MarTech Podcast ™ // Marketing + Technology = Business Growth

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how performance-grade AI voices are replacing synthetic alternatives across enterprise systems. She discusses coordinating voice branding with visual identity systems, implementing actor-powered voice models for conversational AI agents, and measuring voice experience impact on customer engagement metrics.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authentic brand experiences in voice-first environments. She discusses performance-grade AI voice selection strategies, cross-platform voice consistency frameworks, and practical approaches for integrating voice technology into existing marketing workflows without over-strategizing implementation.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving customers directly into production within 24 hours. O'Neill discusses building composable CDPs that automate marketing cycles and create compounding growth engines through intelligent data activation.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid deployment strategies that bypass traditional six-week proof-of-concept timelines. O'Neill also shares how composable CDPs create compounding growth engines that iterate based on real-time performance insights.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.