193. How to Start a Career in Lettering Design - Martina Flor
🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good news: you don’t need clients to get started.In this video, I share the exact steps to kickstart your lettering design career — even if you're starting from zero. Whether you're a graphic designer, illustrator, or creative hobbyist, this roadmap will show you how to build a strong body of work, attract opportunities, and grow your confidence — all before landing your first client.✨ Here’s what you’ll learn:✅ Why you don’t need clients to start✅ The 6 Stages of a Lettering Artist (Lettering Roadmap)✅ How to build a portfolio from scratch✅ My personal story & how I got started✅ How to set your professional foundation✅ Final thoughts + free guide!🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideUse my free Lettering Maker tool:https://letteringmaker.com💬 Let me know in the comments: What stage of the lettering roadmap are YOU in?🔔 Don’t forget to like, subscribe, and share this video with a fellow creative!#LetteringArtist #CreativeCareer #DesignTips #MartinaFlor #LetteringDesign #StartYourCareer
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192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them) - Martina Flor
🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Costing You ClientsIn this episode of Open Studio, I (Martina Flor) break down 5 common portfolio mistakes that might be stopping potential clients from reaching out—and more importantly, how to fix them.As a lettering artist, designer, or illustrator, your portfolio is your most powerful tool to attract new work. But if it’s designed to impress other creatives instead of speaking directly to clients, it may be doing more harm than good.✨ In this episode, I talk about:• Why designing your portfolio for other creatives is a big mistake• The one thing you should always include to build trust• How to balance showing your process without overwhelming your viewer• Why missing contact info is costing you real opportunities• How to keep potential clients in your orbit (even if they’re not ready yet)Whether you’re building your first portfolio or updating the one you’ve had for years, these tips will help you turn it into a true client magnet.To access the full show notes for this episode, click here:👉 https://martinaflor.com/podcast#MartinaFlor #OpenStudioPodcast #CreativeBusinessTips #PortfolioMistakes #LetteringSuccess #DesignCareer #LetteringArtist #IllustrationBusiness #CreativeGrowth
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191. 3 Things I’d Do Differently If I Started My Career Today - Martina Flor
🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career TodayIn this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again.Whether you're just getting started or looking to grow your creative practice, these lessons will help you avoid common mistakes and build a more sustainable, joyful, and profitable path.✨ In this episode, I talk about:Why I’d build my email list from day oneThe power of pitching yourself and doing client outreach consistentlyHow investing in mentorship and coaching transformed my businessTo access the full show notes for this episode, click here: https://martinaflor.com/podcast
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190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together!👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT✨ Welcome back to Open Studio with Martina Flor!In today’s episode, I sit down with the incredible Becca Courtice—modern calligrapher, educator, and founder of Workshop Week—to dive deep into the power of community and how it can transform your creative journey.If you’ve ever felt isolated as a solo artist or struggled to find your people in the creative world, this episode is for you.🎙️ We cover:🧩 How Becca went from learning calligraphy to teaching thousands🚀 The behind-the-scenes of creating Workshop Week (and the chaos that came with it!)🎯 Building intentional creative communities💬 The real-talk about growing a personal brand online💡 And why community is greater than competition—every time.This conversation is packed with laughs, wisdom, and actionable advice for any lettering artist, illustrator, or creative building a business around their craft.🔗 Mentioned in this episode:→ Workshop Week: https://www.workshopweek.co→ Follow Becca:Instagram: @thehappyevercrafterWorkshop Week IG: @theworkshopweek
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189. Is Social Media Still Worth It for Artists? - Martina Flor
In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort?📉 Tired of pouring hours into content that doesn’t perform?🎯 Unsure how to grow an audience or reach clients online?💡 Feeling like the algorithm is working against you?Martina shares her unfiltered thoughts and practical strategies for artists, illustrators, and designers to build a healthy and effective relationship with social media—without burning out.In this episode, you’ll learn:✅ The mindset shift that changed how Martina uses social platforms✅ Why visibility matters more than virality✅ How to stop letting the algorithm control your creativity✅ The key difference between owning your audience and renting itWhether you're building your creative brand or trying to grow your freelance business, this episode is your reminder that you can use social media on your terms—and still grow.
In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love.
It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
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