Thoughts on the Market

Morgan Stanley

Economía y empresa Inversión

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5 de 1421

Trump‘s AI Action Plan
The Trump administration unveiled a 28-page AI Action Plan, outlining more than 90 policy actions, with an ambition for the U.S. to win the AI race. Our Global Head of Fixed Income Research and Public Policy Strategy Michael Zezas, and U.S. Public Policy Strategist Ariana Salvatore, explain why investors need to keep an eye on AI policy.Read more insights from Morgan Stanley.----- Transcript -----Michael Zezas: Welcome to Thoughts on the Market. I'm Michael Zezas, Global Head of Fixed Income Research and Public Policy Strategy.Ariana Salvatore: And I'm Ariana Salvatore, U.S. Public Policy Strategist.Michael Zezas: Today we're diving into the administration's newly released AI action plan. What's in It, what it means for markets, and where the challenges to implementation might lie.It's Thursday, July 24th at 10am in New York.Things are not all quiet on the policy front, but with the fiscal bill having passed Congress and trade tensions simmering ahead of the new August 1st deadline, clients are asking what the administration might focus on that investors might need to know more about.Well, this week it seems to be AI.The White House just unveiled its sweeping AI Action Plan, the first big policy-signaling document since the administration canceled the implementation of former President Biden's AI Diffusion Rule. So, Ariana, what do we need to focus on here?Ariana Salvatore: This document is basically the administration signaling how it intends to cement America's role in the global development of AI – through a mix of both domestic and global policy initiatives. There are over 90 policy actions outlined in the document across three main pillars: innovation, infrastructure, and global leadership.Michael Zezas: That's right. And even though there's still some important details to flesh out here in terms of what these initiatives might practically mean, it's worth delving into what the different areas are outlining and what it might mean for investors here.Ariana Salvatore: So first on the innovation front. The plan calls for removing regulatory barriers to AI development, encouraging open-source models, and investing in interpretability and robustness. There's also a push throughout the document to build world class data sets and accelerate AI adoption across the federal agencies.Michael Zezas: Infrastructure is another main pillar here, and keeping with the theme of loosening regulation, the plan includes fast tracking permits for data centers, expanding access to federal land, and improving grid interconnection for power generation. There's also a call to stabilize the existing grid and prioritize dispatchable energy sources like nuclear and geothermal.But that's where we may see some of these frictions emerge. As our colleague Stephen Byrd has talked about quite a bit, the grid remains a major constraint for power generation; and even with some of these executive orders, the President's ability to control scaling power capacity is somewhat limited.Many of these policy tools to increase energy production to facilitate more data centers will likely have to be addressed by Congress, especially if any of these policy changes are to be more durable.Ariana Salvatore: One area where the executive actually does have pretty broad discretion to control is trade policy, and this document focused a lot on the U.S.’ role in the world as we see increasing AI competition on a global scale.So, to that point, the third pillar is around global leadership. Specifically, the plan calls for the U.S. to export its full AI stack – hardware, models, standards – to allies, while simultaneously tightening export controls on rivals. China's clearly a focal point here, and that's one that is explicitly called out in the document.Michael Zezas: Right. And so, it all seems part of a proposal to form in International AI Alliance built on shared values and open trade; and the plan explicitly frames AI leadership as a strategic priority in the multipolar world.It calls for embedding U.S. AI standards and global governance bodies while using export controls and diplomatic tools to limit adversarial influence. But you know, importantly, something we'll have to track here is what exactly are these standards going to be and how that will shape how industry in the U.S. around AI has to behave. Those details are not yet forthcoming.So, there's a couple of threads here across all of this; deregulation, pushing for more energy generation, trade policy aspects. Ariana, what do you think it all means for investors? Are there key sectors here that face more constraints or face more tailwinds that investors need to know about?Ariana Salvatore: Yeah, so really two key takeaways from this document. First of all, AI policy is a priority for the administration, and we're seeing them pursue efforts to reduce regulatory barriers to data center construction. Although those could run into some legal and administrative hurdles. All else equal reduction in data center, build time and cost benefits owners of natural gas fired and nuclear power plants. So, you should see a tailwind to the power and utility sector.Secondly, this document and the messaging from the President makes AI a national security issue. That's why we see differentiated treatment for China versus the rest of the world, which is also reflected in the administration's approach to the broader trade relationship and dovetails well with our expectation for higher tariffs on China at the end of this year versus the global baseline.Michael Zezas: Right. So, if AI becomes a national and economic security issue, which is what this document is signaling, it's one of the reasons you should expect that these tariff increases globally – but with a skew towards China – are probably durable. And it's something that we think is reflected in the sector preferences or equity strategy team, for example, with some caution around the consumer sector.Ariana Salvatore: That's right. So, plan to watch as this unfolds.Michael Zezas: That's it for today's episode of Thoughts on the Market. If you enjoy the show, please leave us a review and share Thoughts on the Market with a friend or colleague today.
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Will the Entertainment Business Stay Human?
Our U.S. Media & Entertainment Analyst Benjamin Swinburne discusses how GenAI is transforming content creation, distribution and also raising some serious ethical questions. Read more insights from Morgan Stanley.----- Transcript -----Welcome to Thoughts on the Market. I’m Ben Swinburne, Morgan Stanley’s U.S. Media and Entertainment Analyst. Today – GenAI is poised to shake up the entertainment business. It’s Wednesday, July 23, at 10am in New York.It's never been easier to create art for anyone – with a little help from GenerativeAI. You can transform photos of yourself or loved ones in the style of a popular Japanese movie studio or any era of visual art to your liking. You can create a short movie by simply typing in a few prompts. Even I can speak to youin several different languages. I can ask about the weather:Hvordan er været i dag?Wie ist das wetter heute?आज मौसम कैसा है? In the media and entertainment industry, GenAI is expected to bring about a seismic shift in how content is made and consumed. A recent production used AI to de-age actors and recreate the likeness of a deceased performer—cutting what used to take hundreds of VFX artists a year to just a few months with a small team. There are many other examples of how GenAI is revolutionizing how stories are told, from scriptwriting and editing to visual effects and dubbing. In music, GenAI is helping music labels identify emerging talent and generate new compositions. GenAI can even create songs using the voices of long-gone artists – potentially extending revenue far beyond an artist’s lifetime. GenAI-driven tools have the potential to reduce TV and film production costs by 10–30 percent, with animation and post-production among the biggest savings opportunities. GenAI could also transform how content reaches audiences. Recommendation engines can become even more predictive, using behavioral data to serve up exactly what listeners want—sometimes before we know what we want. And there’s more studios can achieve in post production. GenAI can already dub content in multiple languages, even syncing mouth movements to match the new dialogue. This makes global distribution faster, cheaper, and more culturally relevant. With better engagement comes better monetization. Platforms will use GenAI to introduce new pricing tiers, targeted advertising, and personalized superfan content that taps into niche audiences willing to pay more. But all this innovation brings up profound ethical concerns. First, there’s the issue of consent and copyright. Can GenAI tools legally use an actor’s name, likeness or voice? Then there’s the question of authorship. If an AI writes a script or composes a song, who owns the rights? The creator or the GenAI model? Labor unions are understandably worried. In 2023, AI was a major sticking point in negotiations between Hollywood studios and writers’ and actors’ guilds. The fear? That AI could replace human jobs or devalue creative work. There are also legal battles. Multiple lawsuits are underway over whether AI models trained on copyrighted material without permission violate intellectual property laws. The outcomes of these cases could reshape the entire industry. But here’s a big question no one can ignore: Will audiences care if content is AI-generated? Some consumers are fascinated by AI-created music or visuals, while others crave the emotional depth and authenticity that comes from human storytelling. Made-by-humans could become a premium label in itself. Now, despite GenAI’s rapid rise, not every corner of entertainment is vulnerable. Live sports, concerts, and theater remain largely insulated from AI disruption. These experiences thrive on real-time emotion, unpredictability, and human connection—things AI can’t replicate. In an AI-saturated world, the value of live events and sports rights will rise, favoring owners of sports rights and live platforms. So where do we go from here? By and large, we’re entering an era where storytelling is no longer limited by budget or geography. GenAI is lowering the barriers to entry, expanding the creative class, and reshaping the economics of media. The winners in this new landscape will likely be companies that can scale—platforms with massive user bases, deep data pools, and the engineering talent to integrate GenAI seamlessly. But there’s also room for agile newcomers who can innovate faster than the incumbents and disrupt the disrupters. No doubt, as the tools get better, the questions get harder. And that’s where the real story begins. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.
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Asia’s $46 Trillion Question
Our Chief Asia Economist Chetan Ahya discusses three key decisions that will determine Asia’s international investment position and affect currency trends. Read more insights from Morgan Stanley.----- Transcript -----Welcome to Thoughts on the Market. I’m Chetan Ahya, Morgan Stanley’s Chief Asia Economist.Today – an issue that’s gaining traction in boardrooms and trading floors: the three big decisions Asia investors are facing right now.It’s Tuesday, July 22nd, at 2 PM in Hong Kong.So, let’s start with the big picture.Over the past 13 years, Asia’s international investment position has doubled to $46 trillion. A sizable proportion of that is invested in U.S. assets.But the recent weakness in the U.S. dollar gives rise to three important questions for investors across Asia: Should they diversify away from U.S. assets? How much of Asia’s incremental savings should be allocated to the U.S.? Or should they hedge their U.S. exposure more aggressively?First on the diversification debate. Investors are voicing concern over the U.S. macro outlook, given the twin deficits. At the same time, our U.S. economics team continues to see growth slowing, as better than expected fiscal impulse in the near term will not fully offset the drag from tariffs and tighter immigration policies. This convergence in U.S. growth and interest rates with global peers—and continued debate about the U.S. dollar’s safe haven status has already led to U.S. dollar depreciation. And our macro strategists expect further depreciation of the U.S.D by another 8-9 percent by [the] second quarter of next year. So what is the data indicating? Are investors already diversifying? Let’s look at Asia’s security portfolio as that data is more transparently available. Out of the total international investment of $46 trillion dollars, Asia’s securities portfolio alone is worth $21 trillion. And of that, $8.6 trillion is in U.S. assets as of [the] first quarter of 2025. Now here’s an interesting point: China’s holding had already peaked in 2013, but Asia ex-China’s holdings of U.S. assets has been increasing. Asia ex-China’s U.S. holdings hit a record $7.2 trillion in the first quarter, largely driven by equities. In other words, in aggregate, Asia investors are not diversifying at the moment. But they are allocating less from their incremental savings. Asia’s current account surplus remains high—at $1.1 trillion in the first quarter. And even if it narrows a bit from here, the structural surplus means Asia’s total international investment position will keep growing. However, incremental allocations to the U.S. are beginning to decline. The share of U.S. assets in Asia’s securities portfolio peaked at 41.5 percent in the fourth quarter of 2024 and started to dip in the first quarter of this year. In fact, our global cross asset strategist Serena Tang notes that Asian investors have reduced net buying of U.S. equities in the second quarter. Finally, let’s talk about hedging. Asian investors have started to increase hedging of their U.S. investment position and we see increased hedging demand as one reason why Asian currencies have strengthened recently. Take Taiwan life insurance—often seen as [a] proxy for broader trends. While their hedge ratios were still falling in the first quarter, they started increasing again in the second. That lines up with the sharp appreciation of [the] Taiwanese dollar in the second quarter. Meanwhile, the currencies of other economies with large U.S. asset holdings have also appreciated since the dollar’s peak. These are clear signals to us that increasing hedging demand is influencing foreign exchange markets.All in all, Asia’s $46 trillion investment position gives it an enormous influence. Whether investors decide to diversify, allocate less or stay the course, and how much to hedge will affect currency trends going forward.Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.
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Can a ‘Shadow Chair’ Steer the Fed?
As Fed Chair Jerome Powell’s term ends next year, our Global Chief Economist Seth Carpenter discusses the potential policy impact of a so-called “shadow Fed chair”.Read more insights from Morgan Stanley.----- Transcript -----Welcome to Thoughts on the Market. I’m Seth Carpenter, Morgan Stanley’s Global Chief Economist. And today – well, there’s a topic that’s stirring up a lot of speculation on Wall Street and in Washington. It’s this idea of a Shadow Fed Chair. It’s Monday, July 21, at 2 PM in New York. Let’s start with the basics. Fed Chair Jerome Powell’s term expires in May of next year. And look at any newspaper that covers the economy or markets, and you will see that President Trump has been critical of monetary policy under Chair Powell. Those facts have led to a flurry of questions: Who might succeed Chair Powell? When will we know? And—maybe most importantly—how should investors think about these implications? President Trump has been clear in his messaging: he wants the Fed to cut rates more aggressively. But even though it seems clear that there will be a new Chair in June of next year, market pricing suggests a policy rate just above 3 percent by the end of next year. That level is lower than the current Fed rate of 4.25 [percent] to 4.50 [percent], but not aggressively so. In fact, Morgan Stanley’s base case is that the policy rate is going to be even a bit lower than market pricing suggests. So why this disconnect? First, although there are several names that have been floated by media sources, and the Secretary of the Treasury has said that a process to select the next Chair has begun, we really just don’t know who Powell’s successor would be. News reports suggest we will get a name by late summer though. Another key point, from my perspective, is even when Powell’s term as Chair ends, the Fed’s reaction function—which is to say how the Fed reacts to incoming economic data—well, it’s probably not going to change overnight. The Federal Open Market Committee, or the FOMC, makes policy and that policy making is a group effort. And that group dynamic tends to restrain sudden shifts in policy. So, even after Powell steps down, this internal dynamic could keep policy on a fairly steady course for a while. But some changes are surely coming. First, there’s a vacancy on the Fed Board in January. And that seat could easily go to Powell’s successor—before the Chair position officially changes. In other words, we might see what people are calling a Shadow Chair, sitting on the FOMC, influencing policy from the inside.Would that matter to markets?Possibly. Especially if the successor is particularly vocal and signals a markedly different stance in policy. But again, the same committee dynamics that should keep policy steady so far might limit any other immediate shifts. Even with an insider talking. As importantly, history suggests that political appointees often shed their past affiliations once they take office, focusing instead on the Fed’s dual mandate: maximum sustainable employment and stable prices.But there are always quirky twists to most stories: Powell’s seat on the Board doesn’t actually expire when his term as Chair ends. Technically, he could stay on as a regular Board member—just like Michael Barr did after stepping down as the Vice Chair for Supervision. Now Powell hasn’t commented on all this, so for now, it’s just a thought experiment. But here’s another thought experiment: the FOMC is technically a separate agency from the Board of Governors. Now, by tradition, the chair of the board is picked by the FOMC to be chair of the FOMC, but that's not required by law. In one version of the world, in theory, the committee could choose someone else. Would that happen? Well, I think that's unlikely. In my experience, the Fed is an institution that has valued orthodoxy and continuity. But it’s just a reminder that rules aren’t always quite as rigid as they seem. And regardless, the Chair of the Fed always matters. While the FOMC votes on policy, the Chair sets the tone, frames the debate, and often guides where consensus ends up. And over time, as new appointees join the Board, the new Chair’s influence will only grow. Even the selection of Reserve Bank Presidents is subject to a Board veto, and that would give the Chair indirect sway over the entire FOMC.Where does all of this leave us? For now, this Shadow Chair debate is more of a nuance than the primary narrative. We don’t expect the Fed’s reaction function to change between now and May. But beyond that, the range of outcomes starts to widen more and more and more. Until then, I would say the bigger risk to our Fed forecast isn’t politics. It's our forecast for the economy—and on that front we remain, as always, very humble. Well, thanks for listening. And if you enjoy the show, please leave us a review wherever you listen; and share Thoughts on the Market with a friend or colleague today.
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No Summer Slowdown for Markets – Yet
Markets may seem calm following recent policy headlines, but for Michael Zezas, our Global Head of Fixed Income Research and Public Policy Strategy, investors may need to wait on more data to assess whether the macroenvironment will remain stable.Read more insights from Morgan Stanley.----- Transcript -----Michael Zezas: Welcome to Thoughts on the Market. I'm Michael Zezas, Global Head of Fixed Income Research and Public Policy Strategy. Today: Why there's no summer slowdown yet for U.S. policy catalysts for the financial markets. It's Friday, July 18th at 8am in New York. The past week and a half has seen many major policy, events and headlines relevant to the outlook for financial markets. This includes more speculation by the U.S. administration over leadership at the Fed, more information about the deficit impact of the new fiscal bill, and – perhaps most tangibly – announcements of new tariffs that, if they take effect, will be a meaningful step up from already elevated levels. It would all suggest a weaker growth outlook and less overseas demand for U.S. assets. Yet major financial markets seem to have shrugged it all off. The S & P and the U.S. dollar are up about 1 percent over that time, and Treasury yields are modestly higher. So, what's going on? Two possibilities to consider, and it implies investors should pay more attention than they may be inclined to this summer. First, when it comes to the impact of tariffs on the economy, it's possible we're dealing with a delayed impact. The effective average U.S. tariff rate shot up from 3 to 4 percent earlier this year to 13 percent, and if recent announcements go through, that could exceed 20 percent. That's a major escalation in costs for U.S. companies and consumers and something our economists argue takes growth down to 1 percent and elevates the possibility of a recession. But our economists also point out that we may not be experiencing these cost increases quite yet. History suggests several months of lag between implementation and economic impact as companies leverage existing lower cost inventory before making tough decisions on pricing and managing their own costs. That means hard economic data likely does not yet tell us about the impact or lack thereof of tariffs, but that may change in the coming months. Second. It's also possible that the recent announcements of tariff increases don't tell us the whole story. As my colleagues in our equity strategy team point out, corporate America's cost base is most sensitive to the U.S.' largest trading partners – China, Mexico, Canada, and Europe. As we've discussed in prior episodes, we see tariff rate increases as likely on all these trading partners as tough negotiations continue. However, the details will matter greatly if rates are increased, but with a healthy dose of exceptions or quotas. Even if they diminish over time, then the real impact could be significantly blunted. In that case, markets would resume taking cues from other factors such as earnings revisions and forward-looking expectations around AI driven productivity. So bottom line, market movements suggest investors are assuming benign U.S. policy outcomes. But there's plenty of developments to track in the coming weeks and months to test if those assumptions will hold. Trade policy details and hard economic data are key among them. Thanks for listening. If you enjoy Thoughts on the Market, please leave us a review, and tell your friends about the podcast. We want everyone to listen.
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