PodcastsEconomía y empresaMarketing Your Business - Marketing Strategies for Business Owners

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren
Marketing Your Business - Marketing Strategies for Business Owners
Último episodio

221 episodios

  • Marketing Your Business - Marketing Strategies for Business Owners

    220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry

    09/2/2026 | 38 min
    Nathan Barry went from a $63,000 salary to building Kit (formerly ConvertKit) - now powering newsletters for Tom Brady, Matthew McConaughey, and tens of thousands of creators.
    In this conversation, he reveals the "billion dollar creator" framework and why most creators are leaving massive value on the table.
    In this conversation, Nathan reveals:
    • The "billion dollar creator" framework - why attention is the most valuable currency
    • Why a blog became a $200M exit (the Primal Kitchen story)
    • The difference between building a "crowd" vs an "audience" (and why it matters)
    • Why email is "sexier than ever" - even A-list celebrities are obsessed
    • His personal brand strategy: how he creates content in just 3-5 hours/week
    • The flywheel approach that makes one podcast generate months of content
     
    📚 FREE RESOURCE: Get Nathan's Billion Dollar Creator Framework + Email Growth Playbook
    → https://podcast.stu.me
     
    CONNECT WITH NATHAN:
    • Website: https://nathanbarry.com
    • Kit: https://kit.com
    • Podcast: The Nathan Barry Show
    • Instagram: https://instagram.com/nathanbarry
     
    CONNECT WITH STU:
    • Website: https://stu.me
    • Book "Predictable Profits": https://a.co/d/4GIi1uz
    • Instagram: https://instagram.com/stumclaren
    • Podcast: https://podcast.stu.me
    • Membership.io: https://membership.io
     
    Subscribe for new episodes every week.
  • Marketing Your Business - Marketing Strategies for Business Owners

    219: Why Raising Your Price Helps You Sell More

    06/2/2026 | 12 min
    Most people think raising your price means fewer sales. But what if the opposite is true?
    We had a $300 program that was doing okay. Beginners kept telling us it was too expensive. So instead of lowering our price, we raised it to $3,000—and more than doubled our best sales day ever. Fewer people on the webinar. Higher price point. Better results.
    In this episode, I'm breaking down why this works and the three lessons you can apply to your business right now.


    In this episode, you'll learn:
    • Why targeting the right people is 25x more effective than broad marketing
    • How higher prices signal higher value (and why that helps you sell more)
    • Why excluding people makes the right people pay more attention
    • The premium pricing effect backed by research
    • Why your offer doesn't need more people—it needs more of the right people
     
    CONNECT WITH STU:
    • Website: https://stu.me 
    • Book "Predictable Profits": https://a.co/d/4GIi1uz 
    • Instagram: https://instagram.com/stumclaren 
    • Podcast: https://podcast.stu.me 
    • Membership.io: https://membership.io


    Subscribe and leave a review if this episode helped you.
  • Marketing Your Business - Marketing Strategies for Business Owners

    218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)

    04/2/2026 | 23 min
    After 216 episodes, I vanished for 4 and a half years. No warning. No goodbye. Just silence.
    Today I'm sharing why that happened and the 3 things that brought me back.
    In 2021, burnout hit me hard. I was coming off back-to-back launches, we'd added 20 new team members, business was booming... and then my brain just stopped. I spent months sitting in a chair, staring out the window, unable to create anything. The shame kept me from talking to anyone about it.
    If your marketing feels stale, your creative spark has dimmed, or you're just going through the motions without really being there, this episode is for you.
    In this episode, you'll learn:

    - Why nearly 9 in 10 entrepreneurs struggle with mental health issues (and only 30% feel comfortable talking about it)
    - The "dirty water filter" principle that was poisoning my creativity without me realizing it
    - How one text from Dean Graziosi started pulling me out of the darkness
    - The simple question from Susie Moore that makes hard things feel possible
    - Why picking a date and declaring it out loud changes everything
    This is the most personal episode I've ever recorded. And if you're in a season where the ideas aren't flowing, I hope it helps.
    CONNECT WITH STU:
    - Website: https://stu.me 
    - Book "Predictable Profits": https://a.co/d/4GIi1uz 
    - Instagram: https://instagram.com/stumclaren 
    - Podcast: https://podcast.stu.me 
    - Membership.io: https://membership.io 
    Subscribe and leave a review if this episode helped you.
  • Marketing Your Business - Marketing Strategies for Business Owners

    217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma

    02/2/2026 | 33 min
    At 17, three knee injuries ended Sam Demma's dream of playing professional soccer. He felt like he had "wasted his entire life."
    Today? 1 million followers, thousands of schools reached, and a phone call from someone who believed in him more than he believed in himself changed everything.
    Sam Demma went from feeling like a "complete failure" after three knee injuries destroyed his soccer dreams to becoming one of the most in-demand youth speakers in North America - with over 1 million followers built in just 6 months.
     
    In this conversation, Sam reveals:
    • How he dealt with the identity crisis of losing his dream at 17
    • The "delusional" cold-calling strategy that launched his speaking career
    • The phone call that almost broke him - and the friend who saved him
    • What 6 weeks in Kenya taught him about happiness
    • The $13,000 overnight fundraiser that brought his story full circle
    • The exact content system that grew his following from 0 to 1 million in 6 months
     
    📚 FREE RESOURCE: Get Sam's Cold Outreach Framework + The Happiness Discipline Worksheet
    → https://podcast.stu.me 
     
    CONNECT WITH SAM:
    • Website: https://samdemma.com 
    • Book "Empty Your Backpack": https://a.co/d/cBKDNjN 
    • Instagram: https://instagram.com/sam_demma 
     
    CONNECT WITH STU:
    • Website: https://stu.me 
    • Book "Predictable Profits": https://a.co/d/4GIi1uz 
    • Instagram: https://instagram.com/stumclaren 
    • Podcast: https://podcast.stu.me 
    • Membership.io: https://membership.io 
     
    Subscribe for new episodes every week.
  • Marketing Your Business - Marketing Strategies for Business Owners

    216: 3 Hacks To Creating Massive Momentum With Your Membership Site

    28/4/2021 | 34 min
    If you've ever sat on an idea waiting for the "perfect time" to launch, listen to this episode. You'll hear 3 hacks to help you build massive momentum in a short period of time.
     
    Get Access to the Full Show Notes!
    To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216

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Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
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