The Impact of Tariffs on Consumer Behaviour and Business Strategies
In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understand consumer emotions and adapt business models to navigate complex changes.
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27:26
From Cave Walls to Chatbots – Gen AI and Culture
Gen AI is nothing new; it’s just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from Martin Puchner, Harvard professor and award-winning author. In this episode, Carla Buzasi, WGSN’s CEO, and Martin discuss the evolution of culture in the context of Gen AI and digital advancements.Listen to learn about the emotional responses to Gen AI, the implications for copyright and artistic integrity, and how tech influences access to culture
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27:12
Conducting Leaders
What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership.Peter reveals how wielding the conductor’s baton teaches leaders to inspire talent, navigate power dynamics, and foster deep connections among younger generations seeking purpose over hierarchy. Tune into this episode to learn how to build a culture that values influence, the art of motivation, and the power of presence in a world that craves meaningful direction.
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32:02
Bridging the Say-Do Gap with Circular Solutions
Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap’ where consumers express concern for the environment but act differently due to the cost-of-living crisis.Reframing consumption, they discuss innovative solutions to waste management, the role of creatives in driving sustainable practices and the future of homeware in a circular economy. Hear Petko’s insights from working with young designers about providing future generations with pathways to live sustainably.
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24:14
How Gen Z is Redefining Consumer Trends in APAC
What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working. Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this group such as happiness as a key performance indicator and emerging APAC consumer trends impacting global markets.
The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.
Colombia