Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 ...
How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®
Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.Chapters00:00 – The Starting Gate: Where Strategies Take Shape00:05 – $500K Input, $2.4M Output: The Revenue Alchemy01:56 – The Two-Step Secret: From Small Ticket to Big Wins02:57 – Digital Detective Work: Tools That Reveal the Invisible03:56 – MOBU Unlocked: A New Era in Ad Buying04:24 – Rudy’s Red Pill: Marketing in 202505:41 – Chaos to Clarity: Multi-Channel Mastery11:18 – The Attribution Game: Third-Party Tools Exposed18:09 – Botox & Big Numbers: The Case Study Playbook24:31 – The Crystal Ball: Marketing's Future Revealed25:08 – Lessons from the Trenches: Ralph’s Business Playbook30:31 – The Final Frame: Key Takeaways Locked InLINKS AND RESOURCES:Get started with business tools from MetaAirSculptAbout attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads ManagerAbout Meta Ads ReportingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this...
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90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now
Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition!Chapters:00:00:00 – Starting Bold: No Fluff, All Strategy00:00:42 – Cracking the Case: The 63% Lead Surge00:02:18 – Golden Weeks Decoded: Welcome to Q500:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook00:10:58 – Back from the Dead: Breathing Life into Old Leads00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q500:21:38 – Festive Farewell: Wisdom Wrapped with a BowLINKS AND RESOURCES:Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta AdsGenerate new leads by providing value for peopleTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for Agencies
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[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025
Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.Chapters00:00:00 - Opening Loops & Layers: What's Coming Up?00:00:13 - New Energy in the Room: Meet the Co-Host!00:01:28 - Rewind Chronicles: Co-Hosts of the Past00:02:45 - Meta’s Maze: Surviving a Shifting Landscape00:04:55 - The Future is Delicate: 2025's Red Flags00:05:06 - Wellness Hit: Brands Brace for Impact00:12:21 - Privacy Wars: Personalization vs. Boundaries00:15:37 - Rulebook Rewritten: Navigating Ad Chaos00:17:41 - Looking Ahead: Staying Sharp in the Storm00:28:14 - Endnotes and Epiphanies: Wisdom to GoLINKS AND RESOURCES:Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta AdsChoosing a Special Ad CategoryAgency Freedom LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for Agencies
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5 Irresistible Shopify Features You NEVER Knew About…But Must
Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.Chapters:00:00:00 - Opening the Shopify Winter Door00:01:00 - Boring Edition or Game-Changer?00:02:15 - The Boring That Makes You Listen00:04:02 - Not Boring: The Hidden Side00:07:43 - Marketing Magic: Shopify’s Take00:12:55 - Shop Campaigns: Simplicity in Strategy00:16:20 - Shop App: The Secret Weapon00:23:39 - Privacy and Precision: Audience Insights00:27:58 - Sales Doubled? Here’s How00:28:59 - Aiming Smarter: Targeting Evolution00:29:30 - Cracking the Ad Benchmark Code00:30:41 - Capitalizing on Ecosystem Synergy00:33:37 - Customer Costs That Pay Off00:35:40 - Incentives That Adapt to You00:38:08 - Success Stories in Simple Campaigns00:42:46 - Ecosystem Deep Dive and Future Look00:51:49 - Personalizing the Shop App Journey00:56:58 - Final Words: Resources You’ll NeedLINKS AND RESOURCES:Shopify Editions Winter '25The Boring Edition: Everything improvedAcquire and convert customers at a controlled costDrive up to 2x more retargeting conversionsShop AppTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on...
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Finally! How to use Google Ads for Lead Generation
Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.Chapters00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson00:00:09 - Why Feeder Strategies Deserve a Standing Ovation00:00:48 - Lead Gen Woes: It’s Not Me, It’s You00:02:24 - Offline Conversion Imports: The Real MVP00:03:31 - John Moran’s Secret Recipe for Lead Gen Success00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off00:07:18 - Spam Leads: Identified, Declassified, Neutralized00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...00:17:31 - Results So Good, They’re Practically Smug00:22:15 - The Algorithm’s Favorite Snack: Real ROI00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy DanceLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for Agencies
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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