The Shit No One Tells You About Writing

The money talk continues. In Part Two of this no-BS publishing deep dive, Carly and CeCe tackle what really happens after you sign a deal—from how advances are actually paid (spoiler: it takes a while), to whether two-book deals are a smart move, how much authors should spend on marketing and PR, and if believing your book has million-dollar potential is confidence or delusion. They break down genre trends, celebrity “promotions,” agent income realities, and why publishing is equal parts strategy, risk, and skin in the game. Candid, sharp, and full of industry truth bombs—bookmark this one.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands

In this week’s double author interview episode, Carly sits down with Katie Bernet, author of the wildly buzzed-about YA thriller ‘Beth Is Dead’ — a Junior Library Guild Gold Standard Selection that has already earned three starred reviews (Kirkus, Publishers Weekly, and Shelf Awareness). Katie shares the story behind her explosive debut: a modern, twisty, murder-mystery reimagining of ‘Little Women’ where Beth doesn’t die of illness… She's found murdered on page one. If you love smart thrillers, literary retellings, or stories about how breakthrough books get made, this episode is for you. In part two of this week’s episode, Deepa Anappara shares her journey from aspiring writer to published author, discussing the challenges of overcoming self-doubt and the importance of persistence in the writing process. She emphasizes the significance of storytelling from marginalized perspectives and the intentionality behind choosing narrative points of view. Deepa also highlights the role of research and observation in crafting authentic characters and settings, as well as the delicate balance of language and style in her writing.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands

In our final bonus episode of 2025, we uncover what really happens inside a literary agency. This week, we’re giving you a fly-on-the-wall look at a real agent meeting.CeCe is joined by fellow agents from Wendy Sherman Associates to talk trends, romantasy, cover reveals, editor movement, author marketing pressure, and what agents actually do after a book sells. Honest, funny, and packed with insider insight—this is publishing, unfiltered.Don’t miss our final comps for 2025 with Emilie Sommers!Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Wendy Sherman Associates, Inc. is the home of award-winning writers and bestselling books. Wendy Sherman (president and founder) loves voice and story-driven fiction that hits that sweet spot between literary and mainstream, as well as non-fiction with a unique twist by authors with a strong, well-developed media platform. Cherise Fisher (vice president) is passionate about working with novelists who have several compulsively readable yarns in their head and are committed to perfecting their craft as storytellers. Laura Mazer specializes in adult nonfiction with a focus on women’s issues, intelligent pop culture, counterintuitive self-help, as well as upmarket fiction. Callie Deitrick is looking for stories with fresh hooks and strong, character-driven plot, with a soft spot for light speculative fiction. And of course you know CeCe Lyra, our co-host, who feels incredibly lucky to have joined the WSA team. If you are interested in querying a WSA agent, please visit https://www.wsherman.com/submission-guidelines/ Follow us on Instagram:WSA: @wsa_literaryWendy: @wendyshermanCherise: @cherisefisherLaura: @lauramazerCallie: @calliedeitrickwsaFind us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands

In this festive episode, Bianca, Carly, and CeCe unwrap two juicy query critiques! First up: — a whodunit-meets-reality-TV mashup where The Bachelor collides with Death on the Nile. The trio dishes on comps overload, missing love stories, and why “cozy romance” needs more than vibes. Then, a chilling turn with a literary horror set in Alaska. CeCe and Carly dive deep into what makes tension work (hint: clarity, specificity, and stakes), plus a few laughs over maps, marriage, and misfires.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands

Money. Advances. Royalties. Envy. Agenting. In this no-holds-barred part one episode, Carly and CeCe crack open the money conversations writers are told not to have—and answer your most anonymous, anxiety-inducing questions about the business of publishing. From six-figure deal myths and what “earning out” actually means, to whether writing can be a job, how agents think about money, and why publishing is basically institutionalized gambling, nothing is off-limits. Honest, data-driven, funny, and deeply validating—this is the episode that pulls the financial curtain all the way back. Stay tuned for part two…coming soon.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands