This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust.
Meta agreed to an enormous teen-safety settlement, including new limits around young users. But the most interesting part may be that billions of dollars are tied to competitors adopting similar protections. Is Meta turning a regulatory loss into a competitive advantage?
Google was found to have illegally monopolized key parts of the digital ad market, yet a federal judge declined to force the company to sell its ad exchange business. If the monopoly remains intact, what exactly did the antitrust case accomplish?
MapQuest suddenly became the No. 1 app in the U.S. after refusing to follow Google and Apple in renaming Lake Ontario. Is the lesson that brands should take more stands, or simply know the few things worth taking a stand on?
Joe's rant looks at New York City public schools placing a one-year moratorium on generative AI through eighth grade. The concern is understandable, but banning AI is easier than doing the harder work of creating guardrails and teaching students how to use it responsibly.
Joe's marketing loser is the growing use of AI-generated food images in restaurant menus and promotions, sometimes depicting food that looks nothing like the real product. AI should help market the product, not invent it.
Robert's marketing loser takes aim at the marketing industry's need to turn everything, including Dolly Parton's legacy, into a list of brand lessons.
And Robert's commentary looks at Jason Isbell and other musicians suing AI music company Suno over technology that allegedly imitates their voices and musical identities, potentially opening another major front in the battle between generative AI and human creators.
Articles from the show: Meta teen-safety settlement · Google ad-tech ruling · MapQuest comeback · NYC schools AI ban · AI food slop · Dolly Parton brand lessons · Jason Isbell vs. Suno, The New York Times
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. 
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This week's sponsor:
Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

Unless you use HubSpot.

Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ 
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about choosing the perfect major and more about giving young people four years to think critically, read widely, write, speak, create, debate and become better prepared for whatever comes next.
The guys also look at the rush of major brands into Hollywood and entertainment. As traditional media struggles, companies including Gap, Toyota and Kraft Heinz are moving beyond sponsorships and building entertainment properties of their own. 
Winner and Loser
Joe's winner is Raising Cane's, a company that turned extreme focus around one product into a remarkable brand, community and culture.
Robert's loser is Harvard Business School, which is using AI avatars of actual faculty members in its $699 HBS Foundry startup bootcamp. The avatars help founders rehearse pitches and board meetings while the program still includes live human sessions, raising a bigger question about what we're actually paying educators for in the age of AI.
Rants and Raves
Robert raves about Jimmy Iovine and Dr. Dre's new college curriculum.  Joe's commentary is on Browns quarterback Deshaun Watson. What can we learn from his latest press disaster?
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. 
-------
This week's sponsor:
Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

Unless you use HubSpot.

Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
-------
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ 
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

As Meta faces a massive lawsuit over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers.
They also look at ABC's lawsuit against the FCC and the bigger lesson for every marketer and creator: know who your landlord is. If someone else controls your access to the audience, they can always change the rules.
Joe's winner: Puck, and its model of building human-led content franchises instead of traditional brand-centered content.
Robert's winner/loser: Reddit and marketers.
Joe raves about Niu Lai, the wildly imperfect Chinese animated movie finding an audience partly because it is unmistakably human.
Robert raves about the TV series Blue Lights.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. 
-------
This week's sponsor:
Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

Unless you use HubSpot.

Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
-------
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ 
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
-------
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Anthropic plans to watermark Claude-generated text, but what does that really prove? Joe and Robert discuss whether an AI mark could become a scarlet letter, even when AI only edited or assisted with the work.
Then, new creator research shows most creators still make very little money. The guys ask whether creators are chasing brand deals when they should be building real businesses, with Lofi Girl as a perfect example of turning content and audience into something much bigger.
Joe's Winner: Jungle Jim's International Market, for turning grocery shopping into an experience people actually talk about.
Robert's Loser: Brands potentially bankrolling AI misinformation through their advertising dollars.
Robert's Rant: The problems with outcome-based pricing for brands and agencies.
Joe's Rave: Perfect content may come down to two questions: Does creating it take care of you, and does it take care of someone else?
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. 
-------
This week's sponsor:

Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

Unless you use HubSpot.

Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
-------
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ 
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

LinkedIn says it is declaring war on AI slop, even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss LinkedIn's new cleanup efforts and whether platforms can distinguish low-quality AI content from valuable AI-assisted work.
Next, the boys cover the breaking story involving rogue AI agents from Anthropic and Meta. Is this marketing theatre or real-world training problems with AI?
Disney and TikTok are partnering to give creators access to Disney content and bring fan-made videos into the Disney+ experience. Is Disney empowering creators and strengthening fandom a good move, or too late?
In Marketing Winners and Losers, Robert's winner is Spotify for adding Merlin to its AI music-remix initiative. Joe's winner is Aéropostale's The Intern Diaries, featuring 16-year-old creator Déjà Clark as an active participant in both the content and product-development process.
In Rants and Raves, Robert raves about a New York Times article on AI transformation from Lululemon's former chief information officer. Joe rants about the Los Angeles Times comparing AI skills with an MBA and explains why knowing how to operate today's tools is not the same as learning strategy, judgment and critical thinking.
Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. 
-------
This week's sponsor:

Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.

Unless you use HubSpot.

Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more.
Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.
-------
Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ 
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
-------
This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork