469: What Happens When You Stop Performing and Start Leading
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! Are you trying to lead a team, but feeling weighed down with immense pressure to always have to perform? Are you feeling overwhelmed and burnt out because you just don’t know what to do to get people to do the work anymore? Today, I’m joined by Stephanie Whittaker, an OPTAVIA coach and recent graduate of our 30 Days to $1K program, as she shares her personal journey from burnout using fear-led strategies to having a thriving business with a LOVE-LED™ approach. In this episode, Stephanie reveals how she was able to go from performance and pressure, to purpose, presence and peace. If you’re feeling like your leadership has become a burden, then there is hope, and Stephanie’s story is a powerful example that you too can make the shift from fear-led achieving…to LOVE-LED™ leading! Listen to Learn: 5:18 - The significant business decline Stephanie faced that led to her questioning her worth, and the initial signs that told her this was happening 8:01 - What she did as a result and the way that doing this demonstrates the pitfalls of using a fear-led strategy 16:23 - How shifting her content and outreach to an authentic LOVE-LED™ approach attracted long-term, like-minded clients 20:55 - Why her recent achievements go beyond just the financial gains, and a look at the profound personal satisfaction and impact she's now experiencing 27:02 - The way that Stephanie is now empowering her team and the results they are getting too using this structured, authentic approach 31:35 - How adopting a LOVE-LED™ approach brought her personal alignment, fulfillment, and presence in all areas of her life TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing CommunitySubscribe to our YouTube Channel
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37:54
468: The Trust Recession: Why We Changed Our Entire Content Strategy
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! Has your content felt disconnected lately? Maybe you’ve been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You’re craving a new way to create that actually reflects who you are and what you believe. If that’s you, I want you to hear this: you’re not behind, and you’re not broken. You’re just ready to lead. And today, I’m going to show you exactly what that looks like. For the very first time, I’m introducing something incredibly important that we’ve been building behind the scenes: the LOVE-LED™ Content Journey. This is our 4-part content strategy that helps you rebuild trust, not just with your audience, but with your own voice. This is not just another strategy. It’s a new standard for how leaders in our space are being called to show up. Because right now, we are living in a trust recession. And in a trust recession, people don’t follow noise. They follow leaders they believe in. So if this episode stirs something in you, if you feel like you’ve outgrown the old way of creating content and you’re ready to reconnect with your voice and lead with a new level of conviction, I want to invite you to join me inside TRANSFORMED. This is where you will step into a new standard of growth, built on clarity, connection, and a rhythm that finally feels like you. Listen to Learn: 3:23 - Understanding the "Trust Recession" in content strategy that’s been happening over the last year 7:43 - Introducing the LOVE-LED™ Content Journey: the new standard that is designed to rebuild trust 9:58 - The first type of content that prioritizes solving problems and serving your audience before making any offer 11:53 - A look at the second type of content where connection deepens and belonging is created 13:51 - How the third type of content builds belief by showing what's possible 16:02 - Why the final type of content is about opening doors and starting conversations, not just closing sales 18:03 - The way that leveraging the LOVE-LED™ Content Journey will rebuild your content strategy on a foundation of trust and allow you to lead with conviction while standing out as a leader in a noisy online world TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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20:40
467: Why More Content Isn't Working and What To Do Instead
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! Feeling like you're shouting into the void on social media? You’re not alone—and you’re not crazy. In this episode, I’m calling out what so many are feeling: the “just post more” advice is officially outdated. The scroll is saturated. The noise is deafening. And the grind? It's burning you out. You don’t need another content trick. You need a shift. It’s time to stop creating just to keep up—and start creating from conviction. From purpose. From alignment. Let this episode—and the one before it—remind you: your success isn’t about more content. It’s about different content. Content that actually connects, resonates, and reflects the leader you’re called to be. If you're ready to raise the standard, this one's for you. Listen to Learn: 2:58 - The destructive nature of the fear-led content model that runs on pressure, panic and perfectionism 4:15 - How an alternative exists and the power that lies in prioritizing alignment over quantity 5:22 - The different ways in which new leaders show up and how I am going to help you do this inside of TRANSFORMED 6:40 - What we will be sharing in the very first session of our free training and what our clients who learn and implement it are saying 11:39 - How the new era of content is all about better, not more content TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! 466: Transformed is Here: Step Into the Content Strategy That Changes Everything Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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11:40
466: Transformed is Here: Step Into the Content Strategy That Changes Everything
Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach. We’ve been standing at a crossroads for too long. And I’m drawing a line in the sand. It’s time to move beyond fear-based strategies and performance-obsessed content. If you're exhausted by the constant pressure to post, perform, and push... and you're craving a path that feels more authentic, more human—this is your invitation. Let’s ditch the hustle. Let’s lead with purpose. And let’s start creating content that actually connects, converts, and feels GOOD doing it. This is the beginning of a new era. LOVE-LED™ leadership starts now. Listen to Learn: 1:57 - The “line in the sand” I’ve drawn and what you’ll be seeing with this podcast as a result 4:32 - A crucial shift in perspective that is needed right now in terms of the content you create 5:46 - How real leadership begins not with posting more, but with leading deeper 10:07 - Introducing Transformed, our once-per-year, 7-day live experience and how you’ll walk away from it as a completely different person 14:46 - How you can register, take part and begin building a business with love, not fear TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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17:35
465: What Kind of Leader Are You?
Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig What kind of leader are you? And when things get tough… What do you want people to remember about how you led? With all the changes happening in our industry—and the recent shutdown of a company many of us knew—real leadership is being put to the test. In this episode, I talk about two very different kinds of leaders. I share real-life examples so you can see what makes them so different—and why it matters. What I share will give you a simple blueprint for how to lead better—especially if you’re building something that’s meant to last. Because if you're chasing legacy, not just success… then LOVE-LED™ leadership is the only way to do it. Listen to Learn: 1:11 - How true leadership emerges in crisis and why challenging times reveal more about a person's leadership style and character than when things are going well 2:12 - The fundamental difference between leading from a place of fear versus leading from a place of love 4:30 - The unsustainable nature of fear-led growth and the reasons that a fear-driven approach that prioritizes profit over people ultimately leads to burnout and pushes people away 8:22 - Why leaders who publicly criticize those who make different choices damage their own reputation and team culture 10:15 - The core principles of a LOVE-LED™ approach to leadership, and how leading in this way results in long-term profit and trust Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
The podcast for faith-driven network marketers and social sellers ready to grow their business with purpose, conviction, and peace.
If you’re done chasing success with strategies that feel out of alignment with your faith and integrity, this is your turning point.
Because the truth is:
You were never meant to build your business from fear, pressure, or performance.
The future of this industry is LOVE-LED™.
And this podcast is your roadmap for getting there.
Hosted by Bob Heilig, founder of Your Virtual Upline and creator of the LOVE-LED Growth™ methodology, this show will help you step into a new way of building your business, one that puts people and purpose before products and profit, without sacrificing growth.
This isn’t just a better way to build.
It’s the only way forward.
Each week, you’ll get:
* Belief shifts grounded in faith, purpose, and truth
* Practical content and team-building strategies that feel aligned, and actually work
* Stories of LOVE-LED™ Leaders rewriting what success looks like in this industry
* Coaching to help you grow a thriving business without sacrificing your peace, purpose, or calling
No hype. No salesy scripts. No shame-based leadership.
Just the powerful, sustainable growth that happens when you build your business on belief, and lead from the inside out.
This is the movement.
This is the model.
This is LOVE-LED™ network marketing.
Subscribe now and step into what’s next.
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