The Marketing Cloudcast

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.Presented in partnership with WordPressVIP

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in!Presented in partnership with WordPressVIP.

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments.Presented in partnership with WordPress VIP.

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!Presented in partnership with WordPressVIP.