Food for Thought Leadership: AI Agents Are on the Rise in the Food Industry and Here's Why
In this episode of Food for Thought Leadership, Food Institute vice president of content and client relationships Chris Campbell sits down with Barry Thomas, senior thought leader at Kantar, to unpack the rapid rise of agentic AI — a new class of AI systems that don’t just generate information, but take action on behalf of the user. Thomas explains why agentic AI represents a foundational shift in how consumers discover, evaluate, and shop for products. He explores how AI-powered shopping apps, answer-engines, and agentic browsers are reshaping the digital journey, and why businesses should prepare now for changes that will accelerate through 2026.
The conversation also dives into how this technology impacts retailers, CPG manufacturers, and foodservice operators — from the rise of metadata marketing and AI-optimized product visibility to the growing influence of user-generated content in agentic shopping environments. Thomas outlines the challenges ahead: data governance, shifting retail media dynamics, consumer trust, and the delicate balance between authenticity and automation. With younger demographics adopting AI at record speed, the companies that invest in upskilling and AI-readiness today stand to gain the strongest competitive advantage tomorrow.
More About Barry Thomas:
Barry is one of Kantar’s foremost global commerce experts with a distinguished history of serving customers, partners, and people throughout his more than 30 years in the retail, food service, and FMCG industries. His 25-year career with The Coca-Company featured landmark achievements in the areas of customer leadership, customer marketing, ecommerce, innovation, consumer insights, category management, and future strategies. Before joining the Coca-Cola system, Barry worked for Pfizer (formerly Wyeth-Ayerst) for seven years in commercial, customer, marketing, and insights roles. Barry earned a bachelor's degree in business from the University of North Florida and an MBA from Mercer University. He is currently on the advisory boards of the Digital Marketing Institute, George Washington University Digital Marketing Program, and the Fellowship of Christian Athletes.
More About Kantar:
Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We combine the most meaningful attitudinal and behavioral data with deep expertise and technology platforms to track how people think and act.
To learn more, visit https://retailiq.kantar.com/.