The Will Clarke Podcast

• Dr. Dubplate - How to Build a Music Brand That Supports Artists & Shapes Culture!

  Podcast Overview: In this conversation, Will Clarke and Yanis aka Dr. Dubplate discuss the evolution of the UK dance music scene, the influence of iconic venues like Plastic People, and the challenges faced by smaller venues in the current climate. Yanis shares his journey in music, the founding of his record label EC2A, and the innovative strategies he employed to build a community and support emerging artists. The discussion highlights the importance of grassroots culture in music and the impact of commercialism on the industry. In this engaging conversation, Yanis and Will Clarke explore the evolving landscape of the music industry, focusing on the importance of community, the resurgence of vinyl, and the innovations in music distribution. They discuss the pressures artists face in the digital age, the significance of supporting local economies, and theneed for genuine connections between fans and artists. The conversation emphasizes the importance of passion, persistence, and the value of tangible music experiences in a streaming-dominated world.Who Is Dr Dubplate: Be it viral moments during DJ sets or breaking down barriers for the new generation with his label ec2a, Dr Dubplate and the UK’s new underground run closely alongside one another. Dr Dubplate’s entry into dance music came as a teenager. Heavily influenced by his father – then manager of London institution Plastic People – he grew up absorbing Afrobeat, Rare Groove, House and Funk. Working the cloakroom on Thursday nights at Plastic People he was exposed to residencies and performances from some of the most esteemed artists – Theo Parrish, Four Tet and Floating Points to name a few- which paved the way for an education in and appreciation of UK Sound system and club culture. Dr Dubplate’s DJ stripes were earned in Bristol, as promoter and resident for party series Piff where he played alongside artists such as Mall Grab, DJ Seinfeld and Hodge. In 2020 he established ec2a – a more personal project referencing his inspiration and upbringing. Emerging during the height of the new UK Garage scene, Yanis’s debut as Dr Dubplate soon followed. With label and DJ projects running side by side, a following quickly formed, leading to bookings up and down the country when clubs re-opened, and a breakthrough year in 2021. A memorable headline B2B set with Interplanetary Criminal for Keep Hush, at their sold out summer festival, catapulted him into the eyes and ears of post-pandemic clubbers as did an ec2a Fabric RM3 takeover later that year. With a rich musical upbringing, it’s no coincidence that Dr Dubplate’s sets reflect his character; a positive, multi-genre taste with gun fingers as part of the blueprint and treating his crowds to everything from Gil Scott Heron to Kwengface, Dubstep to UK Funky and Trap.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

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• Louisahhh - Why Streaming Platforms Must Do Better For Artists

  Podcast Overview: In this engaging conversation, Will Clarke and Louisa discuss their experiences with rave cruises, the evolution of self-worth in the music industry, and the challenges posed by streaming platforms like Spotify. They delve into the impact of digital streaming on artists, the value of music in a digital age, and the role of AI in music production. Personal anecdotes highlight the emotional connection to music and the importance of valuing artistic labor. In this conversation, Will Clarke and Louisa delve into the economic realities faced by artists in the music industry, particularly in relation to streaming royalties and the impact of platforms like Spotify. They discuss the importance of valuing art and the challenges artists face in making a sustainable living. The conversation also touches on the role of sponsorship, cultural relevance, and the need for artists to connect meaningfully with their audience through merchandising and branding. In this conversation, Will Clarke and Louisa discuss the intricacies of navigating the music industry as artists, emphasizing the importance of connection through platforms like podcasts. They explore the evolving definition of success, the challenges of transitioning from DJing to live performances, and the significance of setting personal metrics for success. Louisa shares her insights on embracing vulnerability, the joy of the creative process, and the realities of touring with a live band. They conclude with valuable advice for aspiring artists, highlighting the need for clarity in intentions and the importance of enjoying the journey.Who Is Louisahhh: New York bred, Paris based performer, DJ, producer. Co-founder of RAAR. Thrilled to be alive.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

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  1:26:57
• Cloonee - It Took 10 Years To Blow Up Overnight

  Podcast Overview: In this engaging conversation, Cloonee shares his experiences transitioning from a British artist to a prominent figure in the American music scene. He discusses the challenges of maintaining a healthy lifestyle while on tour, the evolution of DJing, and the pressures of producing successful music. Cloonee reflects on his journey, the importance of intuition in seizing opportunities, and the gradual grind that leads to success in the music industry. In this conversation, Cloonee shares insights into his creative process for the hit track 'Sip and Yak', discussing the spontaneous nature of his music production and the role of social media in shaping modern music careers. He reflects on his journey post-COVID, the importance of taking time to appreciate his achievements, and his aspirations for the future, including building a sustainable life beyond music. Additionally, Cloonee talks about his fashion brand, highlighting the rewarding experience of seeing fans wear his designs. In this conversation, Cloonee and Will Clarke delve into the intricacies of merchandising and branding within the music industry. They discuss their personal experiences with merchandise, the evolution of Cloonee's brand Hellbent, and the challenges of building a fashion brand from scratch. The conversation also touches on future goals for events and the importance of self-reliance and authenticity in the music industry. Cloonee shares valuable advice for aspiring artists, emphasizing the need to trust one's instincts and focus on personal growth rather than comparisons with others.Who Is Cloonee: Since his breakthrough in 2019 following ‘The Ciggie’ on Solid Grooves Raw and his first Beatport #1 ‘Be Good To Me’ on Big Beat, plus material on Solardo’s Sola, Elrow, Lee Foss’ Repopulate Mars, and more, Cloonee has been on an ever-escalating ascent towards the top of tech house’s global elitesJoin for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

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  1:06:45
• Rose Ryot - Remembering The Culture & Growing Collectives in 2025

  Podcast Overview: In this conversation, Will Clarke and Rose Ryot delve into the evolution of Rose Ryot from the previous project Born Dirty, discussing the challenges faced in the music industry, the pressure of maintaining an artistic identity amidst commercial expectations, and the importance of cultural responsibility in music. They explore the complexities of trust in collaboration, the necessity of releasing music, and the balance between personal and professional life. The dialogue emphasizes the need for artists to stay true to their vision while navigating the commercial landscape of the music industry. In this engaging conversation, Rose Ryot and Will Clarke explore the evolution of music production, the cultural implications of DJing, and the challenges faced in live performances. They discuss the saturation of the music industry, the importance of community and collectives, and the balance between artistic integrity and commercial success. The dialogue reflects on the past and present of music culture, emphasizing the need for genuine connections among artists and the significance of quality in music creation.Who Is Rose Ryot: Introducing "Rose Ryot" –where electronic beats meet a world of diverse musical influences, a sonic journey crafted by French singer-songwriter, composer, and music producer Mika Abadie. Rose Ryot is a burgeoning project that promises to bring depth to the electronic landscape. More than just a project, Rose Ryot is an immersive experience. Whether presented as a semi-live DJ set or a full band performance, the intention is clear –to envelop listeners in a world where warmth, emotion, and depth reign supreme. With Rose Ryot, Mika invites you to embark on a sonic journey that transcends boundaries, leaving an indelible mark on the soul.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

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  1:13:01
• Alex Jukes - Content Is Key To Grow Your Artist Career in 2025 : PR Expert Explains

  Podcast Overview: In this conversation, Will Clarke interviews Alex Jukes, the director of Jukebox PR, about the evolution of music PR, the importance of engaging content, and the shifting landscape of club and festival culture. They discuss how PR has transitioned from traditional media to digital platforms, the significance of social media in artist promotion, and the current trends in electronic music. Alex shares insights on how artists can effectively create content and the relevance of DJ promo in today's music industry. In this conversation, Will Clarke and Alex Jukes delve into the evolving landscape of music promotion, emphasizing the importance of professional PR services and tailored marketing strategies. They discuss the innovative concept of 'tribes' in music promotion, the significance of community pages, and the role of superfans in an artist's growth. The conversation also touches on the impact of social media, the necessity of creating genuine connections with fans, and the future trends in the music industry, particularly in relation to community engagement and the balance between personal branding and music promotion.Who Is Alex Jukes: PR, Marketing and influencer expert. Director of Jukebox, The Tribes, Jukebox 3.0. Investor in start ups and great ideas.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

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