This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

• AI on the Charts, Coke's Holiday Play, and the Future of Work (505)

  This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape. First, the guys break down the debut of Xania Monet, the first AI-powered artist to land on a Billboard chart. Is this the start of a new music era...or the beginning of the end for human creativity? Next, they unwrap Coca-Cola's second annual holiday AI ad. But this year, it's not just Coke. Expect a wave of AI-generated holiday campaigns across brands. Joe and Robert debate what this means for creative differentiation and audience connection. Finally, they analyze Bloomberry's massive study of 180 million jobs, revealing how AI is reshaping the global workplace faster than anyone imagined. Who's safe, who's not, and what can marketers learn from the data? Winners and Losers: Robert's Winner: Gannett's bold rebrand to USA Today—a move that simplifies identity and aligns with its strongest brand equity. Joe's Winner: Print media. Joe points out the surprising long-term resilience of print and why physical media might be the next big comeback. Rants and Raves: A new journalism collective forms to sell sponsorships - Robert shares his take on why collaboration is an important way forward for small creators. More college students are choosing double majors - Joe digs into what that says about the next generation of marketers. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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  1:06:43

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• AI, Layoffs, and the Next Trillion-Dollar IPO? (504)

  It's another wild week in the world of marketing, media, and tech. First up: Amazon announced yet another round of layoffs, and Joe and Robert dive into the growing trend among the Magnificent 10 companies. Are these just normal business cycles? The result of AI-driven productivity? Or signs of something deeper happening in the global economy? Then: OpenAI is restructuring to look more like a traditional for-profit company. With Microsoft now owning 27%, the boys debate what this means for control, innovation, and the company's future. Could OpenAI become the world's first trillion-dollar IPO? Next: Morning Brew acquires a YouTube show about the news — and Joe explains why this is another major example of individual creators getting their work acquired and then integrating themselves into larger organizations. In Marketing Winners & Losers, Robert dives into K-Pop Demon Hunters, while Joe highlights Elon Musk's Grokipedia. And in Rants & Raves, Joe shares how email newsletters can literally get you hired, while Robert takes aim at the new WPP–Google AI partnership. Listen to the full episode for all the analysis, tangents, and laughs you expect from Joe and Robert on This Old Marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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  1:09:23

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• Atlas Shrugged: Is OpenAI Coming for Google? (503)

  This week's episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities. 1. OpenAI's ChatGPT Atlas: A Google Killer? OpenAI's latest product, ChatGPT Atlas, has some wondering if this is a direct strike at Google's dominance in search. We break down what Atlas is, how it changes the discovery landscape, and what it means for marketers and creators. 2. AI and Robots Taking Jobs A New York Times article reports that Amazon plans to replace over half a million jobs with robots. But the twist? The AI industry itself is facing layoffs. Meta has cut significant staff from its AI operations, according to Axios. We explore what this says about the current state — and future — of the AI economy. 3. ChatGPT to Allow Adult Erotica (for Verified Users) OpenAI will soon allow adult-themed content for verified adults. Is this a necessary step toward realism and maturity online, or is it a PR nightmare waiting to happen? We debate whether the Internet needs true age-gating — or if this will end up being a "nothing burger," as Robert might say. 4. Creators Take Flight — Literally Marketing Brew reports that YouTube creators are getting their content featured on Delta Airlines flights. It's a great marketing move — but does it signal that YouTube is becoming television? We discuss what this means for creators' reach and brand positioning. Marketing Winners of the Week Ann Handley's new website: A masterclass in simplicity and conversion, with a sharp focus on driving newsletter subscriptions. Kim Kardashian's Skims.com launch: A weirdly nostalgic move that has everyone talking. Raves of the Week Joe's Rave: The CRIT Framework from Geoff Woods — a practical model for using AI strategically through Context, Role, Interview, and Task. And get a month of Wispr Flow (dictation platform) for free here. Robert's Rave: Spotify's new personalized playlists that take algorithmic curation to the next level. Listen to the full episode for all the analysis, tangents, and laughs you expect from Joe and Robert on This Old Marketing. This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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  1:08:29

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• Ohhhh Claude! (502)

  In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a "rating system" for content. Is this meaningful progress or just more political theater? The guys also cover how OpenAI and Anthropic are stepping into the marketing world. OpenAI's first ad sparks debate (is it a miss?), while Anthropic's experiential push might have us all saying "Oh Claude." Winners and Losers: Winner: Buc-ee's - proving that a gas station can be a brand powerhouse. Loser: Deloitte Australia - struggling to recover from credibility issues. Rants and Raves: Rant: The rise of rage bait - how outrage is driving engagement for all the wrong reasons. Rave: Personal videos on LinkedIn - authentic storytelling that actually connects. Tune in for another week of marketing madness, strategic insights, and questionable football takes. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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  1:03:10

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• The Era of AI-Made Everything (501)

  After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird. OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, advertisers, and the future of "artificial content." In other news, Anthropic settles a $1.5 billion lawsuit that could mean payouts for authors everywhere (and a big precedent for copyright in AI). Plus, Call Her Daddy's Alex Cooper launches a new marketing agency that might just be the new business model for content entrepreneurs. And YouTube rolls out auto dubbing for creators and marketers. Joe and Robert debate whether that's a blessing or a curse. This week's winner: CMI's new B2B Research Report. This week's loser: China's growing propaganda machine. Rants and Raves: A look at ABBA Voyage and MrBeast, two very different but equally fascinating examples of what happens when creativity, technology, and obsession collide. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

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  1:09:55

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  1:09:55

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