MediaTalk

• The Future of Media in an M&A Frenzy

  In this episode of "MediaTalk," host Mike Reynolds and a panel of Kagan research analysts delve into the M&A whirlwind reshaping the media landscape. With major players like Paramount Skydance, Comcast, Netflix, Nexstar, and Sinclair making bold moves, what does the future hold for traditional and streaming media? The discussion highlights the recent bids for Warner Bros. Discovery, the implications of Nexstar's $6.2 billion offer for TEGNA, and Sinclair's unsolicited bid for E.W. Scripps. As the media industry navigates this transformative phase, the episode explores critical questions: How will these mergers affect content creation and distribution? Will consolidation lead to a more competitive streaming environment or stifle innovation? What challenges might arise in securing regulatory approval for these massive deals? Join us as we explore the potential outcomes of these landmark transactions and their impact on viewers and industry stakeholders alike.    More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

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• A Few of Our Favorite Things From 2025

  In this special Thanksgiving edition of "MediaTalk," host Mike Reynolds revisits insightful discussions with four prominent executives in the media industry, each sharing their perspectives on topics ranging from evolving distribution deals, sports rights and AI. The episode features Tom Montemagno from Charter Communications, John Lasker from ESPN, Brad Ramsey from TEGNA, and Mark Penn from Stagwell, offering a blend of strategic insights and industry trends. Tom Montemagno discusses Charter's shift towards a hybrid model that combines traditional linear programming with streaming options. He emphasizes the importance of adapting to customer preferences and the need for transformative deals, particularly highlighting the successful negotiation with Disney/ESPN that allowed for seamless integration of streaming services. John Lasker focuses on ESPN's direct-to-consumer strategy, particularly the launch of the ESPN DTC enhanced app. He underscores the goal of simplifying the content offering for sports fans, making it easier for them to access a comprehensive range of ESPN content through a single subscription, appealing to both traditional viewers and new audiences. Brad Ramsey shares insights into TEGNA's approach to local sports rights, having secured deals with multiple professional sports teams. He notes the resurgence of local broadcasting in sports, driven by changes in the RSN space, and emphasizes the company's commitment to reaching more fans through accessible game coverage. Mark Penn outlines Stagwell's vision as a digital-first marketing network, discussing the integration of advanced technology and AI in marketing strategies. He highlights the company's growth ambitions through both organic growth and strategic acquisitions, while also emphasizing the importance of adaptability in a rapidly changing marketing landscape. This episode reflects on the challenges and opportunities that defined this year's media environment . More S&P Global content: MediaTalk | Season 3 | Ep. 45 - How TEGNA Tailors Sports Rights Deals Across Leagues, Markets for Maximum Reach MediaTalk | Season 3 | Ep. 34 - How ESPN Aims to Change the Game with New Streaming App MediaTalk | Season 3 | Ep. 28 - Stagwell CEO Mark Penn Talks The Future of Marketing Amid AI Revolution MediaTalk | Season 3 | Ep. 25 - Charter's Gambit to Revive Linear Pay TV with Seamless Streaming Strategy Featured experts: Tom Montemagno, Executive Vice President of Programming Acquisition at Charter Communications John Lasker, Senior Vice President of ESPN DTC Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA Mark Penn, Chairman and CEO of Stagwell Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

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• After Fall Box Office Fumbles, Winter Blockbusters Seek to Heat Up Screens

  The latest episode of "MediaTalk" explores the fall and winter box office landscape, including the lukewarm fall season, which narrowly missed the $1 billion mark. Despite strong performances from "The Conjuring: Last Rites" and "Demon Slayer," the fall season struggled due to several underperforming films and postponed releases like the "Mortal Kombat" sequel. The episode also explores the impact of streaming strategies on box office performance. Films like "KPop Demon Hunters" have thrived due to repeat viewings on platforms like Netflix, showcasing the evolving dynamics between theatrical releases and streaming services. The conversation shifts to the winter season, highlighting potential blockbusters like "Wicked: For Good," "Zootopia 2," and the third installment of "Avatar." Expectations are high for "Wicked: For Good," with record-breaking pre-sales and extensive cross-promotional campaigns. Meanwhile, "Zootopia 2" and the upcoming "Avatar" film are also poised to drive significant box office revenue.   More S&P Global content: MediaTalk | Season 2 EP 14 - The Summer Box Office Begins - https://www.spglobal.com/marketintelligence/en/news-insights/podcasts/mediatalk-s2-ep-14 Featured experts: Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan Mac Mathews, associate director of editorial, design and publishing at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

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• How AI, Tariffs, Inflation will Impact Holiday Spending in 2025

  "MediaTalk" host Mike Reynolds delves into the dynamics of holiday spending for 2025, featuring insights from industry experts Zach Ciampa of 451 Research and Brian Scheid from Market Intelligence. As the holiday season approaches, what trends are emerging in consumer behavior? With an average spending forecast of $890.49 per person in the US, how will inflation and economic uncertainties shape this year's shopping habits? Zach shares findings from 451's recent surveys, revealing a notable shift towards online shopping, where 50% of consumers plan to make their purchases digitally. Are consumers prioritizing convenience over traditional in-store experiences? Meanwhile, Brian highlights the complexities of inflation and the potential impact of tariffs on consumer spending. With the Fed's target for inflation set at 2%, how will rising costs affect holiday budgets? As businesses prepare for the holiday rush, how can they adapt their strategies to meet evolving consumer expectations? Will AI-generated content enhance or hinder brand engagement this season? The episode also explores the ongoing debate around the use of AI in advertising — do consumers prefer authentic, human-driven marketing, or are they open to AI-generated content? Join us as we unpack these pressing questions and more.   More S&P Global content: Generative AI shows rapid growth but yields mixed results Featured experts: Zach Ciampa - analyst at S&P Global Market Intelligence 451 Research Brian Scheid - senior reporter on global markets at S&P Global Market Intelligence Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

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• How TEGNA Tailors Sports Rights Deals Across Leagues, Markets for Maximum Reach

  "MediaTalk" host Mike Reynolds sits down with Brad Ramsey, senior vice president of media operations at TEGNA, about the increasingly important role that broadcasters are playing in delivering local sports programming to fans. TEGNA has secured local rights deals with 14 NBA, NHL, MLB, and WNBA teams, marking a significant shift in the sports broadcasting landscape. Ramsey emphasizes that the company's varied agreements, which include full season rights and targeted game packages, allow TEGNA to reach a broader audience, offering value to viewers and advertisers alike.  The conversation highlights the transformation of the regional sports network (RSN) space, especially following Diamond Sports' bankruptcy. Ramsey notes that local broadcasts have significantly outperformed previous RSN audiences, showcasing the effectiveness of their strategy. Listeners will find themselves contemplating critical questions: How are local broadcasters redefining sports viewership in a digital age? What does the future hold for sports rights as teams explore new partnerships? And how can advertisers leverage the resurgence of local sports broadcasting to maximize their reach? Tune in to discover how TEGNA and other broadcasters are reshaping the sports media landscape to make something long considered old new again. More S&P Global content: MediaTalk | Season 3 | Ep. 43 - Navigating the New NBA and WNBA Media Landscape Social media followers for top professional sports teams, May 2025 Featured experts: Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

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