We Are For Good Podcast - The Podcast for Nonprofits

• 665. Working Session: Activate Your Board + Grow Your Pipeline with Rhea Wong

  If year-end fundraising feels like an all-gas-no-brakes sprint, this Working Session is your moment to regroup, refocus, and rally your strongest allies. We brought in fundraising expert and author Rhea Wong for a rapid-fire strategy session on two mission-critical moves: activating your board before December 31 and turning year-end gifts, signals, and conversations into a predictable 2026 pipeline — in under 30 minutes.Rhea walks us through her signature approach to board engagement and donor outreach: one rooted in clarity, specificity, and creating micro-yes moments that move relationships forward. You’ll learn how to give board members turnkey actions they’ll actually complete, how to structure two-call closes for warm prospects, and how to use January to set up a smarter, stronger pipeline for the entire year.Top 3 Takeaways:Your Board Is Your Force Multiplier: Stop sending blanket emails. Start giving individuals clear, specific, low-friction tasks — from making their own gift to nudging warm contacts to posting on LinkedIn. Activated intentionally, your board becomes your most powerful surface-area expander.December Is for Decisions: Rhea breaks down her two-step outreach process — the R for R.O. (Reason for Reaching Out), the alignment call, the opportunity call, and the art of making a clear ask and then staying quiet. January Is Your Pipeline Launchpad: Retention workflows, short donor surveys, micro-engagement signals, and a simple “schedule time with me” link in your email signature can dramatically increase donor conversations. Plus her favorite January homework: donor interviews that build your 2026 avatar and deepen relationships with zero solicitation pressure.This episode is packed with low-lift, high-impact tactics to help you close strong this year — and build a donor pipeline that carries you confidently into the next.Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let’s get to work.Episode Highlights: Four Quick Board Actions for Year-End Fundraising (00:58)Getting Your Nonprofit and Board Members on LinkedIn (03:39)Making Board Engagement Fun & Effective (04:01)Removing Friction: Scripts, Emails & Turnkey Tasks (05:08)How to Move Unengaged Board Members to Action (05:39)December is for Decisions: Triage Your Donor List (08:08) The Two-Call Strategy for Major Gift Closes (09:10)0:12:06 – Handling Objections & Building Consent at Every StepWhat to Do in January: Retention & Stewardship (14:25)Using Surveys & Engagement Data to Build Your Pipeline (15:16) Hot Prospect Lists & Calendar Link Pro Tips (17:43)Donor Interviews: Building Avatars & Deepening Relationships (18:15)Final Reflections, Resources, and Closing (19:27) Episode Shownotes: www.weareforgood.com/episode/665//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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• 664. Working Session: Build Your Next Two Weeks of Content in 1 Hour - Julia Campbell

  If creating content feels like a treadmill you can’t quite step off, this Working Session is your reset button. We brought in nonprofit marketing expert and author Julia Campbell to teach you how to build a simple, sustainable content calendar for your next two weeks — in under an hour.Julia walks us through her signature approach to content planning: one rooted in clarity, consistency, and choosing the platforms that actually support your goals. You’ll learn how to identify your core content buckets, repurpose stories across channels, and build a weekly rhythm that doesn’t burn you out.Top 3 Takeaways:Build Around Four Buckets: Impact, Engagement, Authority, and Human-Centered content give you a reliable weekly structure. When your buckets are clear, your content becomes far easier to plan.Work With Your Capacity, Not Against It: If you can’t build your content calendar in an hour, you're probably on too many platforms. Julia breaks down how to evaluate where your audience truly is, what each channel does best, and how to double down without overwhelm.Stories Are Your Anchor: One strong story each week — with a hook, emotional resonance, and mission clarity — can power multiple posts across multiple channels. Storytelling is the breadcrumb trail that leads supporters toward deeper understanding (and engagement).This episode is packed with low-lift, high-clarity tactics to help you show up consistently — without reinventing your content strategy every week.Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let’s get to work.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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• 663. Working Session: LinkedIn Strategies for Year-End with Tania Bhattacharyya

  If you want to show up meaningfully during the most generous—and most crowded—season of the year, LinkedIn may be your most overlooked year-end fundraising tool. We brought in LinkedIn strategist Tania Bhattacharya of Lumos Marketing to unpack how nonprofits can use the platform to grow visibility, spark connections, and strengthen warm relationships in the final weeks of the year.Top 3 Takeaways:Turn Gratitude Into Visibility — Year-end is the perfect moment to spotlight partners, volunteers, and community moments. Tagging people and companies creates a ripple effect that expands reach, builds trust, and even opens doors to corporate giving.Use Polls to Listen, Not Just Ask — Simple LinkedIn polls help donors and supporters engage without pressure—especially the “lurkers.” Asking what issues matter most gives you insight, follow-up opportunities, and content direction right when you need it.Lead With Humans, Not Just Logos — Personal profiles outperform company pages every time. Activate a visible leader, board member, or champion to share authentically, and use DMs, voice notes, and quick check-ins to nurture relationships before December 31.This episode gives you low-lift, high-impact ways to leverage LinkedIn in the final stretch—without burning out or reinventing your entire strategy. Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let’s get to work.Episode Highlights: Harnessing the Ripple Effect with Volunteer Stories (03:01)Engaging with LinkedIn Polls (06:00)Building Connections through Direct Messaging (09:00)Personal vs. Organizational Posting (11:59)Importance of Personal Branding (12:00)Leveraging LinkedIn Direct Messages (14:49)Year-End Strategies on LinkedIn (15:00)Practical Tips for Ongoing Connection (16:00)Episode Shownotes: www.weareforgood.com/episode/662//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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• Gather At The Well: Is Your Workplace Actually Toxic? Self-Study, Burnout + the Courage to Stay or Go - Elandria Jackson Charles, Lindsey Fuller, and Naomi Hattaway

  Feeling worn down by work or wondering if your burnout is more than just stress? You’re not alone. In this episode, Lindsey Fuller is joined with Elandria Jackson Charles and Naomi Hattaway for a heartfelt conversation about how our jobs impact our wellbeing—and what to do when things start to feel overwhelming. Together, they explore real stories of burnout and offer gentle, practical tools for tuning into your own needs. Tap into how to recognize the difference between everyday discomfort and true harm, plus find fresh ways to rest and even reclaim joy amid the daily grind. Whether you’re considering a career shift, dreaming of consulting, or simply hoping to feel more balanced, this conversation will support you and give you thoughtful steps to move forward.Episode HighlightsExploring Self-Study and Burnout (02:57)The Importance of Nature and Grounding (05:31)Navigating Personal and Professional Seasons (08:22)Tools for Self-Care and Recovery (10:43)The Role of Agency in Time Management (13:47)Creating Protected Time for Wellbeing (16:54)The Power of Naming and Noticing (19:43)Zoom Out Somatic Practice (22:50)Understanding Workplace Dynamics (27:32)Differentiating Misalignment, Dysfunction, and Toxicity (28:49)Navigating the Transition to Consulting (35:20)Naomi and Elandria’s Affirmations (43:12) Episode Shownotes: www.weareforgood.com/episode/toxicworkplace//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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• 662. Working Session: Make Your Year-End Emails Stand Out with Caroline Griffin

  If you want your year-end emails to stand out in the noisiest inbox season of the year, this Working Session is your new playbook. We brought in marketer and dynamic-content expert Caroline Griffin to break down the simple personalization shifts that make every donor feel seen—so your emails land, resonate, and inspire action.Top 3 Takeaways:Make Personalization Actually Personal — Go beyond “Hi {{ first_name }}.” Use giving history, donor status, or meaningful milestones to help supporters recognize their own impact—and feel connected to your mission.Segment Smarter, Not Harder — Data not perfect? No problem. Segmentation by donor behavior (last gift, last year, lapsed, monthly) allows you to tailor messages without relying on risky merge fields.Honor Donors by Adjusting Your Messaging — Once someone gives, they shouldn’t keep receiving asks during year-end. Excluding recent donors, or swapping in a gratitude version, strengthens trust and donor love.This episode digs into practical, approachable ways to bring more humanity and relevance to your year-end email strategy—no fancy tech required. Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let’s get to work.Episode HighlightsWhy Dynamic Content Is the Nonprofit Email Superpower No One’s Using (01:11)Beyond Merge Tags: Getting Creative With Donor Personalization (02:23)Using Giving History and Impact Data to Deepen Donor Relationships (03:13)Re-engaging Lapsed Donors Through Smart Dynamic Content (04:33)Data Accuracy Tips: What to Do When Merge Tags Go Wrong (05:10)Segmenting Donors Based on Recent Giving Activity (06:21)The Donor-Respect Rule: Excluding Recent Givers From Appeal Emails (07:39)Automating Segmentation and Exclusions in Your Email List (08:52)Seeing Year-End Emails Through the Donor’s Eyes (09:59)Episode Shownotes: www.weareforgood.com/episode/662//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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