Identity, Style, and Belonging w/ Priscilla Lau | Ep 380
Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community.
They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their creative career while staying true to themselves.
Timestamps:
(00:00) Intro
(03:05) Google/YouTube partnerships origin story
(07:06) Asian American identity journey
(09:02) Learning sales; 70% close
(15:02) Style permission and fit
(19:47) “Clothes are tools” framework
(21:04) Travel uniform: layers, pockets
(23:15) Style as social icebreaker
(28:31) Defining your zone of genius
(44:31) Legacy, parenting, purpose, service
(49:00) Caltrain joy; closing reflections
Hey listeners! Here is a savings opportunity for the AIGA Design Conference in October. Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket. https://www.aiga.org/design/aiga-design-conference
Check out today's guest, Priscilla Lau:
Instagram: https://www.instagram.com/priscillaylau/?hl=en
LinkedIn: https://www.linkedin.com/in/priscillalau
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
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Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
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Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
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TikTok:https://www.tiktok.com/@thechrisdo
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Behance: https://www.behance.net/chrisdo
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Mastering LinkedIn w/ Jasmin Alic | Ep 379
What if the secret to standing out on LinkedIn isn’t posting more—but mastering comments?
In this episode, Chris Do talks with copywriter and creative strategist Jasmin Alic about building influence, writing with rhythm, and showing up with consistency. From his early days as a rapper to becoming one of LinkedIn’s most engaging voices, Jasmin breaks down how creators can use discipline, habits, and authentic interaction to earn visibility and trust online.
Timestamps:
(00:00) Intro
(02:05) Power of LinkedIn comments
(05:10) From rap career to copywriting
(10:15) Why posting daily is overrated
(18:20) Engagement as habit, not job
(26:00) Mastering LinkedIn algorithm timing
(37:20) Finding content ideas in comments
(48:15) Building trust and real community
(01:01:10) Balancing business and family life
(01:15:30) Discipline, mindset, and consistency
(01:37:50) Rap, rhythm, and persuasive writing
(01:49:10) Final reflections and key takeaways
Hey listeners! Here is a savings opportunity for the AIGA Design Conference in October. Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket. https://www.aiga.org/design/aiga-design-conference
Check out today's guest, Jasmin Alic:
Website: https://www.hey-jay.com/
Jasmin Alic LinkedIn:https://www.linkedin.com/in/alicjasmin/?originalSubdomain=ba
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
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TikTok:https://www.tiktok.com/@thechrisdo
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Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Costs of Being Internet Famous w/ Jodie Cook | Ep 378
What’s the real cost of internet fame? In this episode, Chris and Jodie Cook break down the hidden pressures of building a big online audience—relentless DMs, parasocial fans, and the constant demand for time and attention.
You’ll learn how to set boundaries, use automation to manage inbox overload, and price coaching calls in a way that protects your energy while increasing client results. Jodie also shares the challenges of authenticity online, the perks (and pitfalls) of recognition, and why clear systems are key to thriving in the spotlight.
This is a must-listen for creators, founders, and coaches who want to grow without burning out.
Timestamps
(00:00) — Cost of Internet Fame
02:46) — Managing Social Media DMs
(05:22) — DM Automation Tools
(09:16) — Coaching Call Pricing
(14:20) — Client Prep Questions
(22:19) — Parasocial Fan Boundaries
(31:46) — Benefits of Recognition
(37:28) — Online Authenticity vs Persona
(44:01) — Dark Side of Fame
(48:27) — Fake Net Worth Sites
(50:43) — Final Episode Takeaways
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://jodiecook.com
https://coachvox.ai
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
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Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Free Work That Actually Pays w/ Troy Plota | Ep 377
From Atlanta studios to Hollywood sets to inventing new technology, Troy Plota has built a career on persistence and reinvention. In this conversation with Chris Do, he shares how he went from organizing model books to shooting celebrities, the $35K day that changed everything, and the app that transformed still photos into living motion.
But the story doesn’t stop there. Troy opens up about clients who refused to pay, platforms that exploited his work, and why he believes DAOs could finally give artists ownership and fair compensation. If you’ve ever wondered what it takes to build, lose, and rebuild again in the creative industry, this episode is for you.
Timestamps:
(00:00) – Intro
(03:29) – Shooting Mariah Carey and Usher
(05:00) – Fashion “testing” explained
(09:37) – $250 shoots to $35K payday
(11:12) – Free work lands a big client
(13:33) – Catalog jobs and cashflow struggles
(15:58) – Tony Braxton photos used without pay
(20:21) – Playboy shoots: nine lights, full precision
(22:16) – Investor backs out of VR startup
(23:54) – Beta launch earns $230K
(24:37) – App turns stills into motion
(26:54) – Slammed-fist meeting with acquirers
(38:21) – Platforms profit while creators don’t
(45:50) – Where to Learn More
Check Out Today's Guest, Troy Plota:
Website: https://troyplota.com
Plotaverse (his app/platform): https://plotaverse.com
X (Twitter): @troyplota
Instagram: @Plotagraph
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
LinkedIn: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter/X: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
YouTube: https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
Twitter/X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Future-Proof Your Marketing Strategy w/ Allan Dib | Ep 376
In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world.
Using his playful “wedding episode” framework—something old, something new, something borrowed, something blue—Allan shares why fundamentals never go out of style, how AI is an Iron Man suit (not a replacement), why creativity and identity are the ultimate differentiators, and how to use simple human touches to cut through digital clutter.
They explore the real challenges creators face today: obscurity vs. theft, average messaging vs. standout authenticity, and why giving away your best ideas often creates the greatest opportunities. Along the way, Allan introduces lean marketing principles, the barbell strategy, and the concept of “positive externalities” that make your marketing valuable—even to those who never buy.
Timestamps:
(00:00) Intro & The Wedding Episode Setup
(01:19) Something Old — Fundamentals in an AI-Obsessed World
(04:42) AI as the Iron Man Suit
(10:10) Composer vs. Conductor: The Creative Advantage
(11:44) Obscurity vs. Theft in the Creator Economy
(13:52) Give Away 99% of Your Best Stuff
(15:31) Standing Out: Analog & Pattern Interrupts
(19:19) Marketing That Creates Positive Externalities
(21:32) Brandwidth: Why 47 Minutes Builds Trust
(23:19) Something Borrowed — The Barbell Strategy
(44:44) Something Blue — Future-Proofing Your Marketing
Check out today’s guest, Allan Dib:
Website: https://successwise.com/
The One Page Marketing Plan: https://www.amazon.com/dp/1941142990
Lean Marketing: https://www.amazon.com/dp/0648780745
LinkedIn: https://www.linkedin.com/in/allandib/
Twitter/X: https://x.com/allandib
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
LinkedIn: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter/X: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
YouTube: https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
Twitter/X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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