In recent years, Lyas (born Elias Medini) has become one of the fashion industry’s most recognisable faces. The French it-boy got his start on social media, where he amassed a large audience thanks to his cheeky sense of humour, deep knowledge of fashion, and authentic point of view.
This episode is one from the archive, conducted in July 2024. Since then, Lyas has become even more beloved by the fashion industry after launching La Watchparty last year. The idea happened by chance - Lyas wasn’t invited to Jonathan Anderson’s first Dior show, so he did a callout to gather fans to watch the livestream in a local Paris bar. Hundreds of people showed up, and La Watchparty was born. Now, the free, open-to-all events happen across all the fashion capitals, attracting thousands of fans and creating massive viral moments.
In the midst of fashion month, I thought it would be fun to revisit this interview where we discuss the roots of Lyas’ creativity and how he built his community. Click here to see pictures of Lyas' items in the accompanying newsletter.
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