touch so we can share your story on the podcast.

“Healthcare, in my opinion, is the ultimate team sport.”

I love this quote from today’s guest. And it reminds me that patient experience is not just about the patient; it starts with every member of that patient’s care team. If they do not feel respected, trusted, and valued, it will absolutely impact the experience of their patients. Brian Carlson, VP of Patient Experience of Vanderbilt Health, knows that trickle down effect all too well. And, as a result, he’s been building the patient experience at that organization from the inside out. 

The outcome?

Year-over-year improvement in patient experience scores.

Over 80% participation in voluntary patient experience training. 

Three times over having the organization vote “YES!” to continue this type of training. 

Experience matters, and Brian has the data to prove it. 

Brian Carlson leads enterprise strategy for patient experience, workforce culture, and digital engagement across the 40,000-person Vanderbilt Health system. Brian’s work focuses on the intersection of culture, operations, and technology, including AI-enabled approaches to experience management and patient engagement at scale. He has led major initiatives in patient access, digital health adoption, and workforce culture transformation.

Can design be a determinant of health?

We often think about the quality of the clinical care patients receive in our hospitals, the outcome metrics that determine funding and quality and safety rankings, the readmission rates that tell us how well we’re helping people get healthy and stay that way. But one thing we overlook is the quality, accessibility, and care in the buildings those same patients visit, the parking lots, the cafeterias, the sights, the sounds, the space as a whole. 

Our guest today is an architect who looks at existing and possible solutions through a unique lens: Who was this designed for? Abbie Clary is CannonDesign’s Executive Director of Health for All where she leads strategy at the intersection of design, health equity and systems change. She has spent nearly 30 years impacting the healthcare system most directly across over $5 Billion in healthcare projects, including work with Memorial Sloan Kettering, University of Chicago Medicine, MD Anderson, Fred Hutch, Kaiser Permanente Shirely Ryan AbilityLab and more.

Her perspective that “design is bigger than buildings” is changing healthcare by creating opportunities for health in and around the spaces we as people inhabit in our daily lives. By building in those opportunities on the front end, Abbie believes there will be greater access, better outcomes, and an overall shift in health and wellness for all.

Let’s talk PBM’s. 

What even is a P-B-M? Pharmacy benefit managers have been around since the 1960’s, although back then, they were basically claims processors. Things changed in the 80’s and 90’s following the first iteration of ERISA when employers saw PBMs as potential cost containment strategies. The industry continued to explode until 2007 when CVS acquired Caremark, and now the market is really consolidated into just three major players.

Why does this matter? Well, PBMs control just about everything drug-related in the US these days, and that includes the cost. Given that we have not seen the promised drop in drug prices, Americans and employers are still bearing the burden of this bloated and broken system. 

To unpack how this works and what folks are doing about it, we invited back Shawn Gremminger, the President and CEO of the National Alliance of Healthcare Purchaser Coalitions. His organization works with regional coalitions of employers to help them advance health policy, leverage their collective power, and drive market change.