Rick Rubin interviewed by Ian Rogers (Bonus episode)
In this bonus episode, Ian Rogers turns the tables and interviews Rick Rubin, recently named one of TIME Magazine’s 100 Most Influential People in AI, about The Way of Code: The Timeless Art of Vibecoding.
Ian Rogers is a pioneering executive whose career spans music, luxury, and crypto, with leadership roles at Beats Music, Apple, LVMH, and now Ledger.
------
Thank you to the sponsors that fuel our podcast and our team:
Athletic Nicotine
https://www.athleticnicotine.com/tetra
Use code 'TETRA'
------
Sign up to receive Tetragrammaton Transmissions
https://www.tetragrammaton.com/join-newsletter
--------
42:28
--------
42:28
Ian Rogers
Ian Rogers is a technology and business executive whose career spans music tech, luxury retail, and crypto. He began by building early music websites in the 90s, including one for hip-hop group The Beastie Boys, before leading digital music at Yahoo!. Rogers went on to serve as CEO of Topspin and then Beats Music, which was acquired by Apple. In 2015, he became Chief Digital Officer at LVMH, helping modernize digital strategy across its portfolio of luxury brands. Since 2020, he has been Chief Experience Officer at Ledger, where he oversees consumer strategy for the crypto hardware company.
------
Thank you to the sponsors that fuel our podcast and our team:
LMNT Electrolytes
https://drinklmnt.com/tetra
Use code 'TETRA'
------
Athletic Nicotine
https://www.athleticnicotine.com/tetra
Use code 'TETRA'
------
Squarespace
https://squarespace.com/tetra
Use code 'TETRA'
------
Sign up to receive Tetragrammaton Transmissions
https://www.tetragrammaton.com/join-newsletter
--------
1:32:00
--------
1:32:00
Randall Wallace
Randall Wallace is a screenwriter, director, and producer. He is best known for writing the screenplay of "Braveheart", later making his directorial debut with "The Man in the Iron Mask", and going on to direct "We Were Soldiers", "Secretariat", and "Heaven Is for Real". Braveheart became a critically and commercially successful film, winning multiple Academy Awards and earning Wallace a nomination for Best Original Screenplay. He is the author of Living the Braveheart Life, part-autobiography and part-masterclass, in which he shares the personal journey behind writing Braveheart and explores the life lessons and archetypes within the story that continue to inspire audiences.
------
Thank you to the sponsors that fuel our podcast and our team:
Squarespace
https://squarespace.com/tetra
Use code 'TETRA'
------
LMNT Electrolytes
https://drinklmnt.com/tetra
Use code 'TETRA'
------
Athletic Nicotine
https://www.athleticnicotine.com/tetra
Use code 'TETRA'
------
Sign up to receive Tetragrammaton Transmissions
https://www.tetragrammaton.com/join-newsletter
--------
1:50:55
--------
1:50:55
Bernard MacMahon
Bernard MacMahon is a filmmaker, most recently directing Becoming Led Zeppelin, a music documentary that holds the record for the highest-grossing opening weekend across IMAX theaters worldwide and is currently the highest-grossing documentary of 2025. He gained international acclaim with the American Epic series, which chronicles the origins of American roots music and the revolutionary impact of early sound recording technology. MacMahon has been recognized for his groundbreaking approach to documentary filmmaking, blending historical research, rare archival footage, and innovative audiovisual storytelling. His work has earned multiple prestigious awards, including audience honors at major film festivals, Emmy, BAFTA, and Grammy nominations and wins.
Becoming Led Zeppelin was released in IMAX on February 7, 2025, with a wider cinema release following on February 14, 2025. The film is streaming now on Netflix, Apple TV, and Amazon Prime Video.
------
Thank you to the sponsors that fuel our podcast and our team:
Athletic Nicotine
https://www.athleticnicotine.com/tetra
Use code 'TETRA'
------
Squarespace
https://squarespace.com/tetra
Use code 'TETRA'
------
LMNT Electrolytes
https://drinklmnt.com/tetra
Use code 'TETRA'
------
Sign up to receive Tetragrammaton Transmissions
https://www.tetragrammaton.com/join-newsletter
--------
2:04:15
--------
2:04:15
Ed Ruscha
Ed Ruscha is an artist whose six-decade career spans painting, photography, printmaking, film, and book art. His first artist’s book, Twentysix Gasoline Stations—featuring 26 photographs taken along Route 66—marked the beginning of his ongoing exploration of the interplay between image and text, while later works such as Tulsa Slut and The End expanded this approach across different media. He draws inspiration from magazines, comics, and newspapers, experimenting with inventive materials like blackberry juice, chocolate, and gunpowder to explore the legibility and permanence of words. His work has been featured in major exhibitions including, most recently, ED RUSCHA / NOW THEN at MoMA in 2023 and LACMA in 2024, along with solo shows in Gagosian galleries worldwide.
------
Thank you to the sponsors that fuel our podcast and our team:
LMNT Electrolytes
https://drinklmnt.com/tetra
Use code 'TETRA'
------
Athletic Nicotine
https://www.athleticnicotine.com/tetra
Use code 'TETRA'
------
Squarespace
https://squarespace.com/tetra
Use code 'TETRA'
------
Sign up to receive Tetragrammaton Transmissions
https://www.tetragrammaton.com/join-newsletter
Colombia