Better by Great Place To Work

Many HR leaders ask themselves the same question: How do we help employees feel that their work matters?

Purpose isn’t a feel-good idea; it’s a business strategy that drives retention, productivity, and engagement. If people feel their work matters, they're nearly 300% more likely to stay with their company.

While meaningful work drives those outcomes, Shane Jackson, president of Jackson Healthcare, reminds us that purpose begins long before anyone logs into work.

He talks about how personal purpose and workplace purpose shape each other, shares practical tips on how to build purpose at your company and measure its success, and why he goes on a one-day retreat each year to take stock.

He also tells us why his colleagues call him an “intention enthusiast and why he never wants to cut grass again.

Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work®

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For a transcript of this episode, visit Jackson Healthcare’s Shane Jackson on Finding Purpose in Work and Life | Great Place To Work®

Coats, a global textile manufacturer with a 270-year legacy, has consistently led the way in innovation. Its thread played a role in Edison’s first lightbulb in 1879 and was used in the Apollo 11 spacesuits that traveled to the moon.

Group CEO David Paja shares how the company achieves such high levels of workplace innovation at Coats facilities, many of which are in remote, underdeveloped areas where working conditions can be inconsistent. Operating in 55 countries, Coats has a built culture of trust, pride and care among its employees, overcoming cultural and geographic barriers. This has also driven tremendous business success.

He also reflects on the impact of lifelong friendships and mentorship, and what he would go back and tell his younger self.

Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work®

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For a transcript of this episode, visit Coats’ David Paja on How to Unlock Workplace Innovation | Great Place To Work®

Ever wonder how a bicycle company became a $2 billion success story?

Mark Joslyn, VP of HR and IT at Trek, shares how listening to employees and fostering a "do the right thing" culture drives profitability.

From implementing a "personal board of directors" to earning the nickname "Ted Lasso," Mark's insights are both practical and inspiring.

Learn how Trek has risen from No. 94 in 2023 to No. 50 in 2025 on the Fortune 100 Best Companies To Work For List®!

Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work®

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For a transcript of this episode, visit Trek’s Mark Joslyn on How Feedback and Surveys Transform Culture | Great Place To Work®

How does active listening transform a company? DJ Casto, chief human resources officer at Synchrony shares the leadership secrets behind their culture shift and business wins.

The company is redefining leadership through active listening, vulnerability, and co-creation. Hear real stories and strategies that are transforming workplace culture and driving business success. Tune in to learn why great leadership isn’t optional — it’s essential for the future.

Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work®

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Want to join our Great Place To Work community? Learn more about Certification.

For a transcript of this episode, visit Synchrony’s DJ Casto on Leadership Behaviors That Drive Business Results | Great Place To Work®

Wendy Rummler, chief people officer at Credit Acceptance, shares her personal journey with mental health and how it shaped her leadership approach. After experiencing anxiety and panic attacks during the pandemic, she realized the importance of openly discussing mental health in the workplace.

Her vulnerability sparked deeper conversations across the company, including a powerful moment when she shared her story with 700 sales leaders.

She discusses how Credit Acceptance embraces well-being through its “Unburying Your Dreams” initiative, inspired by Ben Nemtin, and how remote work hasn’t hindered culture. Weekly coffee chats, one-on-one meetings, and virtual roundtables emphasize care beyond work tasks.

This intentional focus on employee experience has led to improved trust scores and a dramatic rise in stock value—from $9 in 2001 to over $600.

Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work®

Subscribe to our LinkedIn newsletter: Culture Edge

Want to join our Great Place To Work community? Learn more about Certification.

For a transcript of this episode, visit Credit Acceptance’s Wendy Rummler on Supporting Employee Well-Being | Great Place To Work®