The Gstaad Guy Podcast

The Gstaad Guy sits down with Riccardo Pozzoli, founder of Hyle Consulting and one of Italy's most respected voices at the intersection of brand building, creativity, and entrepreneurship, to explore what it truly means to build a meaningful life without losing yourself in the process. From his years at Luxottica to his role as creative director of Persol, Riccardo reflects on a career shaped by constant challenge, creative ambition, and the quiet discipline of knowing when to pivot.

The conversation moves through the realities of raising a family while running a business, the tradeoffs that every ambitious life demands, and why failure, far from being something to avoid, is the most reliable engine of growth. Riccardo shares his philosophy on aligning with a partner, finding balance without pretending it is easy, and what it really means to create desirability in a world saturated with noise. Threaded throughout is a distinctly Italian perspective on life, luxury, and what it means to pursue the dream on your own terms. A warm, honest, and wide-ranging conversation about ambition, identity, and the art of living well.

Filmed at Mandarin Oriental, Milan.

(00:00) Intro ✨🎙️

(04:22) Life Decisions 🤔🛤️

(08:42) Working With Brands 🤝🏻💼

(10:10) Career Path 🛤️📈

(15:35) Growing & Innovating 🌱💡

(20:13) Being A Father 👨‍👧❤️

(25:03) Game Of Life 🎲🌍

(26:40) Finding The Right Life Balance ⚖️🧘

(32:11) Aligning With Your Partner 🤝🏻❤️

(34:35) Voicing Intentions 🗣️💭

(35:57) Transparency 🪟💡

(37:21) Importance of "Dating" With Jobs 💼❤️

(41:52) 21-22 Year-Old Version Of Oneself 🪞⏳

(49:10) Status vs. Experience 👑📖

(56:59) "Is The Status Worth It?" 🤔💎

(1:00:27) No Social Media 📵🌿

(1:03:03) Creating Desirability ✨🔮

(1:03:52) The Meaning Of "Italianity" 🇮🇹❤️

(1:06:53) Joining The Luxury World 💎👔

(1:12:25) The Italian Dream 🇮🇹🌟

(1:19:14) À La Poubelle vs. Fantastique 🗑️✨
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The Gstaad Guy sits down with Matt Friend, the comedian, actor, and impressionist who has built a devoted following by turning razor-sharp observation into some of the most entertaining content online and on stage, to explore what it truly means to make people laugh in a world that takes itself far too seriously. From discovering comedy to performing in front of live crowds, Matt reflects on the craft, the nerve, and the instinct required to land a joke in any room, for any audience.

The conversation moves through the journey from online skits to major stages, the difference between performing for a camera and commanding a room, and why great comedy has always been rooted in great observation. Matt shares how he approaches his impressions, what it means to adapt your voice without losing it, and why humour remains one of the most powerful and underrated tools a person can have. A genuinely funny and surprisingly thoughtful conversation about passion, performance, and the art of noticing what everyone else is too polite to say.

Filmed at Casa Cipriani New York's Premier River View Suite.

(00:00) Intro ✨🎙️

(02:20) Accents 🗣️🌍

(06:20) Impressions 🎭😄

(08:18) Trump Impression 🇺🇸🎤

(08:39) Roger Federer 🎾🏆

(09:13) Rafael Nadal 🎾💪🏼

(09:26) Novak Djokovic 🎾🌟

(09:53) RFK Jr. 🇺🇸🎙️

(10:13) Bill Gates 💻💰

(13:05) Discovering Comedy 😂💡

(14:18) Performing In Front Of A Crowd 🎤👥

(17:36) Social Media vs. IRL 📱🌍

(19:11) Mitch McConnell 🏛️🐢

(20:12) Ted Cruz 🇺🇸🤠

(20:30) Bernie Sanders 🌹✊🏻

(21:34) Austin Butler 🎬😎

(22:25) Language vs. Final Product 🗣️🎯

(27:49) An Unserious Generation 😜📱

(31:24) Embracing Comedy 😂❤️

(33:16) Observing The Rich 👀💎

(35:36) Tapping Into Luxury Brands 👔✨

(37:50) Inspiration For The Comedy 💡😂

(41:54) Comedy As A Tool In Dating 😂❤️

(45:29) À La Poubelle vs. Fantastique 🗑️✨
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The Gstaad Guy sits down with Charles Rosier, co-founder & CEO of Augustinus Bader, the biotech skincare brand that brought revolutionary stem cell science out of the medical world and into the hands of consumers, to explore what it truly takes to build something extraordinary from the edge of the impossible. From a dramatic change in career path to navigating near bankruptcy, Charles reflects on the determination, sacrifice, and quiet self-belief that kept the vision alive when almost nothing else did.

The conversation moves through the science behind the brand, the challenge of democratising skincare without compromising its integrity, and why building a strong identity in one of the world's most competitive industries demands as much courage as it does innovation. Charles shares what he looks for in a team, how the perception of skincare is evolving, and why trusting the process, even when the process is brutal, is the only way to create something that lasts. A compelling conversation about medicine, reinvention, and what happens when science and luxury finally meet.

Filmed at The Twenty Two (London), Gingko Suite.

(00:00) Intro ✨🎙️

(00:34) Who Is AB? 🙋👤

(03:45) Early Applications 🧴✨

(05:55) Purpose 🎯❤️

(08:00) Launching A Brand 🚀🌟

(10:00) The Idea 💡🔮

(11:14) Democratising Skincare 🤝🏻💆

(14:59) Perception Of Skincare 👁️🧴

(20:10) Ingredients 🌿🔬

(21:35) The Rich Cream 💎🧴

(27:01) Becoming A Founder 👔🚀

(31:33) Skincare Landscape 🌍🧴

(36:10) Ready To Sacrifice Everything 💪🏻🔥

(39:53) Packaging 📦✨

(44:08) Becoming A Skincare Entrepreneur 💼🌟

(48:34) What To Look For In A Team 👥🔍

(51:34) Running A Business In London 🇬🇧💼

(55:42) À La Poubelle vs. Fantastique 🗑️✨
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The Gstaad Guy sits down with Endo Kazutoshi, one of the most revered third-generation sushi masters in the world, to explore a life shaped by inherited craft, quiet discipline, and an unwavering devotion to the guest. From a destiny that was never forced upon him yet always seemed inevitable, Endo reflects on what it means to carry a family tradition forward while finding his own voice within it, and how the loss of his father deepened his understanding of what this craft truly demands.

The conversation moves through the philosophy of omakase, the art of reading a guest before a single piece of fish is cut, and why the best sushi experience is one where less does infinitely more. Endo shares his approach to sourcing ingredients, the discipline required to build the right team around a shared vision, and how a deep knowledge of produce, technique, and human emotion combine to create something that transcends a meal. A rare and intimate look at mastery in its most refined form, and the lifetime of dedication it takes to make something look effortless.

Filmed at the TASCHEN London bookstore.

(00:00) Intro ✨🎙️

(01:11) Career Path 🛤️💼

(01:50) Third-Generation Sushi Master 🍣👨‍🍳

(05:39) Destiny 🌟🔮

(06:42) Student & Master 📚🥋

(08:38) Father Passing 🕊️❤️

(12:13) Omakase 🍣🎌

(14:43) Definition of Omakase 📖🍽️

(17:56) Building The Right Team 👥🤝

(20:27) Common Goal & Vision 🎯🌟

(22:57) Evolution Of Sushi Making 🔄🍣

(26:40) Italian vs. Japanese Values 🇮🇹🇯🇵

(29:55) Storytelling Around Food 📖🍽️

(32:04) Core Pillars Of Sushi 🏛️🍣

(33:48) Wasabi 🌿🔥

(36:43) Dining Emotions 😌❤️

(38:22) London 🇬🇧🌆

(39:21) Why I Source Locally 🌱🏡

(41:38) Aging Technique ⏳🔬

(43:30) Handling Fish 🐟🤲

(44:17) Personal Drive 💪🔥

(45:39) Apprentices 👨‍🎓🍣

(47:52) Rapid-Fire Sushi Etiquette ⚡🍣

(51:00) Uni 🦔🍣

(52:05) The Perfect Omakase Guest 😊🎌

(54:45) À La Poubelle vs. Fantastique 🗑️✨
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The Gstaad Guy sits down with Simon de Pury, founder of de PURY, former chairman and chief auctioneer of Phillips de Pury & Company, former Europe chairman and chief auctioneer of Sotheby's, and former curator of the Thyssen-Bornemisza Collection, to explore a life lived entirely in pursuit of beauty, curiosity, and the extraordinary. Raised on Swiss values and drawn to galleries and collectors from a young age, Simon reflects on how a deep obsession with art, music, and human connection shaped a career at the very centre of the global art world.

The conversation moves through the philosophy of collecting, the evolution of taste, and why Simon believes everyone is a collector at heart whether they know it or not. He shares how art has become increasingly social, the barriers that have long defined the industry and the forces now dismantling them, and why the best pieces have a way of choosing their buyer rather than the other way around. Threaded throughout is the one tool Simon has always relied on as much as any eye for great work: humour. A generous, wide-ranging conversation about passion, obsession, and what it truly means to live with art.

Filmed at The Twenty Two (London), Gingko Suite.

Chapters:

(00:00) Intro ✨🎙️

(01:24) Background 🌍📖

(02:07) The Gstaad Guy 🎿😎

(03:15) Humour 😂🎭

(05:58) Charity Events 🤝🏻❤️

(08:50) Basel 🎨🏛️

(11:13) Curiosity 🔍🧠

(13:47) Passion For Art 🎨❤️

(14:14) Collecting Is An Art 🖼️✨

(18:45) Storytelling 📖🎙️

(21:26) How Taste Evolves 👁️📈

(26:04) Art Has Become Social 📱🎨

(29:47) Kanye West 🎤👑

(31:49) Footballers Buying Art ⚽🖼️

(33:22) Tastemakers 👔✨

(34:03) Fashion & Art 👗🎨

(36:54) Showcasing Your Art 🖼️💡

(39:48) Art Ecosystem 🌍🔄

(42:10) How Freeports Work 🏦🔒

(48:21) Important Factors In Art ⚖️🔑

(51:27) The Art Piece Choosing The Buyer 🖼️🤝🏻

(56:04) Interdisciplinary Approach 🔀🧠

(1:01:13) Obsession 🔥💭

(1:03:43) Attributes Of An Art Collector 🧐💎

(1:07:30) The Art World 🌍🖼️

(1:10:35) Money vs. Passion 💰❤️

(1:12:33) Art World Dos & Don'ts ✅❌

(1:15:34) DJing 🎧🎶

(1:18:28) Being Swiss 🇨🇭⛰️

(1:24:40) À La Poubelle vs. Fantastique 🗑️✨

(1:27:45) The Future 🔮🚀
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