2 Cents Podcast

As we move into 2025, it’s becoming clear that many people who don’t understand the real concepts of marketing end up spending heavily on advertising but fall behind because they see no results. In today’s episode, we discuss real marketing with Asif Iqbal (Marketing Leader | Unilever, Meghna Group, Shwapno).In this episode, we talk about:•⁠ How LUX successfully rebranded itself•⁠ Consumer understanding and insight generation•⁠ How CloseUp became a mega brand•⁠ “Thinking about the customer while standing, sitting, sleeping, and even dreaming”•⁠ And much more about marketing!This episode is a must-watch for business owners, anyone who wants to learn marketing professionally, or those looking to build their own brand.

At just 19 years old, Govaly’s founder Himel Faraz has built Bangladesh’s very own Myntra.At an age when most of us were busy playing games, he managed to build a business of this scale.In today’s episode, you’ll learn:• How he became successful in the crowded e-commerce space• How he took lessons from India and applied them in Bangladesh• How he bounced back after a loss of 2 million taka at the age of 18• The strategy behind everything from packaging to customer serviceOur guest, Himel, shares his incredible journey. Starting a business at just 13, going through multiple losses, and now generating 10–20 million taka in monthly sales.This episode dives into the harsh realities of real-world e-commerce, the lessons learned from mistakes, and the mindset that keeps a founder going.Guest:Himel FarazCo-Founder & CEO, GovalyYoung Entrepreneur

Guest: Sumon Reza; Founder, Technique Easy Education3+ Million Students, 40,000+ Videos. Everything Completely Free!Even in 2025, Bangladesh’s education system is still largely coaching-dependent. Alongside school, an average student takes 3 to 4 private tuitions, spending lakhs of taka every year. But with the right study system and proper resources, it’s possible to cut these costs by up to 90 percent and achieve even better results.In this episode of 2 Cents Podcast, we sat down with Suman Reza, Founder of Technique Easy Education and mentor to over 3 million students.Once, he scored just 18 marks in mathematics. Today, he provides free, high-quality education to more than 1 million students every month.Whether you’re a student or a parent, this episode could be a real game-changer for you.

Guest: Jahid Hussain , Founder & CEO, Export ShebaBangladesh exported products worth $48 billion this year — but with the right guidance, planning, and roadmap, the export industry could easily reach $100 billion.In this episode of the 2 Cents Podcast, we dive deep into the world of export business with Jahid Hussain, Founder & CEO of Export Sheba.Here’s what you’ll learn:🚢 How to start your export business from scratch📦 Which products have the highest global demand🤝 How to find the right international buyers💡 How to brand your products for export markets🌍 Which countries have the most potential for Bangladeshi productsIf you’ve ever dreamed of going global with your business — this episode is your roadmap.

Guest: Delowar JahanAre we really eating safe food? Every year, over 42,000 tons of toxic pesticides are used in Bangladeshi agriculture — silently damaging our bodies, hormones, and even future generations.In this episode, Delowar Jahan, a natural farmer and coordinator of Natural Agriculture, shares:🌾 How natural farming actually works💰 Whether it’s truly profitable🧬 How chemical-based farming is destroying our health🌍 How natural agriculture can restore our ecosystemThis isn’t just about farming — it’s about our survival.