The Agave Social Club

In this episode, we sit down with Allie Morris, Chief Marketing Officer of El Bandido Yankee Tequila—a brand that’s been making serious noise by blending authentic production methods with bold, modern storytelling.
Allie takes us inside what it really means to build a tequila brand in today’s crowded market. From honoring traditional processes at a historic distillery to shaping a voice that resonates with a new generation of drinkers, she shares how El Bandido Yankee is carving out its identity without cutting corners.
We also get into the realities of marketing tequila in 2026—what consumers care about, how transparency plays a role and some hints at what's next for the brand. 

Learn more about El Bandido Yankee Tequila at https://elbandidoyankee.com/
 Follow The Agave Social Club for more conversations with the people shaping tequila @agavesocialclub

In this episode of Agave Social Club, we sit down with JuanMa Trujillo, founder of Tequila Trujillo, to explore a story that starts long before tequila ever entered the picture.
Coming from a family deeply rooted in the agave industry through agave nectar production, JuanMa brings a unique perspective to tequila—one that’s grounded in raw material, farming relationships, and a deep respect for the plant itself.
We dive into how that background shaped his approach to building Tequila Trujillo, his partnership with master distiller Victor, and the decisions that define the profile in the bottle. From production philosophy to flavor, this is a conversation about intention, legacy, and what it really takes to stand out in today’s tequila landscape. To learn more you can check out https://tequilatrujillo.com/

In this episode of Agave Social Club, we sit down with the team behind Point Blank Tequila, a brand that’s quickly making noise by combining tradition, transparency, and a bold vision for the future of agave spirits.
Joining us are:
Andrew Summerset – Founder & Owner 
Zandra Gomez Santiago – Master Distiller 
Aldo Garcia – Representing a legacy tequila family as the son of Don Jose Garcia 
Together, they share the story behind Point Blank Tequila—from concept to bottle—and what it really takes to launch a new brand in one of the most competitive (and misunderstood) categories in spirits.
What We Cover:
 The origin story of Point Blank Tequila and what sets it apart 
 Zandra’s approach to distillation and honoring traditional methods 
 The Garcia family legacy and how it influences production 
 The realities of starting a tequila brand in today’s market 
 Transparency, additives, and what consumers should be paying attention to 
 The balance between innovation and respecting heritage 
 Where Point Blank fits into the evolving tequila landscape 

 Connect with Point Blank Tequila:
Follow their journey and learn more about their releases, process, and philosophy https://pointblanktequila.com/

Episode Description:
What does it really take to bring a tequila brand to life?
In this episode of The Agave Social Club, we sit down with Dheeraj Naidu, founder of Tequila Rimari, to unpack the journey from idea to bottle. From navigating the complexities of launching a new brand to building meaningful partnerships in Mexico, Dheeraj shares the realities behind the scenes—both the wins and the challenges.
We dive into how Tequila Rimari came to be, what sets it apart in a crowded market, and the importance of authenticity, patience, and long-term vision in the tequila world. Dheeraj also gives insight into working with Sergio Cruz and the team at NOM 1414, and how production decisions shape what ends up in your glass.
If you’ve ever thought about starting a tequila brand—or just want to better understand the stories behind the bottles—this episode delivers a candid and insightful conversation.
Key Takeaways:
 Building a tequila brand takes more than passion—it requires persistence and trust 
 The right distillery partnership can define a brand’s identity 
 Transparency and production choices matter more than ever to consumers 
 Success in tequila is a long game, not an overnight win 
About Our Guest:
Dheeraj Naidu is the founder of Tequila Rimari, a brand focused on authenticity, quality, and honoring traditional tequila-making practices while building something meaningful in a modern landscape.
Connect with Tequila Rimari:
 Instagram: @tequilarimari 
 Website: https://tequilarimari.com/
Follow The Agave Social Club:
 Instagram: @agavesocialclub 
 YouTube: The Agave Social Club 
 Website: https://www.theagavesocialclub.com/
Sponsor:
This episode is brought to you by SipTequila.com — your go-to source for additive-free, premium tequilas. Whether you're a seasoned collector or just starting your journey, SipTequila.com curates some of the best bottles in the game.
Call to Action:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a fellow tequila lover.

In the tequila world, growth almost always comes with change.
In this episode of The Agave Social Club Podcast, we welcome back Steve Vera to talk about the next chapter of El Gran Legado de Vida. Since his last appearance on the show, the brand has gone through a major transition — moving production from Nom 1123 to Nom 1551.
Steve joins us to share the real story behind that decision, the challenges that come with switching distilleries, and what it means for the future of the brand.
We dive into the realities of building a tequila company, how production decisions shape what ends up in your glass, and what it takes to introduce a growing brand to a whole new audience.
If you’ve ever wondered what happens behind the scenes when a tequila brand evolves, this is a conversation you won’t want to miss.
Pour yourself a tequila and join the club.
This episode is sponsored by Siptequila.com — one of the best places online to discover incredible tequila, mezcal, and other agave spirits.