Stop hiring. Start building instead. Growth w/ G & Gonto (Hypergrowth Partners)
In this conversation with G and Gonto from Hypergrowth Partners, we challenge one of the most ingrained habits in startups—hiring to solve growth problems—and make the case for building instead. We talk about why traditional marketing org charts don’t work in 2025, why creativity beats credentials, and how “effective craziness” drives outsized results.
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Is GEO replacing SEO? w/ Chris Andrews (Scrunch)
Chris Andrew is the Co-founder and CEO of Scrunch, a leader in tools that monitor how AI tools like ChatGPT, Perplexity, and Claude mention your product. We talk about the fundamental changes AI has brought to how people make buying decisions, and how marketing teams should adapt to these changes.