Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
Carli LeBlanc | Content Creator & Social Media Marketing Strategist

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69 episodios
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Your Instagram page might be costing you clients — and you don't even know it.
In this episode, I sit down with Houston business consultant Mia Anderson for a live social media audit. We go through her page in real time — her bio, her content, her links, her highlights — and I break down exactly what's working, what's not, and how to fix it.
If you're a service-based business owner and you've ever wondered why people are landing on your page but not reaching out, this episode is going to hit different.
Here's what we cover:
Why your bio is too vague and how to get crystal clear on what you actually sell
The SEO trick most people miss in their Instagram name field
How to write a bio so clear a first grader can understand what you do
Why your link in bio needs a direction — not just a link
Why B-roll without context isn't converting and how to fix it
The social proof strategy that makes people pull the trigger on booking you
How to repurpose content you've already captured instead of starting from scratch
____________________________
🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast
📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day
📸 Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!
📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk
📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat
🎧 Don’t Forget to Subscribe & Leave a Review! - Send us Fan Mail
You're posting consistently, your content looks good — so why isn't it converting?
In this episode, I'm breaking down exactly what makes content actually convert to paying clients, why most business owners are missing it, and the exact framework I use to create content with intention. This one is packed.
Here's what we cover:
The 5 reasons your content looks good but isn't converting
Why "cute" content is actually hurting your business
My 6-step content framework that actually drives action
Why knowing all of this still won't get you clients on its own (and what will)
The 4 things holding most people back from executing
____________________________
🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast
📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day
📸 Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!
📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk
📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat
🎧 Don’t Forget to Subscribe & Leave a Review! - Send us Fan Mail
If you've ever boosted a post and wondered why nothing happened — this episode is for you.
I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping.
Here's what we cover:
The real difference between boosting a post and running ads through Meta Ads Manager
The Meta Pixel — what it is and why you need it set up NOW, even if you're not ready to run ads yet
The best type of content that performs well as an ad
Which campaign objective to start with and why awareness is still queen
Realistic ad spend for beginners — and when you're actually ready to run a sales campaign
The most common mistakes people make that waste their ad budget
If you've been sleeping on ads or too intimidated to start — this is your sign.
🔗 Connect with Jana on Instagram: @theJanaBishop
____________________________
🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast
📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day
📸 Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!
📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk
📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat
🎧 Don’t Forget to Subscribe & Leave a Review! 66. What This Quarter Taught Me About Building a Business While Working Full-Time
07/04/2026 | 34 minSend us Fan Mail
Q1 is DONE. And I'm not letting it pass without breaking it all the way down.
In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. No fluff, just real talk about what actually happened and what I'm building on going into Q2.
Here's what we're getting into:
A full breakdown of my Q1 goals — what I hit and what I missed
The strategies that actually moved the needle (and the ones that didn't)
My game plan for Q2 and how I'm approaching it differently
The launch of my new offer — the Content to Client Framework — and what that's going to look like
If you're a side hustler trying to build something real, this episode is for you. Let's get into it.
____________________________
🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast
📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day
📸 Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!
📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk
📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat
🎧 Don’t Forget to Subscribe & Leave a Review!65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work)
31/03/2026 | 52 minSend us Fan Mail
If you’re tired of constantly chasing new clients, this conversation is going to shift something for you.
In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service providers can turn one-time clients into repeat bookings and referrals without burning out.
We break down the biggest mistakes business owners make with client experience, why offboarding is where most people lose repeat revenue, and the simple upgrades you can implement this week to make your client process feel more professional, personal, and unforgettable.
If you want more repeat clients, better testimonials, and referrals that don’t require you to “post harder,” press play.
____________________________
🔗 Follow Me On Socials:
Instagram: @cd.creativeco | @thesidehustlherpodcast
📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day
📸 Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!
📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk
📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat
🎧 Don’t Forget to Subscribe & Leave a Review!
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Acerca de Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.Tune in for weekly episodes that cover:Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the sideIf you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
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