Martina Flor’s Open Studio

Decorative lettering alone won’t cut it anymore. In this video, I break down five key predictions for lettering designers in 2026, the shifts I’m already seeing from clients and creative directors, what skills will matter most, what’s becoming obsolete, and exactly where to focus your energy if you want a sustainable, future-proof career.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio📬 Join my newsletter ➤ https://www.martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl👀 Timestamps:00:00 Introduction02:10 Prediction 103:33 Prediction 204:51 Prediction 305:48 Prediction 406:48 Prediction 5🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

In 2025, I didn’t work longer hours, launch more products, or take on more projects — yet it became one of my strongest business years ever. The difference wasn’t talent or effort, but a few key decisions that changed how my work reached people and how its value was perceived. In this video, I break down my biggest wins of 2025 and show you exactly how to apply the same principles to your own work, no matter where you are in your career.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio📬 Join my newsletter ➤ https://www.martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl👀 Timestamps:00:00 Introduction00:46 My 5 wins from 202507:40 Bonus insight🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

Join us in this episode with Gustavo Ferrari, a renowned fileteador and sign painter from Buenos Aires.Gustavo shares his journey from a history student to a master of the traditional Argentine art of fileteado, discussing how this vibrant craft has shaped his life and career. We explore the cultural significance of fileteado, the challenges of maintaining tradition in a modern world, and the unique blend of art and history that defines his work. Gustavo also opens up about his teaching experiences and the importance of preserving cultural heritage through art.✨ Connect with me on social media🎨 Instagram ➤ https://www.instagram.com/martinaflor🎥 TikTok ➤ https://www.tiktok.com/@martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with Gustavo: http://ferrarifileteados.com/🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: https://www.youtube.com/playlist?list=PL0kAYzBnTi5e_8muoeQQUfZlgdeScB4TKTimestamps:00:00 - Intro03:08 - How did you get into art?07:40 - What is Fileteado Porteño?11:44 - Is Fileteado Porteño used as art nowadays?16:00 - Working with something you love doing24:30 - Transition from selling art to building a business50:00 - Finding balance56:00 - How do you explain the value of your work?01:03:00 - Scaling business01:17:00 - What excites you about fileteado porteño?💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

👉 Registrations for BIG AMPERSAND are open!Sign up here: https://www.bigampersand.com/Registrations close on Friday November 21st.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio📬 Join my newsletter ➤ https://www.martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl👀 Timestamps:0:00 - Introduction 01:25 - Why most portfolios fail02:50 - My own portfolio story05:30 - Steps for a compelling portfolio08:55 - Big Ampersand is open for registrations!09:10 - Simplifying your portfolio doesn't make it boring🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

Do you ever feel scared to share your work online? You’re not alone. In this video, we’ll talk about the fear of putting your creations out into the world — where it comes from, why it holds us back, and how to overcome it so you can grow as a lettering artist and designer. 🌱If you want to keep building confidence in your creative journey, visit martinaflor.com/fixIt’s packed with tools and insights to help you move forward and keep creating boldly.✨ Connect with me on social media🎨 Instagram ➤ / / martinaflor 🎥 TikTok ➤ / / martinaflorstudio 📬 Join my newsletter ➤ https://www.martinaflor.com/lettering... 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio...📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl👀 Timestamps:0:00 - Introduction 00:47 - Summary03:44 - Simple beats perfect04:53 - Slow growth is better than viral moments05:37 - If it’s draining you, simplify it05:48 - 1. Accept that social media is a tool06:12 - 2. Don’t overcomplicate posting06:31 - 3. Separate creating from sharing06:51 - 4. Use a scheduler 07:59 - 5. Analyze what works08:47 - 6. Focus on connection09:12 - 7. Protect your mental space09:29 - 8. Keep showing up - imperfectly09:51 - Conclusion 🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: • Martina Flor's Open Studio Podcast 💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar