IT’S JUST COFFEE!

Archers is a Green Coffee Trader, Roastery, and certified SCA and CQI Coffee Academy located in the UAE, co-founded by Brewers Cup Champion Frederick Bejo. 

Frederick joins us to discuss the challenges and opportunities in Dubai’s coffee market, drawing on his own experience coming from the Philippines to take up business in the UAE. We also make some calls about the industry in 2026… cold fermentation … trending drying methods…? Tune in for all this and more!

This is another episode recorded at World of Coffee Dubai 2026. Huge thanks to WOC and Frederick Bejo for making this episode possible!

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

World of Coffee Dubai: ⁠https://www.instagram.com/worldofcoffeedubai/⁠ 

Frederick Bejo: ⁠https://www.instagram.com/frederick_bejo/⁠ 

Archers: ⁠https://www.instagram.com/archers.ae/⁠ 

Want more coffee content? 

IT'S JUST COFFEE: ⁠https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236⁠

Want to get in touch? Hit us up at ⁠[email protected]⁠ for any questions or comments.

Proudly sponsored by 

Eco Barista: ⁠https://www.ecobarista.com.au/⁠  

Apax Lab: ⁠https://apaxlab.com/⁠ 
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Julith is a roastery, brew lounge, concept store and social space located in Dubai, founded by Turkish Barista Champion Serkan Sağsöz. 

In 2025, Serkan bought the 20kg lot of Geisha Washed Best of Panama winner ‘Nido 7’ for a record price of over $900,000 AUD. Described as ‘otherworldly’, Nido 7 is available to try at Julith for the low low price of $1500 per shot. We were lucky enough to meet with Serkan in Dubai, and taste the coffee that’s shaken up the industry. Join us for our chat - and be prepared to step into another league when it comes to coffee. 

This is just the beginning of a series of content recorded at World of Coffee Dubai 2026. Thank you to the WOC for making this episode possible, and thank you to Serkan for joining the show!

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

World of Coffee Dubai: https://www.instagram.com/worldofcoffeedubai/ 

Serkan Sağsöz: https://www.instagram.com/serkan.sagsoz/ 

Julith Coffee: https://www.instagram.com/julith.coffee/ 

Want more coffee content? 

IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236

Want to get in touch? Hit us up at [email protected] for any questions or comments.

Proudly sponsored by 

Eco Barista: https://www.ecobarista.com.au/  

Apax Lab: https://apaxlab.com/ 

 Riverina Fresh: https://www.riverinafresh.com.au/

Thanks for listening! 

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Join us for a little celebration, we’ve reached 101 episodes! James Hoffmann answers YOUR burning questions about coffee, we deliver our wrap ups, discuss the highs and lows of content creation (especially for young creators), and update you on the cup of excellence - set to take place in 11 countries in 2026! 

So grab your brew, let’s have a Coffee Break. 

Coffee Break is your weekly inside scoop into the coffee community. Everything from on the fly barista tips, honest and unfiltered cafe reviews (eek), hospitality stories and gate kept coffee secrets.

Want more coffee content? 

IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236

Want to get in touch?

Hit us up at [email protected] for any questions or comments.

Proudly sponsored by 

Eco Barista: https://www.ecobarista.com.au/  

Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/ 

 Riverina Fresh: https://www.riverinafresh.com.au/

Thanks for listening!

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James Hoffmann is a World Barista Champion, founder of Square Mile Coffee Roasters, author of The World Atlas of Coffee and a beloved voice of the coffee industry. We were blessed to pick his brains on cafe culture, home brewing, the economics of specialty coffee, the future of the industry, the responsibilities that come with his level of influence, and so much more. Plus, you know we hooked you up with some uniquely James Hoffmann recommendations, this guy lives and breathes coffee so you know they’re good.

Tune in for a fantastic episode, big thank-you to James for joining our humble pod, much love!

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Check out James Hoffman here:
Instagram: https://www.instagram.com/jimseven/
YouTube: https://youtube.com/@jameshoffmann

Want more coffee content?

IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236

Want to get in touch? Hit us up at [email protected] for any questions or comments.

Proudly sponsored by

Eco Barista: https://www.ecobarista.com.au/

Apax Lab: https://apaxlab.com/

Riverina Fresh: https://www.riverinafresh.com.au/

Thanks for listening!
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We are debriefing after our chat with Reza from Slick Coffee in Oman, exploring the longstanding history of coffee in the Middle East and the rise of specialty culture in Dubai, Saudi, and beyond. We discuss high-end home setups, wild flavour preferences, and Slick’s clever packaging that introduces specialty coffee to new drinkers…plus plenty of coffee gear drama, World of Coffee Dubai plans, and a live voicemail to Ben’s parents.

Coffee Break is your weekly inside scoop into the coffee community. Everything from on the fly barista tips, honest and unfiltered cafe reviews (eek), hospitality stories and gate kept coffee secrets.

Want more coffee content? 

IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236

Want to get in touch? Hit us up at [email protected] for any questions or comments.

Proudly sponsored by 

Eco Barista: https://www.ecobarista.com.au/  

Apax Lab: https://apaxlab.com/ 

 Riverina Fresh: https://www.riverinafresh.com.au/

Thanks for listening! 

Learn more about your ad choices. Visit megaphone.fm/adchoices