Welcome to the "SaaS Growth Podcast," your go-to destination for unraveling the stories and strategies behind successful Software as a Service ventures. Join us...
Exploring the Power of Offline Advertising in B2B SaaS with Brandon Lutz
Full show notes at https://carlanderson.xyz/saas-growth/episode-21/In this episode of the SaaS Growth Podcast, host Carl interviews Brandon Lutz, the head of offline and new media at Miro, about the importance and strategies of offline advertising for B2B SaaS companies. Lutz explains Miro's role as an innovation workspace aimed at product development teams and discusses how his background in top of funnel and offline advertising led to his current role. He delves into the rationale behind incorporating offline channels such as podcast advertising, YouTube, and terrestrial radio, emphasizing the need for a different approach to measurement and the potential for brand awareness campaigns. Lutz provides insights into methods like geo-experimentation to measure the impact of offline advertising and discusses the importance of understanding market nuances and target audience to choose the right channels. The conversation also touches on the synergy between online and offline advertising, the role of brand awareness in the sales process, and strategic experimentation to determine the effectiveness of different channels.
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Rethinking SaaS Growth: The Power of the Middle Funnel with Rolly Keenan
Show notes at https://carlanderson.xyz/saas-growth/episode-20/In this episode of the SaaS Growth Podcast, host Carl interviews Rolly Keenan, Chief Revenue Officer at Tegrita, a consultancy focusing on the often-overlooked middle of the funnel. They discuss how Tegrita evolved from an Eloqua consulting firm to a middle of the funnel marketing consultancy. Rolly defines the middle of the funnel and explains its importance in aligning various functions like sales, marketing, and customer support to optimize revenue. The conversation delves into practical techniques for effective customer nurturing, the benefits of aligning middle funnel strategies, and the substantial impact on revenue outcomes. They also touch on the book, 'CMO to CRO,' which highlights the need for comprehensive revenue strategies instead of siloed marketing and sales efforts. The episode concludes with practical advice for businesses looking to improve their middle funnel operations.
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38:44
Curveball Crushers: Joelle Kaufman Redefines Leadership and Success in the SaaS Industry
Show notes at https://carlanderson.xyz/saas-growth/episode-19In this episode of the SaaS Growth Podcast, Carl Anderson interviews Joelle Kaufman, founder of GTM Flow. Joelle discusses her extensive experience in tech since 1996 and the creation of her consultancy, GTM Flow, which helps SaaS companies grow. She introduces her Curveball Method, a strategy for leaders to handle unexpected challenges effectively through focusing on priorities, leveraging strengths, maintaining a positive mindset, optimizing resources, and strong leadership. Joelle emphasizes the importance of understanding and utilizing urgency triggers in go-to-market strategies, ensuring customer success, and experimenting to improve business outcomes.Additionally, she talks about her Curveball Crushers program, a six-month development program for leaders, and provides a resource for listeners on driving growth and efficiency in SaaS businesses.
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33:32
Navigating Open Source Success with Ludovic Dubost: Insights into XWiki's Journey
Show notes at https://carlanderson.xyz/saas-growth/episode-18In this episode of the SaaS Growth Podcast, host Carl interviews Ludovic Dubost, founder and CEO of XWiki, an open-source wiki platform that recently celebrated its 20th anniversary. Ludovic discusses the origins of XWiki, the decision to make the software open source, and the challenges and strategies in building a profitable open-source business. He emphasizes the importance of ethical business practices, transparency with employees and clients, and the role of community in open-source development. Ludovic also highlights the impact of open source on individual and national sovereignty and introduces CryptPad, a product offering end-to-end encrypted collaborative tools. The conversation covers aspects like engaging clients in software development, maintaining a balance between customization and core functionality, and the significance of wikis in enhancing organizational collaboration.
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Rod Moynihan on SaaS Innovations and Organizational Change
Show notes at https://carlanderson.xyz/saas-growth/episode-17In this episode of the SaaS Growth Podcast, host Carl interviews Rod Moynihan, CEO of BAC, a technology consultancy in Australia. The discussion covers BAC's mission to assist mid-market and enterprise organizations with technology and process transformations, focusing on SaaS platform assessment and implementation. Key areas explored include risk management, leadership buy-in, stakeholder engagement, and change management. The conversation also delves into the evolving roles of AI and machine learning in marketing, sales, and customer service, emphasizing AI's ability to enhance personalization and efficiency. However, the necessity of the 'last human mile' and human interaction in industries such as financial services and aged care is stressed. The conversation underscores the importance of aligning technological tools with business processes and the critical role of change management in successful transformations.
Acerca de SaaS Growth Podcast - SaaS Startups, Marketing & Growth Tips from Successful Entrepreneurs
Welcome to the "SaaS Growth Podcast," your go-to destination for unraveling the stories and strategies behind successful Software as a Service ventures. Join us as we sit down with innovative SaaS founders, delving into their entrepreneurial narratives, navigating challenges, and uncovering the proven tactics that fueled their growth. Whether you're a startup aficionado, aspiring entrepreneur, or industry expert, our podcast is your source for insightful conversations, actionable tips, and the latest trends shaping the SaaS ecosystem.
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