The Calum Johnson Show

Seth Godin invented Modern Marketing. He's written over 20 bestselling books, including Purple Cow, which grew from 5,000 copies to a million through word of mouth. In this episode, he explains how to build a brand, not just a business, in the age of AI.

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Timestamps:
00:00 Intro
02:03 Why your ideas aren't selling
11:13 How to get your DREAM customers to trust you
20:02 How To Win In The New Era of AI (Will AI work for you?)
26:57 How to find a MAGIC business idea
38:39 You can get high-paying clients (do this now!)
46:07 How to never stress about getting more customers
49:19 How to become the TOP brand in your category
01:00:26 You don't need to go viral!
01:07:06 How to get customers to buy again and again
01:19:19 The key to getting referrals
01:22:27 How to build a timeless brand in the age of AI

Rachel Woods is Ex Facebook AI & is the Founder of AI Momentum Protocols. She runs her business with AI Agents. Her AI even did over eight hours of work in her business while she took a sick day. In this episode, she shows you how to use AI Agents in your business, content, & life.

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Timestamps:
00:00 Intro
02:02 Watch this if you feel behind with AI
15:05 How my AI did 8 hours of work while I was sick
18:22 How to actually get AI agents to do good work
29:04 You can build AI employees with Claude
35:17 [LIVE CLAUDE DEMO STARTS]
48:42 How to use AI Agents in your content
58:45 What should I automate first?
01:03:36 These 4 things prevent AI slop
01:10:54 Claude skills is a goldmine!
01:19:55 How to build a team of AI employees
01:28:20 Do this first to get started with AI agents

Kane Kallaway recently built a new Instagram account to 50,000 followers and drove over $100,000 in revenue in just 82 days. He did it without a single video reaching a million views. In this episode, he breaks down his 3-2-1 method for building an audience that buys using Claude.

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Timestamps:
00:00 Intro
09:51 Why your audience isn't buying
20:03 The TRUTH about what AI is good at
26:18 Do this before you build an audience
30:18 How I made $100,000 in 82 days
35:20 How to write a bio that attracts buyers
40:07 Why going viral can kill your revenue
44:31 How to build an audience that buys (3-2-1 method)
53:26 [LIVE SCREEN SHARE STARTS]
58:32 Claude skill that helps you find your ideal audience
01:09:43 How to know if your content is attracting buyers
01:13:31 How to find the best content ideas
01:23:08 Use this MCP to turn Claude into your content strategist
01:35:02 Get them addicted in 4 seconds (use this skill!)
01:40:27 Do this exercise this weekend

Briar Cochran runs a $2–3 million-a-year content agency with just three employees. His AI-powered systems help clients generate roughly a quarter-billion views per month and have cut content ideation from 15 hours to 15 minutes. In this episode, Briar shows you how to use AI agents to find proven ideas, create better content, save hours of work, and grow a personal brand.

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Timestamps:
00:00 Intro
02:12 Why hooks aren't the secret to going viral
05:42 How 3 people run a $2–3M agency with OpenClaw
15:44 How OpenClaw saved me 15 hours of work
21:33 How 10,000 followers can make you rich
28:02 How to stand out in any niche
34:23 The secret to growing your brand
40:47 How I use AI agents to make content for clients
46:28 The 3 ingredients of a viral content idea
58:19 How to prevent AI Slop
01:19:07 How often should you post to grow fast?
01:24:23 [LIVE OpenClaw CONTENT AGENT DEMO STARTS]
01:36:08 Do this first to start growing your brand

Jack Roberts has spent thousands of hours using Claude Code and hundreds mastering Hermes Agent. In this episode, he shows non-technical people how to build $10,000 websites, get their first paying client, and set up an AI agent that saves more than 20 hours a week.

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Timestamps:
00:00 Intro
01:34 The difference between Hermes Agent and Claude Code
05:14 What can Hermes Agent actually do?
20:37 Why Claude Code is a cheat code for non-technical people
25:27 How to make $10,000 websites with Claude Code
34:43 [LIVE CLAUDE WEBSITE DEMO STARTS]
56:36 How to set up Hermes Agent
01:02:36 How to use Hermes Agent from your phone
01:08:47 How to save 20+ hours a week with Hermes Agent
01:15:18 How to build your own AI operating system
01:19:54 Do this first if you're non-technical