Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

Which LinkedIn updates deserve your attention, and which can wait? Michelle J Raymond breaks down Company Page verification, collaborative posts, feed testing and newsletter changes, sharing what she’s tried and what matters for B2B marketers.
Hear why she’s sticking with LinkedIn newsletters despite missing open-rate data, and what the latest updates suggest about LinkedIn’s direction.
Key moments in this episode:
00:00 LinkedIn’s Latest Updates for B2B Marketers
01:05 LinkedIn Company Page Verification and Fake Employees
03:10 LinkedIn Page Invites: Identifying Active Connections
04:00 LinkedIn Collaborative Posts: Are They Worth Using?
05:25 LinkedIn Feed Testing: Network vs For You
08:35 LinkedIn Newsletter Analytics and Missing Open Rates
10:05 New Ways to Discover LinkedIn Newsletters
11:30 LinkedIn Newsletters and AI Search Visibility
12:20 LinkedIn’s Direction: Trust, Verification and B2B Creators
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.

How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust.
Discover how to turn sales conversations into buyer-focused content, where LinkedIn organic and paid fit into the system, and what B2B marketing teams should prioritise over the next 90 days.
Key timestamps:
00:00 Rethinking LinkedIn’s role in B2B marketing
01:56 The deadly trio: LinkedIn, YouTube and AI search
10:21 Finding buyer questions and high-intent keywords
18:29 Prioritising content for SEO and AI search
24:00 Adding LinkedIn ads to your organic strategy
27:02 Creating content that helps B2B buyers choose
29:31 Getting started: priorities for the next 90 days
33:14 LinkedIn newsletters and search visibility
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
CONNECT WITH SAM DUNNING
Sam Dunning on LinkedIn
Breaking B2B YouTube
Find out more about Breaking B2B

#B2BMarketing #LinkedIn #AIO

Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries.
Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay’s advice on email marketing.
Key moments in this episode -
00:00 LinkedIn Marketing for B2B Growth
00:20 Meet Jay Schwedelson
01:53 Why Your LinkedIn Company Page Matters for Buyer Trust
03:44 How LinkedIn Helped Save Jay’s Business
07:56 Stop Posting Boring LinkedIn Content
11:17 Behind-the-Scenes Content for LinkedIn Company Pages
15:30 LinkedIn Company Pages and Employee Advocacy
20:49 AI, Imposter Syndrome and Marketing Confidence
28:05 Email Marketing and AI Inbox Summaries
30:58 Stop Overthinking Your LinkedIn Posts
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
CONNECT WITH JAY SCHWEDELSON
Jay Schwedelson on LinkedIn
Buy your copy of "Stupider People Have Done It" on Amazon
Do This Not That Podcast

#LinkedIn #LinkedInCompanyPages

Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B marketing teams.
Michelle J Raymond explains when one LinkedIn Company Page is enough, when multiple Pages make strategic sense, and how to choose the right structure for your 2027 LinkedIn strategy.
Key moments in this episode -
00:00 The LinkedIn Company Page Circus
01:19 Why brands create multiple LinkedIn Company Pages
02:15 The hidden cost of multiple Company Pages
04:45 How multiple Pages dilute your LinkedIn presence
06:08 When one LinkedIn Company Page is enough
09:20 When multiple LinkedIn Company Pages make sense
11:55 Choosing the right LinkedIn Company Page structure
12:32 The LinkedIn Company Page test for 2027
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.

Is your LinkedIn Company Page strategy ready for 2027? LinkedIn has changed, buyer behaviour is shifting, and simply repeating what worked in 2026 won't be enough.
Key moments in this episode -
00:00 – LinkedIn Company Page Strategy for 2027
01:20 – What Is Your LinkedIn Company Page Actually Doing?
03:00 – AI Discovery and LinkedIn Company Pages in 2027
04:50 – Company Page + People: The Power of Two
06:00 – Why Rinse-and-Repeat LinkedIn Strategy Won’t Work
08:40 – LinkedIn Analytics and Metrics That Matter in 2027
12:00 – When to Audit Your LinkedIn Company Page Strategy
Learn more: https://b2bgrowthco.com/linkedin-company-page-audit-strategy/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
#LinkedInCompanyPage