Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.
It didn’t. Marketers did.
In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.
This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy.
You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy.
If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages.
Key moments in this episode -
00:00 LinkedIn didn’t kill Company Pages
01:00 The article and why it’s wrong
02:00 Pages vs profiles on LinkedIn
03:00 Why Company Pages still matter
04:00 The real problem with Page content
05:30 How Pages become “bulletin boards”
06:30 ManyChat throws out the rule book
07:30 What ManyChat is doing differently
08:30 Why this strategy works on LinkedIn
09:30 The reality for social media managers
10:30 You don’t need to be “fun” to stand out
11:30 How to build a strong point of view
12:30 Using comments as a Page strategy
13:30 Why most LinkedIn Pages feel boring
14:30 Page advocacy and taking risks
15:30 Final thoughts on LinkedIn Company Pages
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInCompanyPages

Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.
With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.
If LinkedIn can’t understand who you are, it can’t confidently recommend you.
In this episode, Michelle J Raymond breaks down:
What’s changed on LinkedIn
Why profiles now drive visibility and reach
How to fix your profile so your content actually works

If your results feel inconsistent, don’t post more. Start here.
Key moments in this episode -
00:00 Would LinkedIn get you right in one sentence?
01:00 What’s changed on LinkedIn
03:00 From connections to expertise
05:00 Why profiles matter more than posts
06:30 Posts vs profile explained
08:30 Why posting more isn’t the answer
11:00 Get clear on who you’re for
12:30 What are you known for?
14:30 Consistency between profile and content
17:30 Why proof and credibility matter
19:00 Fix this before you post again
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInProfile

Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.
You’ll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to build a content system that actually drives visibility, engagement and business results.
If you’re relying on LinkedIn, content marketing or employee advocacy to grow your brand, this episode will help you stop creating more — and start using what you already have.
Key moments in this episode -
00:00 Why most B2B content gets wasted
01:30 What content waste actually looks like
04:00 Why good content still fails
06:30 Fixing sales and marketing misalignment
09:00 Repurposing content across channels
18:00 What a strong content system looks like
24:00 Where to start fixing your strategy
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

#LinkedIn #ContentMarketing #B2BMarketing

Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.
From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Page back on track.
If your content feels off, your results aren’t where they should be, or you’re constantly pulled in different directions internally, this episode will help you refocus on what actually works.
Key moments in this episode -
00:00 Fix your LinkedIn Company Page fast
02:35 Ghost Town Company Page
04:45 Internal Newsletter Company Page
07:37 Product Dump Company Page
10:22 Bringing it all together
11:10 Final advice & next steps
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260331_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1
#LinkedIn #CompanyPages #B2BMarketing2026

On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.
Key moments in this episode -
00:00 LinkedIn’s feed has changed (March 2026)
02:00 The biggest shift in the LinkedIn Home Feed
04:00 How LinkedIn now reads your behaviour over time
06:30 LinkedIn Home Feed for LinkedIn users
08:30 LinkedIn Home Feed for Company Pages
11:00 Why clarity beats volume on LinkedIn
13:00 Practical ways to take advantage of the new feed
17:00 Strategy wins again
What You'll Learn
How LinkedIn’s feed now matches content to professional interests
Why your behaviour is shaping what LinkedIn shows you
What this means for your LinkedIn profile and Company Page
How to create content the algorithm can understand and distribute
Why clarity, consistency and expertise matter more than ever
Simple ways to train the feed to work in your favour

CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260324_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1
#LinkedIn #B2BMarketing #LinkedInNewFeature